

Black Bear Diner is a restaurant chain in the western United States which serves homestyle and "old-fashioned" comfort foods.Black Bear decor has a rustic motif with "over-the-top bear paraphernalia". It offers family meals such as breakfast, burgers, salads, and shakes. Baked goods prepared on site are offered, and some locations offer alcohol sales. Among its major competitors, Black Bear Diner is ranked in 3rd place for NPS while Dennys is 1st, and Cracker Barrel is 2nd.
Black Bear Diner's Net Promoter Score (NPS) is a -16 with 36% Promoters, 12% Passives, and 52% Detractors. Net Promoter Score tracks whether Black Bear Diner's customers would recommend using the product based on a scale of -100 to 100.
| 36% | Promoters |
|---|---|
| 12% | Passives |
| 52% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 -9 | May 2024 | -9 |
Sep 2024 -12 | Sep 2024 | -12 |
Oct 2024 -16 | Oct 2024 | -16 |
Nov 2024 -18 | Nov 2024 | -18 |
Dec 2024 -17 | Dec 2024 | -17 |
Feb 2025 -17 | Feb 2025 | -17 |
Apr 2025 -16 | Apr 2025 | -16 |
Jun 2025 -16 | Jun 2025 | -16 |
Aug 2025 -17 | Aug 2025 | -17 |
Sep 2025 -13 | Sep 2025 | -13 |
Oct 2025 -15 | Oct 2025 | -15 |
Dec 2025 -15 | Dec 2025 | -15 |
Black Bear Diner is ranked third for NPS among its competitors. Dennys and Cracker Barrel come in first and second, with IHOP coming in at #4.
![]() Black Bear Diner | ![]() Dennys | ![]() Cracker Barrel | ![]() IHOP | |
| Global Ranking | #- | #243 | #- | #- |
| NPS | -16 | 2 | -11 | -21 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $1.17B | $4.07B | $949.22M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Black Bear Diner's NPS 21 points higher than Male customers.
Black Bear Diner's NPS was rated -21 by Male customers on Comparably.
Black Bear Diner's NPS was rated by Female customers on Comparably.
Black Bear Diner's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 10 | Caucasian | 10 |
Hispanic or Latino -51 | Hispanic or Latino | -51 |
Asian or Pacific Islander -20 | Asian or Pacific Islander | -20 |
Black Bear Diner's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Black Bear Diner's NPS was rated the highest by customers who have used Black Bear Diner's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years -72 | 1 to 2 Years | -72 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 43 | Over 10 Years | 43 |
Compared to its competitors, Black Bear Diner's NPS is rated right above IHOP, and is preceded by Cracker Barrel.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Dennys | 2 |
![]() | Cracker Barrel | -11 |
![]() | Black Bear Diner | -16 |
![]() | IHOP | -21 |
Out of the 4 Black Bear Diner customer reviews 2 were positive and 2 were constructive. Black Bear Diner customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Black Bear Diner users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Black Bear Diner's Customer Loyalty score 30% higher than Male customers.
Black Bear Diner's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Black Bear Diner's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
26-30 82% | 26-30 | 82% |
31-35 40% | 31-35 | 40% |
36-40 100% | 36-40 | 100% |
41-45 78% | 41-45 | 78% |
66+ 40% | 66+ | 40% |
Black Bear Diner's Customer Loyalty score was rated the highest by customers who have used Black Bear Diner's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Black Bear Diner's Customer Loyalty score was rated the highest by Hospitality industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Black Bear Diner's Customer Loyalty score is rated right below IHOP.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Dennys | 79% |
![]() | Cracker Barrel | 77% |
![]() | IHOP | 70% |
![]() | Black Bear Diner | 63% |
Black Bear Diner has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Black Bear Diner's overall Product Quality score rated by its users and customers.
Black Bear Diner’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Transportation industry rated Black Bear Diner's product the highest. Reviewers from the Hospitality industry rated Black Bear Diner the lowest at 2.3.
Black Bear Diner's Product Quality score was rated highest by customers who have used Black Bear Diner's products/services for 5 to 10 Years, and rated lowest by customers ages 31-35.
Female customers rated Black Bear Diner's Product Quality score 0.5 stars higher than Male customers.
