

Snapdeal is an online marketplace offering best priced deals on branded products such as mobiles, electronics, apparel and accessories. Among its major competitors, Snapdeal is ranked in 6th place for NPS while Amazon is 1st, and Ebates is 2nd.
Snapdeal's Net Promoter Score (NPS) is a -29 with 29% Promoters, 13% Passives, and 58% Detractors. Net Promoter Score tracks whether Snapdeal's customers would recommend using the product based on a scale of -100 to 100.
| 29% | Promoters |
|---|---|
| 13% | Passives |
| 58% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2023 -32 | Jul 2023 | -32 |
Aug 2023 -34 | Aug 2023 | -34 |
Sep 2023 -33 | Sep 2023 | -33 |
Oct 2023 -33 | Oct 2023 | -33 |
Mar 2024 -32 | Mar 2024 | -32 |
May 2024 -32 | May 2024 | -32 |
Jun 2024 -34 | Jun 2024 | -34 |
Jul 2024 -33 | Jul 2024 | -33 |
Aug 2024 -31 | Aug 2024 | -31 |
Nov 2024 -29 | Nov 2024 | -29 |
Feb 2025 -29 | Feb 2025 | -29 |
Aug 2025 -29 | Aug 2025 | -29 |
Snapdeal is ranked #4 for NPS among its competitors. Amazon and Jet.com come in first and second, with Flipkart coming in at third.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Snapdeal's NPS 51 points higher than Male customers.
Snapdeal's NPS was rated -51 by Male customers on Comparably.
Snapdeal's NPS was rated by Female customers on Comparably.
Snapdeal's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander -20 | Asian or Pacific Islander | -20 |
Other -53 | Other | -53 |
Snapdeal's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Snapdeal's NPS was rated the highest by customers who have used Snapdeal's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -12 | 2 to 5 Years | -12 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Over 10 Years -34 | Over 10 Years | -34 |
Out of the 3 Snapdeal customer reviews 2 were positive and 1 was constructive. Snapdeal customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Snapdeal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Snapdeal's Customer Loyalty score 2% higher than Male customers.
Snapdeal's Customer Loyalty score was rated 82% by both Asian or Pacific Islander and Other customers on Comparably.
% who answered "Yes"
Snapdeal's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 64% | 36-40 | 64% |
Snapdeal's Customer Loyalty score was rated the highest by customers who have used Snapdeal's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Snapdeal's Customer Loyalty score was rated 100% by both Education and Tech industry customers.
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Compared to its competitors, Snapdeal's Customer Loyalty score is rated right above eBay, and is preceded by Jet.com.
Snapdeal has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Snapdeal’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Snapdeal's product the highest. Reviewers from the Tech industry rated Snapdeal the lowest at 1.9.
Snapdeal's Product Quality score was rated highest by customers who have used Snapdeal's products/services for 1 to 2 Years, and rated lowest by customers ages 36-40.
Female customers rated Snapdeal's Product Quality score 1.6 stars higher than Male customers.
Snapdeal's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.3 | Other | 2.3 |
Snapdeal's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.1 | 26-30 | 2.1 |
31-35 3.5 | 31-35 | 3.5 |
36-40 1.5 | 36-40 | 1.5 |
Snapdeal's Product Quality score was rated the highest by customers who have used Snapdeal's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Snapdeal's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Snapdeal's Product Quality score is rated right above Flipkart, and is preceded by eBay.
Snapdeal has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Tech industry think that they had the lowest ROI from Snapdeal.
Snapdeal's ROI score was rated highest by customers ages 31-35, and rated lowest by customers from the Tech industry.
Female customers rated Snapdeal's ROI score 0.7 stars higher than Male customers.
Snapdeal's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2 | Other | 2 |
Snapdeal's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 2.4 | 18-25 | 2.4 |
26-30 1.7 | 26-30 | 1.7 |
31-35 3.5 | 31-35 | 3.5 |
36-40 2.1 | 36-40 | 2.1 |
Snapdeal's ROI score was rated the highest by customers who have used Snapdeal's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Snapdeal's ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Snapdeal's ROI score is rated right above Flipkart, and is preceded by eBay.
Snapdeal has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Snapdeal's Customer Satisfaction score was rated highest by customers who have used Snapdeal's products/services for 1 to 2 Years, and rated lowest by customers who have used Snapdeal's products/services for Less than 1 Year.
Female customers rated Snapdeal's Customer Satisfaction score 61 points higher than Male customers.
Very Satisfied | 15% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 23% | |
Very Dissatisfied | 38% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Snapdeal's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
Snapdeal's Customer Satisfaction (CSAT) score was rated 42% according to Other users and customers.
Snapdeal's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 57% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 36-40 | 33% |
Snapdeal's Customer Satisfaction score was rated the highest by customers who have used Snapdeal's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Snapdeal's Customer Satisfaction score was rated 25 points by Tech industry customers.
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}Compared to its competitors, Snapdeal's Customer Satisfaction score is rated right above Flipkart, and is preceded by eBay.
Snapdeal has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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246, Ist Floor, Phase-III,, Okhla Industrial Area, Delhi, NY 110020
http://www.snapdeal.com
+91 92126 92126
Snapdeal's Customer Service score was rated highest by customers who have used Snapdeal's products/services for 1 to 2 Years, and rated lowest by customers who have used Snapdeal's products/services for Less than 1 Year.
Female customers rated Snapdeal's Customer Service score 1.7 stars higher than Male customers.
Snapdeal's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 1.8 | Other | 1.8 |
Snapdeal's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 1.7 | 26-30 | 1.7 |
36-40 2.6 | 36-40 | 2.6 |
Snapdeal's Customer Service score was rated the highest by customers who have used Snapdeal's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Snapdeal's Customer Service score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Snapdeal's Customer Service score is rated right above Flipkart, and is preceded by eBay.
Snapdeal has a 3.5/5 stars for its overall company culture rated by their employees

Snapdeal scored a -29 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Snapdeal would recommend the brand to a friend. ENPS measures how likely Snapdeal employees would recommend working at Snapdeal to a friend.
| 29% | Promoters |
|---|---|
| 13% | Passive |
| 58% | Detractors |
| 33% | Promoters |
|---|---|
| 21% | Passive |
| 46% | Detractors |