12
NPS
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A&W Restaurants
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About A&W Restaurants' Brand
A&W Restaurants, Inc. is a franchisor of fast-food restaurants distinguished by its freshly made root beer, frosty mugs and 1/3 lb double burgers. Among its major competitors, A&W Restaurants is ranked in 3rd place for NPS while Krispy Kreme Doughnuts is 1st, and Culver's Restaurants is 2nd.
Brand at a Glance
74%
Customer Loyalty
3.7/5
Product Quality
3.4/5
Pricing
3.6/5
Customer Service
A&W Restaurants Ranking
- #2 / 4 of its competitors
A&W Restaurants NPS
A&W Restaurants's Net Promoter Score (NPS) is a 12 with 46% Promoters, 20% Passives, and 34% Detractors. Net Promoter Score tracks whether A&W Restaurants's customers would recommend using the product based on a scale of -100 to 100.
A&W Restaurants Overall NPS
| 46% | Promoters |
|---|---|
| 20% | Passives |
| 34% | Detractors |
A&W Restaurants NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 11 | Nov 2024 | 11 |
Dec 2024 11 | Dec 2024 | 11 |
Jan 2025 11 | Jan 2025 | 11 |
Feb 2025 10 | Feb 2025 | 10 |
Mar 2025 10 | Mar 2025 | 10 |
Apr 2025 10 | Apr 2025 | 10 |
May 2025 8 | May 2025 | 8 |
Jun 2025 8 | Jun 2025 | 8 |
Aug 2025 10 | Aug 2025 | 10 |
Oct 2025 10 | Oct 2025 | 10 |
Nov 2025 12 | Nov 2025 | 12 |
Jan 2026 12 | Jan 2026 | 12 |
How Other Brands Compare
A&W Restaurants is ranked second for NPS among its competitors. Culver's Restaurants and Dairy Queen come in first and third, with Burger King coming in at #4.
A&W Restaurants |  Dairy Queen |  Culver's Restaurants |  Burger King | |
| Global Ranking | #- | #426 | #898 | #- |
| NPS | 12 | 4 | 45 | -13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $5.22B | $20.12B | $23.87B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
A&W Restaurants NPS by Gender
Female customers rated A&W Restaurants's NPS 14 points higher than Male customers.
Male
-3
A&W Restaurants's NPS was rated -3 by Male customers on Comparably.
42%
Promoters
13%
Passives
45%
Detractors
Female
11
A&W Restaurants's NPS was rated 11 by Female customers on Comparably.
45%
Promoters
21%
Passives
34%
Detractors
A&W Restaurants NPS by Ethnicity
A&W Restaurants's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -27 | Caucasian | -27 |
Hispanic or Latino 67 | Hispanic or Latino | 67 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander -7 | Asian or Pacific Islander | -7 |
Other 36 | Other | 36 |
A&W Restaurants NPS by Age
A&W Restaurants's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
A&W Restaurants NPS by Usage
A&W Restaurants's NPS was rated the highest by customers who have used A&W Restaurants's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 13 | Less than 1 Year | 13 |
1 to 2 Years 13 | 1 to 2 Years | 13 |
2 to 5 Years 54 | 2 to 5 Years | 54 |
5 to 10 Years 33 | 5 to 10 Years | 33 |
Over 10 Years -24 | Over 10 Years | -24 |
A&W Restaurants NPS vs. Competitors
Compared to its competitors, A&W Restaurants's NPS is rated right above Dairy Queen, and is preceded by Culver's Restaurants.
| COMPANY | NPS Score | |
|---|---|---|
 | Krispy Kreme Doughnuts | 70 |
| Culver's Restaurants | 45 |
| A&W Restaurants | 12 |
| Dairy Queen | 4 |
| Burger King | -13 |
 | Wendy's | -13 |
 | Sonic Drive-In | -46 |
 | Long John Silver's | -70 |
A&W Restaurants Customer Reviews
Out of the 28 A&W Restaurants customer reviews 21 were positive and 7 were constructive. A&W Restaurants customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
A&W Restaurants Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of A&W Restaurants users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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A&W Restaurants Customer Loyalty Score by Gender
Male customers rated A&W Restaurants's Customer Loyalty score 18% higher than Female customers.
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Male
82%
Yes
Female
64%
Yes
A&W Restaurants Customer Loyalty Score by Ethnicity
A&W Restaurants's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of A&W Restaurants.
