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NPS
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Myntra
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About Myntra's Brand
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. Among its major competitors, Myntra is ranked in 2nd place for NPS while Amazon is 1st, and Snapdeal is 3rd.
Brand at a Glance
83%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
Myntra Ranking
- #2 / 4 of its competitors
Myntra NPS
Myntra's Net Promoter Score (NPS) is a 4 with 45% Promoters, 14% Passives, and 41% Detractors. Net Promoter Score tracks whether Myntra's customers would recommend using the product based on a scale of -100 to 100.
Myntra Overall NPS
| 45% | Promoters |
|---|---|
| 14% | Passives |
| 41% | Detractors |
Myntra NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 3 | Nov 2024 | 3 |
Dec 2024 3 | Dec 2024 | 3 |
Jan 2025 5 | Jan 2025 | 5 |
Feb 2025 5 | Feb 2025 | 5 |
Mar 2025 5 | Mar 2025 | 5 |
Apr 2025 7 | Apr 2025 | 7 |
May 2025 5 | May 2025 | 5 |
Jun 2025 5 | Jun 2025 | 5 |
Aug 2025 5 | Aug 2025 | 5 |
Sep 2025 5 | Sep 2025 | 5 |
Nov 2025 3 | Nov 2025 | 3 |
Jan 2026 5 | Jan 2026 | 5 |
How Other Brands Compare
Myntra is ranked second for NPS among its competitors. Amazon and Snapdeal come in first and third, with HSN coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Myntra NPS by Gender
Male customers rated Myntra's NPS 18 points higher than Female customers.
Male
-2
Myntra's NPS was rated -2 by Male customers on Comparably.
43%
Promoters
12%
Passives
45%
Detractors
Female
-20
Myntra's NPS was rated -20 by Female customers on Comparably.
33%
Promoters
14%
Passives
53%
Detractors
Myntra NPS by Ethnicity
Myntra's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 67 | African American/Black | 67 |
Asian or Pacific Islander -5 | Asian or Pacific Islander | -5 |
Other -25 | Other | -25 |
Myntra NPS by Age
Myntra's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Myntra NPS by Usage
Myntra's NPS was rated the highest by customers who have used Myntra's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -45 | Less than 1 Year | -45 |
1 to 2 Years 15 | 1 to 2 Years | 15 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -33 | 5 to 10 Years | -33 |
Over 10 Years -14 | Over 10 Years | -14 |
Myntra Customer Reviews
Out of the 16 Myntra customer reviews 6 were positive and 10 were constructive. Myntra customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Myntra Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Myntra users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Myntra Customer Loyalty Score by Gender
Female customers rated Myntra's Customer Loyalty score 4% higher than Male customers.
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Male
84%
Yes
Female
88%
Yes
Myntra Customer Loyalty Score by Ethnicity
Myntra's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Myntra.
100
out of 100
African American/Black
84
out of 100
Asian or Pacific Islander
87
out of 100
Other
Myntra Customer Loyalty Score by Age
Myntra's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 90% | 26-30 | 90% |
31-35 86% | 31-35 | 86% |
36-40 82% | 36-40 | 82% |
41-45 64% | 41-45 | 64% |
Myntra Customer Loyalty Score by Usage
Myntra's Customer Loyalty score was rated the highest by customers who have used Myntra's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Myntra Customer Loyalty Score by Industry
Myntra's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Myntra Customer Loyalty vs. Competitors
Compared to its competitors, Myntra's Customer Loyalty score is rated right above Snapdeal, and is preceded by Amazon.
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Myntra Product Quality
3.5/5
Myntra has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Myntra Product Information
Myntra’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Logistics and Supply Chain industry rated Myntra's product the highest. Reviewers from the Business and Consumer Services industry rated Myntra the lowest at 3.
- Website
- http://www.myntra.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Fashion and Beauty
Ecommerce and Marketplaces
SaaS
Quick Insights into Myntra Product Quality
Myntra's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked Myntra Product Quality the Highest
Ranked Myntra Product Quality the Lowest
Myntra Product Quality Score by Gender
Male customers rated Myntra's Product Quality score 0.5 stars higher than Female customers.
