-33
NPS
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Groupon
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About Groupon's Brand
Groupon is an experiences marketplace where consumers discover fun things to do and local businesses thrive. For our customers, this means giving them an amazing selection of experiences at great values. For our merchants, this means making it easy for them to partner with Groupon and reach millions of consumers around the world.
Brand at a Glance
61%
Customer Loyalty
2.7/5
Product Quality
2.5/5
Pricing
2.4/5
Customer Service
Groupon CMO
Groupon NPS
Groupon's Net Promoter Score (NPS) is a -33 with 25% Promoters, 17% Passives, and 58% Detractors. Net Promoter Score tracks whether Groupon's customers would recommend using the product based on a scale of -100 to 100.
Groupon Overall NPS
| 25% | Promoters |
|---|---|
| 17% | Passives |
| 58% | Detractors |
Groupon NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -32 | Feb 2024 | -32 |
Mar 2024 -30 | Mar 2024 | -30 |
Apr 2024 -30 | Apr 2024 | -30 |
May 2024 -30 | May 2024 | -30 |
Jun 2024 -30 | Jun 2024 | -30 |
Jul 2024 -30 | Jul 2024 | -30 |
Sep 2024 -30 | Sep 2024 | -30 |
Oct 2024 -30 | Oct 2024 | -30 |
Nov 2024 -30 | Nov 2024 | -30 |
Dec 2024 -33 | Dec 2024 | -33 |
Jan 2025 -33 | Jan 2025 | -33 |
Jul 2025 -33 | Jul 2025 | -33 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Groupon NPS by Gender
Male customers rated Groupon's NPS 18 points higher than Female customers.
Male
-43
Groupon's NPS was rated -43 by Male customers on Comparably.
21%
Promoters
15%
Passives
64%
Detractors
Female
-61
Groupon's NPS was rated -61 by Female customers on Comparably.
14%
Promoters
11%
Passives
75%
Detractors
Groupon NPS by Ethnicity
Groupon's NPS was rated the highest by Native American customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -73 | Caucasian | -73 |
African American/Black -78 | African American/Black | -78 |
Asian or Pacific Islander -60 | Asian or Pacific Islander | -60 |
Native American 34 | Native American | 34 |
Groupon NPS by Age
Groupon's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Groupon NPS by Usage
Groupon's NPS was rated the highest by customers who have used Groupon's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -60 | Less than 1 Year | -60 |
1 to 2 Years -1 | 1 to 2 Years | -1 |
2 to 5 Years -37 | 2 to 5 Years | -37 |
5 to 10 Years -82 | 5 to 10 Years | -82 |
Over 10 Years -86 | Over 10 Years | -86 |
Groupon Customer Reviews
Out of the 5 Groupon customer reviews 3 were positive and 2 were constructive. Groupon customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Groupon Customer Loyalty
61%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
61% of Groupon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Groupon Customer Loyalty Score by Gender
Female customers rated Groupon's Customer Loyalty score 10% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Groupon.
Male
58%
Yes
Female
68%
Yes
Groupon Customer Loyalty Score by Ethnicity
Groupon's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Groupon.
52
out of 100
Caucasian
60
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
70
out of 100
Native American
Groupon Customer Loyalty Score by Age
Groupon's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Groupon.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 33% | 26-30 | 33% |
36-40 61% | 36-40 | 61% |
41-45 78% | 41-45 | 78% |
46-50 55% | 46-50 | 55% |
51-55 70% | 51-55 | 70% |
61-65 100% | 61-65 | 100% |
66+ 23% | 66+ | 23% |
Groupon Customer Loyalty Score by Usage
Groupon's Customer Loyalty score was rated the highest by customers who have used Groupon's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Groupon Customer Loyalty Score by Industry
Groupon's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Groupon Product Quality
2.7/5
Groupon has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Groupon Product Information
Groupon’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Groupon's product the highest. Reviewers from the Education industry rated Groupon the lowest at 1.6.
- Website
- http://www.groupon.com
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Goods
Quick Insights into Groupon Product Quality
Groupon's Product Quality score was rated highest by Native American customers, and rated lowest by customers who have used Groupon's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Groupon's Product Quality.
Ranked Groupon Product Quality the Highest
Ranked Groupon Product Quality the Lowest
Groupon Product Quality Score by Gender
Male customers rated Groupon's Product Quality score 1.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Groupon.