75
out of 100
Caucasian
70
out of 100
Hispanic or Latino
85
out of 100
African American/Black
55
out of 100
Asian or Pacific Islander
78
out of 100
Other
A&W Restaurants Customer Loyalty Score by Age
A&W Restaurants's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 74% | 26-30 | 74% |
31-35 64% | 31-35 | 64% |
36-40 78% | 36-40 | 78% |
41-45 85% | 41-45 | 85% |
46-50 64% | 46-50 | 64% |
51-55 55% | 51-55 | 55% |
56-60 55% | 56-60 | 55% |
61-65 78% | 61-65 | 78% |
66+ 82% | 66+ | 82% |
A&W Restaurants Customer Loyalty Score by Usage
A&W Restaurants's Customer Loyalty score was rated the highest by customers who have used A&W Restaurants's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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A&W Restaurants Customer Loyalty Score by Industry
A&W Restaurants's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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A&W Restaurants Customer Loyalty vs. Competitors
Compared to its competitors, A&W Restaurants's Customer Loyalty score is rated right above Sonic Drive-In, and is preceded by Krispy Kreme Doughnuts.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Culver's Restaurants | 88% |
| Dairy Queen | 77% |
| Wendy's | 76% |
| Krispy Kreme Doughnuts | 74% |
| A&W Restaurants | 74% |
| Sonic Drive-In | 74% |
| Burger King | 72% |
| Long John Silver's | 66% |
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A&W Restaurants Product Quality
3.7/5
A&W Restaurants has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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A&W Restaurants Product Information
A&W Restaurants’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated A&W Restaurants's product the highest. Reviewers from the Restaurants industry rated A&W Restaurants the lowest at 3.2.
- Company Size
- 1,001-5,000 Employees
Industry
Restaurants
Quick Insights into A&W Restaurants Product Quality
A&W Restaurants's Product Quality score was rated highest by customers who have used A&W Restaurants's products/services for 2 to 5 Years, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked A&W Restaurants Product Quality the Highest
Ranked A&W Restaurants Product Quality the Lowest
A&W Restaurants Product Quality Score by Gender
Female customers rated A&W Restaurants's Product Quality score 0.3 stars higher than Male customers.
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Male
3.4/5
Female
3.7/5
A&W Restaurants Product Quality Score by Ethnicity
A&W Restaurants's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of A&W Restaurants.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.6 | Other | 3.6 |
A&W Restaurants Product Quality Score by Age
A&W Restaurants's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.3 | 36-40 | 4.3 |
41-45 3.9 | 41-45 | 3.9 |
46-50 2.5 | 46-50 | 2.5 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.7 | 66+ | 2.7 |
A&W Restaurants Product Quality Score by Usage
A&W Restaurants's Product Quality score was rated the highest by customers who have used A&W Restaurants's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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A&W Restaurants Product Quality Score by Industry
A&W Restaurants's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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A&W Restaurants Product Quality vs. Competitors
Compared to its competitors, A&W Restaurants's Product Quality score is rated right above Dairy Queen, and is preceded by Krispy Kreme Doughnuts.
| COMPANY | Product Quality Score | |
|---|---|---|
| Culver's Restaurants | 4.2/5 |
| Krispy Kreme Doughnuts | 4/5 |
| A&W Restaurants | 3.7/5 |
| Dairy Queen | 3.3/5 |
| Burger King | 3.1/5 |
| Wendy's | 3/5 |
| Sonic Drive-In | 2.2/5 |
| Long John Silver's | 1.8/5 |
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A&W Restaurants Pricing
A&W Restaurants ROI & Value For Money
3.4/5
A&W Restaurants has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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A&W Restaurants Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from A&W Restaurants.
Quick Insights into A&W Restaurants ROI
A&W Restaurants's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Hospitality industry.
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Ranked A&W Restaurants ROI the Highest
Ranked A&W Restaurants ROI the Lowest
A&W Restaurants ROI Score by Gender
Female customers rated A&W Restaurants's ROI score 0.4 stars higher than Male customers.
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Male
3/5
Female
3.4/5
A&W Restaurants ROI Score by Ethnicity
A&W Restaurants's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of A&W Restaurants.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 3.5 | Other | 3.5 |
A&W Restaurants ROI Score by Age
A&W Restaurants's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3 | 31-35 | 3 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3 | 41-45 | 3 |
46-50 2.2 | 46-50 | 2.2 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2.5 | 66+ | 2.5 |
A&W Restaurants ROI Score by Usage
A&W Restaurants's ROI score was rated the highest by customers who have used A&W Restaurants's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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A&W Restaurants ROI Score by Industry
A&W Restaurants's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Hospitality industry customers.
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A&W Restaurants Pricing vs. Competitors
Compared to its competitors, A&W Restaurants's ROI score is rated right above Dairy Queen, and is preceded by Culver's Restaurants.
| COMPANY | Pricing Score | |
|---|---|---|
| Krispy Kreme Doughnuts | 3.9/5 |
| Culver's Restaurants | 3.8/5 |
| A&W Restaurants | 3.4/5 |
| Dairy Queen | 3/5 |
| Burger King | 2.9/5 |
| Wendy's | 2.8/5 |
| Sonic Drive-In | 2.2/5 |
| Long John Silver's | 1.8/5 |
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A&W Restaurants Customer Satisfaction (CSAT)
A&W Restaurants Customer Satisfaction (CSAT) Score
69 / 100
A&W Restaurants has an overall Customer Satisfaction score of 69 rated by its users and customers.
