-10
NPS
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GM Financial
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About GM Financial's Brand
GM Financial (""the Company"") is the captive finance company and a wholly-owned subsidiary of General Motors Company.
Brand at a Glance
76%
Customer Loyalty
2.9/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
GM Financial CMO
Will Stacy
Will Stacy serves as the Chief Marketing Officer | SVP - North America for GM Financial. Will started at GM Financial in February of 2017. Will is based in the Dallas/Fort Worth Area.
GM Financial NPS
GM Financial's Net Promoter Score (NPS) is a -10 with 39% Promoters, 12% Passives, and 49% Detractors. Net Promoter Score tracks whether GM Financial's customers would recommend using the product based on a scale of -100 to 100.
GM Financial Overall NPS
| 39% | Promoters |
|---|---|
| 12% | Passives |
| 49% | Detractors |
GM Financial NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 -11 | Nov 2023 | -11 |
Jan 2024 -9 | Jan 2024 | -9 |
Feb 2024 -9 | Feb 2024 | -9 |
Mar 2024 -9 | Mar 2024 | -9 |
Jun 2024 -8 | Jun 2024 | -8 |
Sep 2024 -10 | Sep 2024 | -10 |
Dec 2024 -12 | Dec 2024 | -12 |
Apr 2025 -12 | Apr 2025 | -12 |
May 2025 -10 | May 2025 | -10 |
Jul 2025 -10 | Jul 2025 | -10 |
Aug 2025 -10 | Aug 2025 | -10 |
Dec 2025 -10 | Dec 2025 | -10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
GM Financial NPS by Gender
Female customers rated GM Financial's NPS 22 points higher than Male customers.
Male
-42
GM Financial's NPS was rated -42 by Male customers on Comparably.
21%
Promoters
16%
Passives
63%
Detractors
Female
-20
GM Financial's NPS was rated -20 by Female customers on Comparably.
33%
Promoters
14%
Passives
53%
Detractors
GM Financial NPS by Ethnicity
GM Financial's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -65 | Caucasian | -65 |
African American/Black -28 | African American/Black | -28 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Native American 34 | Native American | 34 |
Other -50 | Other | -50 |
GM Financial NPS by Age
GM Financial's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
GM Financial NPS by Usage
GM Financial's NPS was rated the highest by customers who have used GM Financial's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -83 | Less than 1 Year | -83 |
1 to 2 Years -30 | 1 to 2 Years | -30 |
2 to 5 Years -11 | 2 to 5 Years | -11 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years -34 | Over 10 Years | -34 |
GM Financial Customer Reviews
Out of the 9 GM Financial customer reviews 5 were positive and 4 were constructive. GM Financial customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
GM Financial Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of GM Financial users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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GM Financial Customer Loyalty Score by Gender
Female customers rated GM Financial's Customer Loyalty score 22% higher than Male customers.
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Male
72%
Yes
Female
94%
Yes
GM Financial Customer Loyalty Score by Ethnicity
GM Financial's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of GM Financial.
81
out of 100
Caucasian
74
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
70
out of 100
Native American
78
out of 100
Other
GM Financial Customer Loyalty Score by Age
GM Financial's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 100% | 26-30 | 100% |
31-35 40% | 31-35 | 40% |
36-40 78% | 36-40 | 78% |
41-45 100% | 41-45 | 100% |
51-55 100% | 51-55 | 100% |
56-60 55% | 56-60 | 55% |
66+ 100% | 66+ | 100% |
GM Financial Customer Loyalty Score by Usage
GM Financial's Customer Loyalty score was rated the highest by customers who have used GM Financial's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
GM Financial Customer Loyalty Score by Industry
GM Financial's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
GM Financial Product Quality
2.9/5
GM Financial has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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GM Financial Product Information
GM Financial’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated GM Financial's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated GM Financial the lowest at 1.5.
- Website
- https://www.gmfinancial.com/
- Company Size
- 5,001-10,000 Employees
Industry
FinTech
Quick Insights into GM Financial Product Quality
GM Financial's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked GM Financial Product Quality the Highest
Ranked GM Financial Product Quality the Lowest
GM Financial Product Quality Score by Gender
Male customers rated GM Financial's Product Quality score 0.2 stars higher than Female customers.
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Male
2.9/5
Female
2.7/5
GM Financial Product Quality Score by Ethnicity
GM Financial's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of GM Financial.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.5 | Native American | 3.5 |
Other 3 | Other | 3 |
GM Financial Product Quality Score by Age
GM Financial's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of GM Financial.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.5 | 31-35 | 2.5 |
36-40 4.7 | 36-40 | 4.7 |
41-45 3.5 | 41-45 | 3.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 3.4 | 56-60 | 3.4 |
66+ 1.5 | 66+ | 1.5 |
GM Financial Product Quality Score by Usage
GM Financial's Product Quality score was rated the highest by customers who have used GM Financial's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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GM Financial Product Quality Score by Industry
GM Financial's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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GM Financial Pricing
GM Financial ROI & Value For Money
3.1/5
GM Financial has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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GM Financial Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from GM Financial.
