

AQR develops inventive practical investment strategies and customized solutions. Among its major competitors, AQR is ranked in 1st place for NPS while Two Sigma is 2nd, and Citadel is 3rd.
AQR's Net Promoter Score (NPS) is a 61 with 74% Promoters, 13% Passives, and 13% Detractors. Net Promoter Score tracks whether AQR's customers would recommend using the product based on a scale of -100 to 100.
| 74% | Promoters |
|---|---|
| 13% | Passives |
| 13% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2022 100 | May 2022 | 100 |
Jun 2022 0 | Jun 2022 | 0 |
Mar 2023 33 | Mar 2023 | 33 |
Oct 2023 25 | Oct 2023 | 25 |
Nov 2023 40 | Nov 2023 | 40 |
Dec 2024 57 | Dec 2024 | 57 |
Dec 2025 63 | Dec 2025 | 63 |
AQR is ranked first for NPS among its competitors. Citadel and PIMCO come in second and third, with The Vanguard Group coming in at #4.
![]() AQR | ![]() The Vanguard Group | ![]() PIMCO | ![]() Citadel | |
| Global Ranking | #- | #250 | #261 | #701 |
| NPS | 61 | 5 | 14 | 29 |
| Valuation Updated every 24 hours for public companies | - | - | $894.40M | $33.61M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, AQR's NPS is rated right above Two Sigma.
| COMPANY | NPS Score | |
|---|---|---|
![]() | AQR | 61 |
![]() | Two Sigma | 37 |
![]() | Citadel | 29 |
![]() | OneMain Holdings | 17 |
![]() | PIMCO | 14 |
![]() | The Vanguard Group | 5 |
![]() | Affiliated Managers Group | N/A |
![]() | ayondo | N/A |
![]() | GM Financial | -10 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of AQR users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, AQR's Customer Loyalty score is rated right above The Vanguard Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | AQR | 85% |
![]() | The Vanguard Group | 81% |
![]() | OneMain Holdings | 79% |
![]() | PIMCO | 76% |
![]() | GM Financial | 76% |
![]() | Two Sigma | 70% |
![]() | Citadel | 68% |
![]() | Affiliated Managers Group | N/A |
![]() | ayondo | N/A |
AQR has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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AQR’s product quality score is a 3.8 out of 5 as rated by its users and customers.
Compared to its competitors, AQR's Product Quality score is rated right above Citadel, and is preceded by Two Sigma.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Two Sigma | 4.1/5 |
![]() | AQR | 3.8/5 |
![]() | Citadel | 3.6/5 |
![]() | PIMCO | 3.4/5 |
![]() | The Vanguard Group | 3.4/5 |
![]() | GM Financial | 2.9/5 |
![]() | OneMain Holdings | 2.7/5 |
![]() | Affiliated Managers Group | N/A |
![]() | ayondo | N/A |
AQR has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, AQR's ROI score is rated right above The Vanguard Group, and is preceded by Citadel.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Two Sigma | 4/5 |
![]() | PIMCO | 3.8/5 |
![]() | Citadel | 3.7/5 |
![]() | AQR | 3.5/5 |
![]() | The Vanguard Group | 3.5/5 |
![]() | GM Financial | 3.1/5 |
![]() | OneMain Holdings | 3/5 |
![]() | Affiliated Managers Group | N/A |
![]() | ayondo | N/A |
AQR has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, AQR's Customer Satisfaction score is rated right above PIMCO, and is preceded by Citadel.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Two Sigma | 84% |
![]() | Citadel | 70% |
![]() | AQR | 67% |
![]() | PIMCO | 61% |
![]() | OneMain Holdings | 56% |
![]() | The Vanguard Group | 50% |
![]() | GM Financial | 49% |
![]() | Affiliated Managers Group | 0% |
![]() | ayondo | 0% |
AQR has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock AQR's overall Customer Service score rated by its users and customers.
AQR Capital Management, LLC Two Greenwich Plaza, Greenwich, CT
https://www.aqr.com/
2037423754
Compared to its competitors, AQR's Customer Service score is rated right above The Vanguard Group, and is preceded by OneMain Holdings.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Two Sigma | 4/5 |
![]() | Citadel | 4/5 |
![]() | PIMCO | 3.8/5 |
![]() | OneMain Holdings | 3.6/5 |
![]() | AQR | 3.5/5 |
![]() | The Vanguard Group | 3.2/5 |
![]() | GM Financial | 3.1/5 |
![]() | Affiliated Managers Group | N/A |
![]() | ayondo | N/A |
AQR has a 4.1/5 stars for its overall company culture rated by their employees

AQR scored a 61 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of AQR would recommend the brand to a friend. ENPS measures how likely AQR employees would recommend working at AQR to a friend.
| 74% | Promoters |
|---|---|
| 13% | Passive |
| 13% | Detractors |
| 28% | Promoters |
|---|---|
| 29% | Passive |
| 43% | Detractors |