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Very Satisfied
34%
Satisfied
35%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into A&W Restaurants Customer Satisfaction
A&W Restaurants's Customer Satisfaction score was rated highest by customers who have used A&W Restaurants's products/services for 2 to 5 Years, and rated lowest by customers from the Hospitality industry.
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Ranked A&W Restaurants Customer Satisfaction the Highest
Ranked A&W Restaurants Customer Satisfaction the Lowest
A&W Restaurants Customer Satisfaction Score by Gender
Female customers rated A&W Restaurants's Customer Satisfaction score 13 points higher than Male customers.
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57 / 100
MaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 7% | |
Very Dissatisfied | 27% |
70 / 100
FemaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 14% | |
Very Dissatisfied | 14% |
A&W Restaurants Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
A&W Restaurants' Customer Satisfaction (CSAT) score was rated 48% according to Caucasian users and customers.
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48 / 100
Very Satisfied
32%
Satisfied
16%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
18%
Very Dissatisfied
31%
CSAT according to African American/Black
A&W Restaurants' Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
17%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
A&W Restaurants' Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.
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87 / 100
Very Satisfied
20%
Satisfied
67%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
A&W Restaurants' Customer Satisfaction (CSAT) score was rated 64% according to Other users and customers.
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64 / 100
Very Satisfied
40%
Satisfied
24%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
28%
A&W Restaurants Customer Satisfaction Score by Age
A&W Restaurants's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 78% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 83% | |||||||||||||||
| 41-45 | 70% | |||||||||||||||
| 46-50 | 25% | |||||||||||||||
| 51-55 | 20% | |||||||||||||||
| 56-60 | 40% | |||||||||||||||
| 61-65 | 38% | |||||||||||||||
| 66+ | 39% |
A&W Restaurants Customer Satisfaction Score by Usage
A&W Restaurants's Customer Satisfaction score was rated the highest by customers who have used A&W Restaurants's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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A&W Restaurants Customer Satisfaction Score by Industry
A&W Restaurants's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Hospitality industry customers.
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}A&W Restaurants Customer Satisfaction vs. Competitors
Compared to its competitors, A&W Restaurants's Customer Satisfaction score is rated right above Dairy Queen, and is preceded by Krispy Kreme Doughnuts.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Culver's Restaurants | 84% |
| Krispy Kreme Doughnuts | 72% |
| A&W Restaurants | 69% |
| Dairy Queen | 55% |
| Wendy's | 55% |
| Burger King | 52% |
| Sonic Drive-In | 30% |
| Long John Silver's | 20% |
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A&W Restaurants Customer Service
3.6/5
A&W Restaurants has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About A&W Restaurants's Customer Service
Address
1648 McGrathiana Parkway, Suite 380, Lexington, KY 40511
Website
https://www.awrestaurants.com
Phone Number
8592190019
A&W Restaurants's Social Links
Quick Insights into A&W Restaurants Customer Service
A&W Restaurants's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Hospitality industry.
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Ranked A&W Restaurants Customer Service the Highest
Ranked A&W Restaurants Customer Service the Lowest
A&W Restaurants Customer Service Score by Gender
Female customers rated A&W Restaurants's Customer Service score 0.1 stars higher than Male customers.
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Male
3.4/5
Female
3.5/5
A&W Restaurants Customer Service Score by Ethnicity
A&W Restaurants's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.4 | Other | 3.4 |
A&W Restaurants Customer Service Score by Age
A&W Restaurants's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4 | 36-40 | 4 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.4 | 51-55 | 2.4 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.4 | 61-65 | 2.4 |
66+ 3.3 | 66+ | 3.3 |
A&W Restaurants Customer Service Score by Usage
A&W Restaurants's Customer Service score was rated the highest by customers who have used A&W Restaurants's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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A&W Restaurants Customer Service Score by Industry
A&W Restaurants's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Hospitality industry customers.
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A&W Restaurants Customer Service vs. Competitors
Compared to its competitors, A&W Restaurants's Customer Service score is rated right above Dairy Queen, and is preceded by Krispy Kreme Doughnuts.
| COMPANY | Customer Service Score | |
|---|---|---|
| Culver's Restaurants | 4.1/5 |
| Krispy Kreme Doughnuts | 3.9/5 |
| A&W Restaurants | 3.6/5 |
| Dairy Queen | 3.2/5 |
| Wendy's | 2.9/5 |
| Burger King | 2.9/5 |
| Sonic Drive-In | 2.1/5 |
| Long John Silver's | 1.9/5 |
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A&W Restaurants as an Employer
4.1/5
A&W Restaurants has a 4.1/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
A&W Restaurants scored a 12 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of A&W Restaurants would recommend the brand to a friend. ENPS measures how likely A&W Restaurants employees would recommend working at A&W Restaurants to a friend.
Net Promoter Score
12
NPS Score
| 46% | Promoters |
|---|---|
| 20% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
24
eNPS Score
| 53% | Promoters |
|---|---|
| 18% | Passive |
| 29% | Detractors |
