

The operator of hobby miniatures company intended to design, make and sell fantastical miniature soldiers and associated models. The company's miniature models include variety of books and accessories to facilitate different hobby activities enabling the consumers to model, paint and play games and enjoy their leisure time. Among its major competitors, Games Workshop is ranked in 3rd place for NPS while Hasbro is 1st, and Fantasy Flight Games is 2nd.
Games Workshop's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Games Workshop's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2022 -100 | Jun 2022 | -100 |
Aug 2022 -100 | Aug 2022 | -100 |
Games Workshop is ranked third for NPS among its competitors. Hasbro and Fantasy Flight Games come in first and second, with Playful coming in at #4.
![]() Games Workshop | ![]() Hasbro | ![]() Fantasy Flight Games | ![]() Playful | |
| Global Ranking | #- | #327 | #- | #- |
| NPS | -100 | 24 | 16 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $13.10B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Games Workshop's NPS is rated right below Fantasy Flight Games.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Hasbro | 24 |
![]() | Fantasy Flight Games | 16 |
![]() | Games Workshop | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Games Workshop users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Games Workshop's Customer Loyalty score is rated right below Hasbro.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Fantasy Flight Games | 83% |
![]() | Hasbro | 77% |
![]() | Games Workshop | 10% |
Games Workshop has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Games Workshop’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Games Workshop's Product Quality score is rated right above Hasbro.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Games Workshop | 4/5 |
![]() | Hasbro | 3.9/5 |
![]() | Fantasy Flight Games | 3.7/5 |
Games Workshop has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Games Workshop's ROI score is rated right below Fantasy Flight Games.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Hasbro | 3.6/5 |
![]() | Fantasy Flight Games | 3.6/5 |
![]() | Games Workshop | 2.5/5 |
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Games Workshop's Customer Satisfaction score is rated right below Hasbro.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Fantasy Flight Games | 80% |
![]() | Hasbro | 75% |
![]() | Games Workshop | 0% |
Games Workshop has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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Willow Road, Nottingham, NG7 2WS Bahamas
www.games-workshop.com
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Compared to its competitors, Games Workshop's Customer Service score is rated right above Hasbro.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Games Workshop | 4/5 |
![]() | Hasbro | 3.7/5 |
![]() | Fantasy Flight Games | 3.7/5 |
Games Workshop scored a -100 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Games Workshop would recommend the brand to a friend. ENPS measures how likely Games Workshop employees would recommend working at Games Workshop to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 0% | Promoters |
|---|---|
| 100% | Passive |
| 0% | Detractors |