Male
3.2/5
Female
2/5
Groupon Product Quality Score by Ethnicity
Groupon's Product Quality score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Groupon.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 2 | African American/Black | 2 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Native American 4.1 | Native American | 4.1 |
Groupon Product Quality Score by Age
Groupon's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Groupon.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 2.1 | 26-30 | 2.1 |
36-40 2.8 | 36-40 | 2.8 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.6 | 51-55 | 1.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
Groupon Product Quality Score by Usage
Groupon's Product Quality score was rated the highest by customers who have used Groupon's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Groupon Product Quality Score by Industry
Groupon's Product Quality score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Groupon Pricing
Groupon ROI & Value For Money
2.5/5
Groupon has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Groupon's overall ROI score rated by its users and customers.
Groupon Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Groupon.
Quick Insights into Groupon ROI
Groupon's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used Groupon's products/services for Over 10 Years.
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Ranked Groupon ROI the Highest
Ranked Groupon ROI the Lowest
Groupon ROI Score by Gender
Male customers rated Groupon's ROI score 0.7 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Groupon.
Male
2.6/5
Female
1.9/5
Groupon ROI Score by Ethnicity
Groupon's ROI score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Groupon.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Native American 2.8 | Native American | 2.8 |
Groupon ROI Score by Age
Groupon's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Groupon.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 2.5 | 26-30 | 2.5 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.6 | 51-55 | 1.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Groupon ROI Score by Usage
Groupon's ROI score was rated the highest by customers who have used Groupon's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Groupon ROI Score by Industry
Groupon's ROI score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Groupon Customer Satisfaction (CSAT)
Groupon Customer Satisfaction (CSAT) Score
42 / 100
Groupon has an overall Customer Satisfaction score of 42 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
26%
Satisfied
16%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
5%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Groupon Customer Satisfaction
Groupon's Customer Satisfaction score was rated highest by Native American customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Groupon Customer Satisfaction the Highest
Ranked Groupon Customer Satisfaction the Lowest
Groupon Customer Satisfaction Score by Gender
Male customers rated Groupon's Customer Satisfaction score 29 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Groupon.
46 / 100
MaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 0% | |
Very Dissatisfied | 36% |
17 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 0% | |
Very Dissatisfied | 61% |
Groupon Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Groupon's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Groupon.
20 / 100
Very Satisfied
7%
Satisfied
13%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
47%
CSAT according to African American/Black
Groupon's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Groupon.
25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
63%
CSAT according to Asian or Pacific Islander
Groupon's Customer Satisfaction (CSAT) score was rated 40% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Groupon.
40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
CSAT according to Native American
Groupon's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Groupon.
67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Groupon Customer Satisfaction Score by Age
Groupon's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Groupon.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 26-30 | 25% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 34% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 17% |
Groupon Customer Satisfaction Score by Usage
Groupon's Customer Satisfaction score was rated the highest by customers who have used Groupon's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Groupon Customer Satisfaction Score by Industry
Groupon's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Groupon Customer Satisfaction Score by Industry",
"text": "Groupon's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "max",
"scoreLabel": 50
},
{
"label": "Accounting",
"groupId": 495,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Groupon's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
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"scoreClassName": "",
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"score": 34,
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]
}Groupon Customer Service
2.4/5
Groupon has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Groupon's overall Customer Service score rated by its users and customers.
About Groupon's Customer Service
Address
600 W. Chicago Avenue, Suite 400, Chicago, IL 60654
Website
http://www.groupon.com
Phone Number
(888) 375-5777
Groupon's Social Links
Quick Insights into Groupon Customer Service
Groupon's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Groupon's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked Groupon's Customer Service score.
Ranked Groupon Customer Service the Highest
Ranked Groupon Customer Service the Lowest
Groupon Customer Service Score by Gender
Male customers rated Groupon's Customer Service score 0.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Groupon.
Male
2.6/5
Female
1.7/5
Groupon Customer Service Score by Ethnicity
Groupon's Customer Service score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Groupon.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Native American 2.8 | Native American | 2.8 |
Groupon Customer Service Score by Age
Groupon's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Groupon.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 2.6 | 26-30 | 2.6 |
36-40 2 | 36-40 | 2 |
41-45 1.7 | 41-45 | 1.7 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.6 | 51-55 | 1.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Groupon Customer Service Score by Usage
Groupon's Customer Service score was rated the highest by customers who have used Groupon's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Groupon Customer Service Score by Industry
Groupon's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Groupon as an Employer
3.1/5
Groupon has a 3.1/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Groupon scored a -33 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Groupon would recommend the brand to a friend. ENPS measures how likely Groupon employees would recommend working at Groupon to a friend.
Net Promoter Score
-33
NPS Score
| 25% | Promoters |
|---|---|
| 17% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 26% | Promoters |
|---|---|
| 23% | Passive |
| 51% | Detractors |
