

Operator of a supermarket chain designed to meet evolving customer needs. The company's supermarkets and hypermarkets provides food and non-food products through its chain of stores, cash and carry stores, drive and e-commerce stores offering its customers a wide array of formats and banners for every shopping pattern whether business customers purchasing wholesale supplies, to family shopping trips. Among its major competitors, Carrefour is ranked in 3rd place for NPS while Wm Morrison Supermarkets is 1st, and Tesco Corporation is 2nd.
Carrefour's Net Promoter Score (NPS) is a 46 with 67% Promoters, 12% Passives, and 21% Detractors. Net Promoter Score tracks whether Carrefour's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 12% | Passives |
| 21% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 46 | Jan 2025 | 46 |
Feb 2025 48 | Feb 2025 | 48 |
Mar 2025 47 | Mar 2025 | 47 |
Apr 2025 49 | Apr 2025 | 49 |
May 2025 48 | May 2025 | 48 |
Sep 2025 46 | Sep 2025 | 46 |
Nov 2025 47 | Nov 2025 | 47 |
Dec 2025 44 | Dec 2025 | 44 |
Feb 2026 43 | Feb 2026 | 43 |
Mar 2026 44 | Mar 2026 | 44 |
Apr 2026 44 | Apr 2026 | 44 |
May 2026 46 | May 2026 | 46 |
Carrefour is ranked first for NPS among its competitors. LIDL and Publix Super Markets come in second and third, with Kroger coming in at #4.
![]() Carrefour | ![]() Kroger | ![]() Publix Super Markets | ![]() LIDL | |
| Global Ranking | #- | #151 | #246 | #890 |
| NPS | 46 | 0 | 35 | 40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $27.03B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Carrefour's NPS 4 points higher than Male customers.
Carrefour's NPS was rated 57 by Male customers on Comparably.
Carrefour's NPS was rated 61 by Female customers on Comparably.
Carrefour's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 55 | African American/Black | 55 |
Asian or Pacific Islander 66 | Asian or Pacific Islander | 66 |
Other 50 | Other | 50 |
Carrefour's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
Carrefour's NPS was rated the highest by customers who have used Carrefour's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 56 | 1 to 2 Years | 56 |
2 to 5 Years 61 | 2 to 5 Years | 61 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Over 10 Years 64 | Over 10 Years | 64 |
Compared to its competitors, Carrefour's NPS is rated right above LIDL, and is preceded by Tesco Corporation.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Wm Morrison Supermarkets | 67 |
![]() | Tesco Corporation | 50 |
![]() | Carrefour | 46 |
![]() | LIDL | 40 |
![]() | Publix Super Markets | 35 |
![]() | Kroger | 0 |
![]() | Intermarché | N/A |
![]() | Cora | -100 |
Out of the 7 Carrefour customer reviews 7 were positive and 0 were constructive. Carrefour customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Carrefour users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Carrefour's Customer Loyalty score 14% higher than Female customers.
Carrefour's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Carrefour's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 66% | 18-25 | 66% |
26-30 100% | 26-30 | 100% |
31-35 78% | 31-35 | 78% |
36-40 64% | 36-40 | 64% |
41-45 78% | 41-45 | 78% |
46-50 100% | 46-50 | 100% |
51-55 82% | 51-55 | 82% |
Carrefour's Customer Loyalty score was rated the highest by customers who have used Carrefour's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Carrefour's Customer Loyalty score was rated the highest by Retail industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, Carrefour's Customer Loyalty score is rated right above LIDL, and is preceded by Publix Super Markets.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Wm Morrison Supermarkets | 100% |
![]() | Tesco Corporation | 100% |
![]() | Cora | 100% |
![]() | Publix Super Markets | 88% |
![]() | Carrefour | 81% |
![]() | LIDL | 80% |
![]() | Kroger | 79% |
![]() | Intermarché | N/A |
Carrefour has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Carrefour’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Carrefour's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Carrefour the lowest at 3.5.
Carrefour's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers from the Marketing, Advertising and Research industry.
Male customers rated Carrefour's Product Quality score 0.1 stars higher than Female customers.
