5
NPS
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Lee
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About Lee's Brand
Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. Among its major competitors, Lee is ranked in 4th place for NPS while Hailo is 1st, and Lee Cooper is 2nd.
Brand at a Glance
80%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3/5
Customer Service
Lee Ranking
- #3 / 4 of its competitors
Lee NPS
Lee's Net Promoter Score (NPS) is a 5 with 43% Promoters, 19% Passives, and 38% Detractors. Net Promoter Score tracks whether Lee's customers would recommend using the product based on a scale of -100 to 100.
Lee Overall NPS
| 43% | Promoters |
|---|---|
| 19% | Passives |
| 38% | Detractors |
Lee NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 62 | Sep 2022 | 62 |
May 2023 30 | May 2023 | 30 |
Jun 2023 36 | Jun 2023 | 36 |
Sep 2023 25 | Sep 2023 | 25 |
Dec 2023 23 | Dec 2023 | 23 |
Jan 2024 19 | Jan 2024 | 19 |
Apr 2024 25 | Apr 2024 | 25 |
Aug 2024 18 | Aug 2024 | 18 |
Dec 2024 11 | Dec 2024 | 11 |
Apr 2025 6 | Apr 2025 | 6 |
May 2025 0 | May 2025 | 0 |
Jan 2026 4 | Jan 2026 | 4 |
How Other Brands Compare
Lee is ranked third for NPS among its competitors. Hailo and Levi Strauss & Co. come in first and second, with Kabbage, Inc coming in at #4.
Lee |  Levi Strauss & Co. |  Kabbage, Inc |  Hailo | |
| Global Ranking | #- | #113 | #- | #- |
| NPS | 5 | 17 | -34 | 100 |
| Valuation Updated every 24 hours for public companies | - | $1.91B | $1.20B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Lee NPS by Gender
Male customers rated Lee's NPS 3 points higher than Female customers.
Male
-14
Lee's NPS was rated -14 by Male customers on Comparably.
43%
Promoters
0%
Passives
57%
Detractors
Female
-17
Lee's NPS was rated -17 by Female customers on Comparably.
33%
Promoters
17%
Passives
50%
Detractors
Lee NPS by Ethnicity
Lee's NPS was rated -34 points by both Caucasian and Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Other -34 | Other | -34 |
Lee NPS by Age
Lee's NPS was rated -34 points by customers ages 31-35 on Comparably.
Lee NPS by Usage
Lee's NPS was rated the highest by customers who have used Lee's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 34 | 2 to 5 Years | 34 |
Over 10 Years 0 | Over 10 Years | 0 |
Lee NPS vs. Competitors
Compared to its competitors, Lee's NPS is rated right above Kabbage, Inc, and is preceded by Levi Strauss & Co..
| COMPANY | NPS Score | |
|---|---|---|
| Hailo | 100 |
 | Lee Cooper | 37 |
| Levi Strauss & Co. | 17 |
| Lee | 5 |
| Kabbage, Inc | -34 |
Lee Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Lee users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Lee Customer Loyalty Score by Gender
Male customers rated Lee's Customer Loyalty score 2% higher than Female customers.
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Male
87%
Yes
Female
85%
Yes
Lee Customer Loyalty Score by Ethnicity
Lee's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
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100
out of 100
Caucasian
70
out of 100
Other
Lee Customer Loyalty Score by Age
Lee's Customer Loyalty score was rated 70% by customers ages 31-35 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
Lee Customer Loyalty Score by Usage
Lee's Customer Loyalty score was rated 100% by customers who have used Lee's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
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Lee Customer Loyalty vs. Competitors
Compared to its competitors, Lee's Customer Loyalty score is rated right above Levi Strauss & Co., and is preceded by Lee Cooper.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Lee Cooper | 81% |
| Lee | 80% |
| Levi Strauss & Co. | 74% |
| Kabbage, Inc | 67% |
| Hailo | N/A |
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Lee Product Quality
3.7/5
Lee has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Lee Product Information
Lee’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://www.lee.com/
- Company Size
- 201-500 Employees
Industry
Tech
Fashion and Beauty
Ecommerce and Marketplaces
Quick Insights into Lee Product Quality
Lee's Product Quality score was rated highest by customers who have used Lee's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.
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Ranked Lee Product Quality the Highest
Ranked Lee Product Quality the Lowest
Lee Product Quality Score by Gender
Female customers rated Lee's Product Quality score 0.4 stars higher than Male customers.