Black Bear Diner's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Black Bear Diner's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
26-30 1.8 | 26-30 | 1.8 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.6 | 41-45 | 3.6 |
66+ 3.2 | 66+ | 3.2 |
Black Bear Diner's Product Quality score was rated the highest by customers who have used Black Bear Diner's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Black Bear Diner's Product Quality score was rated the highest by Transportation industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Black Bear Diner's Product Quality score is rated right above Dennys.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Black Bear Diner | 3.3/5 |
![]() | Dennys | 3.2/5 |
![]() | Cracker Barrel | 3.1/5 |
![]() | IHOP | 2.8/5 |
Black Bear Diner has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Black Bear Diner's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Transportation industry. The users from the Hospitality industry think that they had the lowest ROI from Black Bear Diner.
Black Bear Diner's ROI score was rated highest by customers who have used Black Bear Diner's products/services for 5 to 10 Years, and rated lowest by customers ages 31-35.
Female customers rated Black Bear Diner's ROI score 0.2 stars higher than Male customers.
Black Bear Diner's ROI score was rated 2.9 stars by both Asian or Pacific Islander and Hispanic or Latino customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Black Bear Diner's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
26-30 2.1 | 26-30 | 2.1 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3.7 | 41-45 | 3.7 |
66+ 2.7 | 66+ | 2.7 |
Black Bear Diner's ROI score was rated the highest by customers who have used Black Bear Diner's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Black Bear Diner's ROI score was rated the highest by Transportation industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Black Bear Diner's ROI score is rated right above Cracker Barrel, and is preceded by Dennys.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Dennys | 3.2/5 |
![]() | Black Bear Diner | 3/5 |
![]() | Cracker Barrel | 2.8/5 |
![]() | IHOP | 2.7/5 |
Black Bear Diner has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Black Bear Diner's Customer Satisfaction score was rated highest by customers who have used Black Bear Diner's products/services for Over 10 Years, and rated lowest by customers ages 31-35.
Female customers rated Black Bear Diner's Customer Satisfaction score 17 points higher than Male customers.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 17% |
Black Bear Diner's Customer Satisfaction (CSAT) score was rated 63% according to Caucasian users and customers.
Black Bear Diner's Customer Satisfaction (CSAT) score was rated 40% according to Hispanic or Latino users and customers.
Black Bear Diner's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
Black Bear Diner's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% | |||||||||||||||
| 31-35 | 0% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 66+ | 83% |
Black Bear Diner's Customer Satisfaction score was rated the highest by customers who have used Black Bear Diner's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Black Bear Diner's Customer Satisfaction score was rated 75 points by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Black Bear Diner Customer Satisfaction Score by Industry",
"text": "Black Bear Diner's Customer Satisfaction score was rated 75 points by Transportation industry customers.",
"bars": [
{
"label": "Transportation",
"groupId": 567,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Black Bear Diner's Customer Satisfaction score is rated by Transportation customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 75
}
]
}Compared to its competitors, Black Bear Diner's Customer Satisfaction score is rated right above Dennys.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Black Bear Diner | 62% |
![]() | Dennys | 61% |
![]() | Cracker Barrel | 52% |
![]() | IHOP | 45% |
Black Bear Diner has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Black Bear Diner's overall Customer Service score rated by its users and customers.
280 Hemsted Dr, Suite 200, Redding, CA 96002
http://www.blackbeardiner.com
5302432327
Black Bear Diner's Customer Service score was rated highest by customers who have used Black Bear Diner's products/services for 2 to 5 Years, and rated lowest by customers ages 31-35.
Female customers rated Black Bear Diner's Customer Service score 0.2 stars higher than Male customers.
Black Bear Diner's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Black Bear Diner's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 1.9 | 26-30 | 1.9 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.8 | 36-40 | 2.8 |
41-45 3.9 | 41-45 | 3.9 |
66+ 3.5 | 66+ | 3.5 |
Black Bear Diner's Customer Service score was rated the highest by customers who have used Black Bear Diner's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Black Bear Diner's Customer Service score was rated the highest by Transportation industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Black Bear Diner's Customer Service score is rated right above Cracker Barrel, and is preceded by Dennys.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Dennys | 3.2/5 |
![]() | Black Bear Diner | 3/5 |
![]() | Cracker Barrel | 2.9/5 |
![]() | IHOP | 2.7/5 |
Black Bear Diner has a 2.3/5 stars for its overall company culture rated by their employees

Black Bear Diner scored a -16 for Net Promoter Score and a -52 for Employee Net Promoter Score. NPS gauges how likely a customer of Black Bear Diner would recommend the brand to a friend. ENPS measures how likely Black Bear Diner employees would recommend working at Black Bear Diner to a friend.
| 36% | Promoters |
|---|---|
| 12% | Passive |
| 52% | Detractors |
| 20% | Promoters |
|---|---|
| 8% | Passive |
| 72% | Detractors |