Carrefour's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.1 | Other | 4.1 |
Carrefour's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.6 | 26-30 | 4.6 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4 | 36-40 | 4 |
41-45 4.2 | 41-45 | 4.2 |
46-50 4.3 | 46-50 | 4.3 |
51-55 4.1 | 51-55 | 4.1 |
Carrefour's Product Quality score was rated the highest by customers who have used Carrefour's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Carrefour's Product Quality score was rated the highest by Retail industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, Carrefour's Product Quality score is rated right above LIDL, and is preceded by Wm Morrison Supermarkets.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Wm Morrison Supermarkets | 4.5/5 |
![]() | Carrefour | 4.2/5 |
![]() | LIDL | 4/5 |
![]() | Publix Super Markets | 4/5 |
![]() | Tesco Corporation | 4/5 |
![]() | Kroger | 3.4/5 |
![]() | Cora | 2.5/5 |
![]() | Intermarché | N/A |
Carrefour has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Accounting industry think that they had the lowest ROI from Carrefour.
Carrefour's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 31-35.
Male customers rated Carrefour's ROI score 0.3 stars higher than Female customers.
Carrefour's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.9 | Other | 3.9 |
Carrefour's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.2 | 31-35 | 3.2 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.4 | 41-45 | 4.4 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4 | 51-55 | 4 |
Carrefour's ROI score was rated the highest by customers who have used Carrefour's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Carrefour's ROI score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Carrefour's ROI score is rated right above LIDL, and is preceded by Wm Morrison Supermarkets.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Wm Morrison Supermarkets | 4.5/5 |
![]() | Carrefour | 4/5 |
![]() | LIDL | 4/5 |
![]() | Publix Super Markets | 3.7/5 |
![]() | Kroger | 3.2/5 |
![]() | Tesco Corporation | 2.5/5 |
![]() | Cora | 2/5 |
![]() | Intermarché | N/A |
Carrefour has an overall Customer Satisfaction score of 85 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Carrefour's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Marketing, Advertising and Research industry.
Male customers rated Carrefour's Customer Satisfaction score 3 points higher than Female customers.
Very Satisfied | 47% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 7% | |
Very Dissatisfied | 0% |
Very Satisfied | 58% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
Carrefour's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
Carrefour's Customer Satisfaction (CSAT) score was rated 89% according to African American/Black users and customers.
Carrefour's Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.
Carrefour's Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.
Carrefour's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 75% |
Carrefour's Customer Satisfaction score was rated the highest by customers who have used Carrefour's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Carrefour's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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}Compared to its competitors, Carrefour's Customer Satisfaction score is rated right above LIDL, and is preceded by Tesco Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Tesco Corporation | 100% |
![]() | Carrefour | 85% |
![]() | LIDL | 82% |
![]() | Publix Super Markets | 73% |
![]() | Kroger | 59% |
![]() | Wm Morrison Supermarkets | 0% |
![]() | Cora | 0% |
![]() | Intermarché | 0% |
Carrefour has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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www.carrefour.com
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Carrefour's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Marketing, Advertising and Research industry.
Male customers rated Carrefour's Customer Service score 0.1 stars higher than Female customers.
Carrefour's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 4 | Other | 4 |
Carrefour's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.9 | 41-45 | 3.9 |
46-50 4.6 | 46-50 | 4.6 |
51-55 4.6 | 51-55 | 4.6 |
Carrefour's Customer Service score was rated the highest by customers who have used Carrefour's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Carrefour's Customer Service score was rated the highest by Retail industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, Carrefour's Customer Service score is rated right above LIDL, and is preceded by Wm Morrison Supermarkets.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Wm Morrison Supermarkets | 5/5 |
![]() | Carrefour | 4.1/5 |
![]() | LIDL | 3.9/5 |
![]() | Publix Super Markets | 3.9/5 |
![]() | Kroger | 3.2/5 |
![]() | Tesco Corporation | 2.5/5 |
![]() | Cora | 1.5/5 |
![]() | Intermarché | N/A |
Carrefour has a 3.8/5 stars for its overall company culture rated by their employees

Carrefour scored a 46 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Carrefour would recommend the brand to a friend. ENPS measures how likely Carrefour employees would recommend working at Carrefour to a friend.
| 67% | Promoters |
|---|---|
| 12% | Passive |
| 21% | Detractors |
| 54% | Promoters |
|---|---|
| 8% | Passive |
| 38% | Detractors |