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Male
3.3/5
Female
3.7/5
Lee Product Quality Score by Ethnicity
Lee's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Other 3.5 | Other | 3.5 |
Lee Product Quality Score by Age
Lee's Product Quality score was rated 3.5 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.5 | 31-35 | 3.5 |
Lee Product Quality Score by Usage
Lee's Product Quality score was rated the highest by customers who have used Lee's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Lee Product Quality vs. Competitors
Compared to its competitors, Lee's Product Quality score is rated right above Kabbage, Inc, and is preceded by Levi Strauss & Co..
| COMPANY | Product Quality Score | |
|---|---|---|
| Lee Cooper | 4.4/5 |
| Levi Strauss & Co. | 4.1/5 |
| Lee | 3.7/5 |
| Kabbage, Inc | 2.5/5 |
| Hailo | N/A |
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Lee Pricing
Lee ROI & Value For Money
3.5/5
Lee has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into Lee ROI
Lee's ROI score was rated highest by customers who have used Lee's products/services for Over 10 Years, and rated lowest by Other customers.
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Ranked Lee ROI the Highest
Ranked Lee ROI the Lowest
Lee ROI Score by Gender
Female customers rated Lee's ROI score 0.4 stars higher than Male customers.
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Male
3.2/5
Female
3.6/5
Lee ROI Score by Ethnicity
Lee's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Other 3 | Other | 3 |
Lee ROI Score by Age
Lee's ROI score was rated 2.1 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.1 | 31-35 | 2.1 |
Lee ROI Score by Usage
Lee's ROI score was rated the highest by customers who have used Lee's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Lee Pricing vs. Competitors
Compared to its competitors, Lee's ROI score is rated right above Kabbage, Inc, and is preceded by Levi Strauss & Co..
| COMPANY | Pricing Score | |
|---|---|---|
| Lee Cooper | 4.3/5 |
| Levi Strauss & Co. | 3.9/5 |
| Lee | 3.5/5 |
| Kabbage, Inc | 2.4/5 |
| Hailo | N/A |
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Lee Customer Satisfaction (CSAT)
Lee Customer Satisfaction (CSAT) Score
55 / 100
Lee has an overall Customer Satisfaction score of 55 rated by its users and customers.
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Very Satisfied
45%
Satisfied
10%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
10%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Lee Customer Satisfaction
Lee's Customer Satisfaction score was rated highest by customers who have used Lee's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.
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Ranked Lee Customer Satisfaction the Highest
Ranked Lee Customer Satisfaction the Lowest
Lee Customer Satisfaction Score by Gender
Female customers rated Lee's Customer Satisfaction score 17 points higher than Male customers.
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43 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 43% |
60 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 40% |
Lee Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Lee's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
50%
CSAT according to Other
Lee's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Lee Customer Satisfaction Score by Age
Lee's Customer Satisfaction score was rated 33 points by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 33% |
Lee Customer Satisfaction Score by Usage
Lee's Customer Satisfaction score was rated the highest by customers who have used Lee's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Lee Customer Satisfaction vs. Competitors
Compared to its competitors, Lee's Customer Satisfaction score is rated right above Kabbage, Inc, and is preceded by Levi Strauss & Co..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lee Cooper | 82% |
| Levi Strauss & Co. | 78% |
| Lee | 55% |
| Kabbage, Inc | 37% |
| Hailo | 0% |
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Lee Customer Service
3/5
Lee has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Lee's Customer Service
Address
1281 State Rd 1609, Taylorsville, NC 28681
Website
http://www.lee.com/
Phone Number
(800)453-3348
Quick Insights into Lee Customer Service
Lee's Customer Service score was rated highest by customers who have used Lee's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.
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Ranked Lee Customer Service the Highest
Ranked Lee Customer Service the Lowest
Lee Customer Service Score by Gender
Female customers rated Lee's Customer Service score 0.1 stars higher than Male customers.
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Male
2.6/5
Female
2.7/5
Lee Customer Service Score by Ethnicity
Lee's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Other 3 | Other | 3 |
Lee Customer Service Score by Age
Lee's Customer Service score was rated 2 stars by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2 | 31-35 | 2 |
Lee Customer Service Score by Usage
Lee's Customer Service score was rated the highest by customers who have used Lee's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Lee Customer Service vs. Competitors
Compared to its competitors, Lee's Customer Service score is rated right above Kabbage, Inc, and is preceded by Levi Strauss & Co..
| COMPANY | Customer Service Score | |
|---|---|---|
| Lee Cooper | 4.4/5 |
| Levi Strauss & Co. | 3.8/5 |
| Lee | 3/5 |
| Kabbage, Inc | 2.2/5 |
| Hailo | N/A |
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Lee as an Employer
2.8/5
Lee has a 2.8/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Lee scored a 5 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Lee would recommend the brand to a friend. ENPS measures how likely Lee employees would recommend working at Lee to a friend.
Net Promoter Score
5
NPS Score
| 43% | Promoters |
|---|---|
| 19% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 44% | Promoters |
|---|---|
| 23% | Passive |
| 33% | Detractors |
