

Among its major competitors, Little Caesar's is ranked in 5th place for NPS while Domino's Pizza is 1st, and Pizza Hut is 2nd. Overall, Little Caesar's has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $19.89B
Little Caesar's's Net Promoter Score (NPS) is a -28 with 30% Promoters, 12% Passives, and 58% Detractors. Net Promoter Score tracks whether Little Caesar's's customers would recommend using the product based on a scale of -100 to 100.
| 30% | Promoters |
|---|---|
| 12% | Passives |
| 58% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 -26 | Feb 2025 | -26 |
Mar 2025 -26 | Mar 2025 | -26 |
Apr 2025 -25 | Apr 2025 | -25 |
May 2025 -26 | May 2025 | -26 |
Jun 2025 -26 | Jun 2025 | -26 |
Jul 2025 -26 | Jul 2025 | -26 |
Aug 2025 -26 | Aug 2025 | -26 |
Sep 2025 -26 | Sep 2025 | -26 |
Oct 2025 -28 | Oct 2025 | -28 |
Nov 2025 -28 | Nov 2025 | -28 |
Dec 2025 -28 | Dec 2025 | -28 |
Jan 2026 -28 | Jan 2026 | -28 |
Little Caesar's is ranked #4 for NPS among its competitors. Domino's Pizza and Pizza Hut come in first and second, with Zume Pizza coming in at third. Among those competitors, it is the second most valued company behind Pizza Hut.
![]() Little Caesar's | ![]() Domino's Pizza | ![]() Pizza Hut | ![]() Zume Pizza | |
| Global Ranking | #- | #115 | #153 | #- |
| NPS | -28 | 17 | 5 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $19.89B | $14.27B | $33.20B | $2.25B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Little Caesar's's NPS 28 points higher than Female customers.
Little Caesar's's NPS was rated -29 by Male customers on Comparably.
Little Caesar's's NPS was rated -57 by Female customers on Comparably.
Little Caesar's's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -49 | Caucasian | -49 |
Hispanic or Latino -16 | Hispanic or Latino | -16 |
African American/Black -37 | African American/Black | -37 |
Asian or Pacific Islander -17 | Asian or Pacific Islander | -17 |
Native American -60 | Native American | -60 |
Other -80 | Other | -80 |
Little Caesar's's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Little Caesar's's NPS was rated the highest by customers who have used Little Caesar's's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -52 | Less than 1 Year | -52 |
1 to 2 Years -15 | 1 to 2 Years | -15 |
2 to 5 Years -56 | 2 to 5 Years | -56 |
5 to 10 Years -41 | 5 to 10 Years | -41 |
Over 10 Years -42 | Over 10 Years | -42 |
Compared to its competitors, Little Caesar's's NPS is rated right below Cici's Pizza.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Domino's Pizza | 17 |
![]() | Pizza Hut | 5 |
![]() | Zume Pizza | 0 |
![]() | Cici's Pizza | -24 |
![]() | Little Caesar's | -28 |
Out of the 80 Little Caesar's customer reviews 32 were positive and 48 were constructive. Little Caesar's customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Little Caesar's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Little Caesar's's Customer Loyalty score 1% higher than Male customers.
Little Caesar's's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Little Caesar's's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 73% | 18-25 | 73% |
26-30 78% | 26-30 | 78% |
31-35 87% | 31-35 | 87% |
36-40 79% | 36-40 | 79% |
41-45 81% | 41-45 | 81% |
46-50 78% | 46-50 | 78% |
51-55 83% | 51-55 | 83% |
56-60 73% | 56-60 | 73% |
61-65 72% | 61-65 | 72% |
66+ 78% | 66+ | 78% |
Little Caesar's's Customer Loyalty score was rated the highest by customers who have used Little Caesar's's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Little Caesar's's Customer Loyalty score was rated the highest by Consumer Goods industry customers, and the lowest by Non-Profit industry customers.
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Compared to its competitors, Little Caesar's's Customer Loyalty score is rated right above Pizza Hut, and is preceded by Domino's Pizza.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Zume Pizza | 100% |
![]() | Domino's Pizza | 76% |
![]() | Little Caesar's | 75% |
![]() | Pizza Hut | 74% |
![]() | Cici's Pizza | 71% |
Little Caesar's has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Little Caesar's’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Little Caesar's's product the highest. Reviewers from the Banking and Financial Services industry rated Little Caesar's the lowest at 2.6.
Little Caesar's's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Restaurants industry.
Male customers rated Little Caesar's's Product Quality score 0.7 stars higher than Female customers.
Little Caesar's's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Little Caesar's's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.1 | 26-30 | 2.1 |
31-35 2.3 | 31-35 | 2.3 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.2 | 56-60 | 2.2 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2.4 | 66+ | 2.4 |
Little Caesar's's Product Quality score was rated the highest by customers who have used Little Caesar's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Little Caesar's's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Restaurants industry customers.
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Compared to its competitors, Little Caesar's's Product Quality score is rated right below Cici's Pizza.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Zume Pizza | 5/5 |
![]() | Domino's Pizza | 3.7/5 |
![]() | Pizza Hut | 3.6/5 |
![]() | Cici's Pizza | 2.8/5 |
![]() | Little Caesar's | 2.6/5 |
Little Caesar's has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Little Caesar's' overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Little Caesar's.
Little Caesar's's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Professional Services industry.
Male customers rated Little Caesar's's ROI score 0.6 stars higher than Female customers.