Quick Insights into GM Financial ROI
GM Financial's ROI score was rated highest by customers ages 36-40, and rated lowest by customers who have used GM Financial's products/services for Over 10 Years.
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Ranked GM Financial ROI the Highest
Ranked GM Financial ROI the Lowest
GM Financial ROI Score by Gender
Male customers rated GM Financial's ROI score 0.7 stars higher than Female customers.
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Male
2.9/5
Female
2.2/5
GM Financial ROI Score by Ethnicity
GM Financial's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of GM Financial.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.5 | Native American | 3.5 |
Other 2.5 | Other | 2.5 |
GM Financial ROI Score by Age
GM Financial's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of GM Financial.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 2.1 | 26-30 | 2.1 |
31-35 2.6 | 31-35 | 2.6 |
36-40 4.4 | 36-40 | 4.4 |
41-45 3 | 41-45 | 3 |
51-55 1.5 | 51-55 | 1.5 |
56-60 3 | 56-60 | 3 |
66+ 2.1 | 66+ | 2.1 |
GM Financial ROI Score by Usage
GM Financial's ROI score was rated the highest by customers who have used GM Financial's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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GM Financial ROI Score by Industry
GM Financial's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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GM Financial Customer Satisfaction (CSAT)
GM Financial Customer Satisfaction (CSAT) Score
49 / 100
GM Financial has an overall Customer Satisfaction score of 49 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
18%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
5%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into GM Financial Customer Satisfaction
GM Financial's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked GM Financial Customer Satisfaction the Highest
Ranked GM Financial Customer Satisfaction the Lowest
GM Financial Customer Satisfaction Score by Gender
Female customers rated GM Financial's Customer Satisfaction score 8 points higher than Male customers.
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42 / 100
MaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 24% | |
Dissatisfied | 5% | |
Very Dissatisfied | 29% |
50 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 36% |
GM Financial Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
GM Financial's Customer Satisfaction (CSAT) score was rated 23% according to Caucasian users and customers.
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23 / 100
Very Satisfied
8%
Satisfied
15%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
8%
Very Dissatisfied
54%
CSAT according to African American/Black
GM Financial's Customer Satisfaction (CSAT) score was rated 58% according to African American/Black users and customers.
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58 / 100
Very Satisfied
29%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
14%
CSAT according to Asian or Pacific Islander
GM Financial's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Native American
GM Financial's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
GM Financial's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
GM Financial Customer Satisfaction Score by Age
GM Financial's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of GM Financial.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 66+ | 15% |
GM Financial Customer Satisfaction Score by Usage
GM Financial's Customer Satisfaction score was rated the highest by customers who have used GM Financial's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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GM Financial Customer Satisfaction Score by Industry
GM Financial's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "GM Financial Customer Satisfaction Score by Industry",
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}GM Financial Customer Service
3.1/5
GM Financial has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock GM Financial's overall Customer Service score rated by its users and customers.
About GM Financial's Customer Service
Address
801 Cherry Street, Ste. 3500, Fort Worth, TX
Website
https://www.gmfinancial.com/
Phone Number
(800) 284-2271
Quick Insights into GM Financial Customer Service
GM Financial's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked GM Financial's Customer Service score.
Ranked GM Financial Customer Service the Highest
Ranked GM Financial Customer Service the Lowest
GM Financial Customer Service Score by Gender
GM Financial's Customer Service score was rated 2.8 by both Female and Male customers on Comparably.
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Male
2.8/5
Female
2.8/5
GM Financial Customer Service Score by Ethnicity
GM Financial's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of GM Financial.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.5 | Native American | 3.5 |
Other 3 | Other | 3 |
GM Financial Customer Service Score by Age
GM Financial's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of GM Financial.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3 | 31-35 | 3 |
36-40 4.4 | 36-40 | 4.4 |
41-45 3 | 41-45 | 3 |
51-55 2.5 | 51-55 | 2.5 |
56-60 3.2 | 56-60 | 3.2 |
66+ 1.5 | 66+ | 1.5 |
GM Financial Customer Service Score by Usage
GM Financial's Customer Service score was rated the highest by customers who have used GM Financial's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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GM Financial Customer Service Score by Industry
GM Financial's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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GM Financial as an Employer
3.8/5
GM Financial has a 3.8/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
GM Financial scored a -10 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of GM Financial would recommend the brand to a friend. ENPS measures how likely GM Financial employees would recommend working at GM Financial to a friend.
Net Promoter Score
-10
NPS Score
| 39% | Promoters |
|---|---|
| 12% | Passive |
| 49% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 43% | Promoters |
|---|---|
| 22% | Passive |
| 35% | Detractors |
