70
NPS
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Krispy Kreme Doughnuts
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About Krispy Kreme Doughnuts' Brand
Among its major competitors, Krispy Kreme Doughnuts is ranked in 1st place for NPS while Krispy Kreme is 2nd, and A&W Restaurants is 3rd.
Brand at a Glance
74%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Krispy Kreme Doughnuts Ranking
- #1 / 4 of its competitors
Krispy Kreme Doughnuts NPS
Krispy Kreme Doughnuts's Net Promoter Score (NPS) is a 70 with 80% Promoters, 10% Passives, and 10% Detractors. Net Promoter Score tracks whether Krispy Kreme Doughnuts's customers would recommend using the product based on a scale of -100 to 100.
Krispy Kreme Doughnuts Overall NPS
| 80% | Promoters |
|---|---|
| 10% | Passives |
| 10% | Detractors |
Krispy Kreme Doughnuts NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2021 83 | Sep 2021 | 83 |
Feb 2022 85 | Feb 2022 | 85 |
Jun 2022 88 | Jun 2022 | 88 |
Sep 2022 90 | Sep 2022 | 90 |
Oct 2022 83 | Oct 2022 | 83 |
Dec 2022 84 | Dec 2022 | 84 |
Feb 2023 71 | Feb 2023 | 71 |
Oct 2023 63 | Oct 2023 | 63 |
Jan 2024 64 | Jan 2024 | 64 |
Mar 2024 66 | Mar 2024 | 66 |
Jun 2024 67 | Jun 2024 | 67 |
Jul 2024 70 | Jul 2024 | 70 |
How Other Brands Compare
Krispy Kreme Doughnuts is ranked first for NPS among its competitors. Krispy Kreme and A&W Restaurants come in second and third, with Dennys coming in at #4.
Krispy Kreme Doughnuts |  Dennys |  Krispy Kreme |  A&W Restaurants | |
| Global Ranking | #- | #243 | #519 | #- |
| NPS | 70 | 2 | 33 | 12 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $1.17B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Krispy Kreme Doughnuts NPS vs. Competitors
Compared to its competitors, Krispy Kreme Doughnuts's NPS is rated right above Krispy Kreme.
| COMPANY | NPS Score | |
|---|---|---|
| Krispy Kreme Doughnuts | 70 |
| Krispy Kreme | 33 |
| A&W Restaurants | 12 |
| Dennys | 2 |
 | D. F. King & Co. | -100 |
Krispy Kreme Doughnuts Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Krispy Kreme Doughnuts users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Krispy Kreme Doughnuts Customer Loyalty vs. Competitors
Compared to its competitors, Krispy Kreme Doughnuts's Customer Loyalty score is rated right above A&W Restaurants, and is preceded by Krispy Kreme.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| D. F. King & Co. | 100% |
| Dennys | 79% |
| Krispy Kreme | 76% |
| Krispy Kreme Doughnuts | 74% |
| A&W Restaurants | 74% |
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Krispy Kreme Doughnuts Product Quality
4/5
Krispy Kreme Doughnuts has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Krispy Kreme Doughnuts Product Information
Krispy Kreme Doughnuts’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- https://www.krispykreme.com/
Krispy Kreme Doughnuts Product Quality vs. Competitors
Compared to its competitors, Krispy Kreme Doughnuts's Product Quality score is rated right above Krispy Kreme, and is preceded by D. F. King & Co..
| COMPANY | Product Quality Score | |
|---|---|---|
| D. F. King & Co. | 5/5 |
| Krispy Kreme Doughnuts | 4/5 |
| Krispy Kreme | 4/5 |
| A&W Restaurants | 3.7/5 |
| Dennys | 3.2/5 |
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Krispy Kreme Doughnuts Pricing
Krispy Kreme Doughnuts ROI & Value For Money
3.9/5
Krispy Kreme Doughnuts has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Krispy Kreme Doughnuts Pricing vs. Competitors
Compared to its competitors, Krispy Kreme Doughnuts's ROI score is rated right above Krispy Kreme, and is preceded by D. F. King & Co..
| COMPANY | Pricing Score | |
|---|---|---|
| D. F. King & Co. | 5/5 |
| Krispy Kreme Doughnuts | 3.9/5 |
| Krispy Kreme | 3.7/5 |
| A&W Restaurants | 3.4/5 |
| Dennys | 3.2/5 |
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Krispy Kreme Doughnuts Customer Satisfaction (CSAT)
Krispy Kreme Doughnuts Customer Satisfaction (CSAT) Score
72 / 100
Krispy Kreme Doughnuts has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
36%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
14%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Krispy Kreme Doughnuts Customer Satisfaction vs. Competitors
Compared to its competitors, Krispy Kreme Doughnuts's Customer Satisfaction score is rated right above A&W Restaurants, and is preceded by Krispy Kreme.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Krispy Kreme | 84% |
| Krispy Kreme Doughnuts | 72% |
| A&W Restaurants | 69% |
| Dennys | 61% |
| D. F. King & Co. | 0% |
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Krispy Kreme Doughnuts Customer Service
3.9/5
Krispy Kreme Doughnuts has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Krispy Kreme Doughnuts's Customer Service
Website
https://www.krispykreme.com/
Krispy Kreme Doughnuts Customer Service vs. Competitors
Compared to its competitors, Krispy Kreme Doughnuts's Customer Service score is rated right above Krispy Kreme, and is preceded by D. F. King & Co..
| COMPANY | Customer Service Score | |
|---|---|---|
| D. F. King & Co. | 5/5 |
| Krispy Kreme Doughnuts | 3.9/5 |
| Krispy Kreme | 3.8/5 |
| A&W Restaurants | 3.6/5 |
| Dennys | 3.2/5 |
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Krispy Kreme Doughnuts as an Employer
3.1/5
Krispy Kreme Doughnuts has a 3.1/5 stars for its overall company culture rated by their employees
bottom
30%
CEO of Krispy Kreme Doughnuts
In the Bottom 30% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Krispy Kreme Doughnuts scored a 70 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Krispy Kreme Doughnuts would recommend the brand to a friend. ENPS measures how likely Krispy Kreme Doughnuts employees would recommend working at Krispy Kreme Doughnuts to a friend.
Net Promoter Score
70
NPS Score
| 80% | Promoters |
|---|---|
| 10% | Passive |
| 10% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 44% | Promoters |
|---|---|
| 12% | Passive |
| 44% | Detractors |