Little Caesar's's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Native American 1.6 | Native American | 1.6 |
Other 1.5 | Other | 1.5 |
Little Caesar's's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.7 | 26-30 | 2.7 |
31-35 2.3 | 31-35 | 2.3 |
36-40 2.4 | 36-40 | 2.4 |
41-45 2 | 41-45 | 2 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.8 | 51-55 | 1.8 |
56-60 2.3 | 56-60 | 2.3 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.6 | 66+ | 2.6 |
Little Caesar's's ROI score was rated the highest by customers who have used Little Caesar's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Little Caesar's's ROI score was rated the highest by Consulting industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Little Caesar's's ROI score is rated right below Cici's Pizza.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zume Pizza | 5/5 |
![]() | Domino's Pizza | 3.6/5 |
![]() | Pizza Hut | 3.3/5 |
![]() | Cici's Pizza | 2.9/5 |
![]() | Little Caesar's | 2.7/5 |
Little Caesar's has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Little Caesar's's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Warehousing industry.
Male customers rated Little Caesar's's Customer Satisfaction score 15 points higher than Female customers.
Very Satisfied | 26% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 12% | |
Very Dissatisfied | 41% |
Very Satisfied | 18% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 9% | |
Very Dissatisfied | 60% |
Little Caesar's' Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Little Caesar's' Customer Satisfaction (CSAT) score was rated 53% according to Hispanic or Latino users and customers.
Little Caesar's' Customer Satisfaction (CSAT) score was rated 38% according to African American/Black users and customers.
Little Caesar's' Customer Satisfaction (CSAT) score was rated 20% according to Asian or Pacific Islander users and customers.
Little Caesar's' Customer Satisfaction (CSAT) score was rated 20% according to Native American users and customers.
Little Caesar's' Customer Satisfaction (CSAT) score was rated 18% according to Other users and customers.
Little Caesar's's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 74% | |||||||||||||||
| 26-30 | 33% | |||||||||||||||
| 31-35 | 36% | |||||||||||||||
| 36-40 | 32% | |||||||||||||||
| 41-45 | 12% | |||||||||||||||
| 46-50 | 20% | |||||||||||||||
| 51-55 | 6% | |||||||||||||||
| 56-60 | 26% | |||||||||||||||
| 61-65 | 25% | |||||||||||||||
| 66+ | 37% |
Little Caesar's's Customer Satisfaction score was rated the highest by customers who have used Little Caesar's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Little Caesar's's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Warehousing industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Little Caesar's Customer Satisfaction Score by Industry",
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"groupId": 504,
"score": 15,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Construction",
"groupId": 510,
"score": 45,
"stars": 0,
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"label": "Consulting",
"groupId": 511,
"score": 33,
"stars": 0,
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"groupId": 513,
"score": 50,
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"groupId": 514,
"score": 20,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 20
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{
"label": "Education",
"groupId": 515,
"score": 26,
"stars": 0,
"csatScore": 26,
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"scoreClassName": "",
"scoreLabel": 26
},
{
"label": "Environmental Services",
"groupId": 516,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 40,
"stars": 0,
"csatScore": 40,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 12,
"stars": 0,
"csatScore": 12,
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"scoreClassName": "",
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{
"label": "Hospitality",
"groupId": 523,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Individual and Family Services",
"groupId": 525,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 0,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 33,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Military and Defense",
"groupId": 538,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Non-Profit",
"groupId": 540,
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{
"label": "Professional Services",
"groupId": 549,
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"scoreClassName": "",
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{
"label": "Restaurants",
"groupId": 558,
"score": 19,
"stars": 0,
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{
"label": "Retail",
"groupId": 559,
"score": 38,
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},
{
"label": "Transportation",
"groupId": 567,
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"label": "Warehousing",
"groupId": 570,
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"stars": 0,
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]
}Compared to its competitors, Little Caesar's's Customer Satisfaction score is rated right above Zume Pizza, and is preceded by Cici's Pizza.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Domino's Pizza | 75% |
![]() | Pizza Hut | 68% |
![]() | Cici's Pizza | 43% |
![]() | Little Caesar's | 41% |
![]() | Zume Pizza | 0% |
Little Caesar's has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Little Caesar's' overall Customer Service score rated by its users and customers.
Detroit, MI
https://littlecaesars.com
Little Caesar's's Customer Service score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Transportation industry.
Male customers rated Little Caesar's's Customer Service score 0.7 stars higher than Female customers.
Little Caesar's's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Native American 1.8 | Native American | 1.8 |
Other 1.5 | Other | 1.5 |
Little Caesar's's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 2.2 | 26-30 | 2.2 |
31-35 2.5 | 31-35 | 2.5 |
36-40 1.9 | 36-40 | 1.9 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.9 | 61-65 | 1.9 |
66+ 2 | 66+ | 2 |
Little Caesar's's Customer Service score was rated the highest by customers who have used Little Caesar's's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Little Caesar's's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Little Caesar's's Customer Service score is rated right below Cici's Pizza.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Zume Pizza | 5/5 |
![]() | Domino's Pizza | 3.7/5 |
![]() | Pizza Hut | 3.4/5 |
![]() | Cici's Pizza | 2.7/5 |
![]() | Little Caesar's | 2.4/5 |
Little Caesar's has a 2.4/5 stars for its overall company culture rated by their employees

Little Caesar's scored a -28 for Net Promoter Score and a -38 for Employee Net Promoter Score. NPS gauges how likely a customer of Little Caesar's would recommend the brand to a friend. ENPS measures how likely Little Caesar's employees would recommend working at Little Caesar's to a friend.
| 30% | Promoters |
|---|---|
| 12% | Passive |
| 58% | Detractors |
| 24% | Promoters |
|---|---|
| 14% | Passive |
| 62% | Detractors |