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Male
3.5/5
Female
3/5
Myntra Product Quality Score by Ethnicity
Myntra's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 3.2 | Other | 3.2 |
Myntra Product Quality Score by Age
Myntra's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.4 | 31-35 | 3.4 |
36-40 2.1 | 36-40 | 2.1 |
41-45 2.3 | 41-45 | 2.3 |
Myntra Product Quality Score by Usage
Myntra's Product Quality score was rated the highest by customers who have used Myntra's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Myntra Product Quality Score by Industry
Myntra's Product Quality score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Banking and Financial Services industry customers.
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Myntra Product Quality vs. Competitors
Compared to its competitors, Myntra's Product Quality score is rated right above Snapdeal, and is preceded by Amazon.
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Myntra Pricing
Myntra ROI & Value For Money
3.3/5
Myntra has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Myntra Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Myntra.
Quick Insights into Myntra ROI
Myntra's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 41-45.
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Ranked Myntra ROI the Highest
Ranked Myntra ROI the Lowest
Myntra ROI Score by Gender
Male customers rated Myntra's ROI score 0.2 stars higher than Female customers.
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Male
3.1/5
Female
2.9/5
Myntra ROI Score by Ethnicity
Myntra's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Myntra.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.9 | Other | 2.9 |
Myntra ROI Score by Age
Myntra's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Myntra.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.3 | 26-30 | 3.3 |
31-35 2.8 | 31-35 | 2.8 |
36-40 1.7 | 36-40 | 1.7 |
41-45 1.6 | 41-45 | 1.6 |
Myntra ROI Score by Usage
Myntra's ROI score was rated the highest by customers who have used Myntra's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Myntra ROI Score by Industry
Myntra's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Banking and Financial Services industry customers.
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Myntra Pricing vs. Competitors
Compared to its competitors, Myntra's ROI score is rated right above Snapdeal, and is preceded by Amazon.
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Myntra Customer Satisfaction (CSAT)
Myntra Customer Satisfaction (CSAT) Score
71 / 100
Myntra has an overall Customer Satisfaction score of 71 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
28%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
4%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Myntra Customer Satisfaction
Myntra's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers ages 36-40.
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Ranked Myntra Customer Satisfaction the Highest
Ranked Myntra Customer Satisfaction the Lowest
Myntra Customer Satisfaction Score by Gender
Female customers rated Myntra's Customer Satisfaction score 1 points higher than Male customers.
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64 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 7% | |
Very Dissatisfied | 29% |
65 / 100
FemaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 26% |
Myntra Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
Myntra's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Myntra's Customer Satisfaction (CSAT) score was rated 62% according to Asian or Pacific Islander users and customers.
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62 / 100
Very Satisfied
30%
Satisfied
32%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
32%
CSAT according to Other
Myntra's Customer Satisfaction (CSAT) score was rated 63% according to Other users and customers.
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63 / 100
Very Satisfied
45%
Satisfied
18%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
8%
Very Dissatisfied
26%
Myntra Customer Satisfaction Score by Age
Myntra's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Myntra.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 90% | |||||||||||||||
| 26-30 | 64% | |||||||||||||||
| 31-35 | 73% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 40% |
Myntra Customer Satisfaction Score by Usage
Myntra's Customer Satisfaction score was rated the highest by customers who have used Myntra's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Myntra Customer Satisfaction Score by Industry
Myntra's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Education industry customers.
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{
"title": "Myntra Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Tech",
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"label": "Accounting",
"groupId": 495,
"score": 86,
"stars": 0,
"csatScore": 86,
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"scoreClassName": "",
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},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 75,
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"scoreClassName": "",
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}Myntra Customer Satisfaction vs. Competitors
Compared to its competitors, Myntra's Customer Satisfaction score is rated right above Snapdeal, and is preceded by Amazon.
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Myntra Customer Service
3.3/5
Myntra has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Myntra's Customer Service
Address
AKR Tech Park- B Block, 7th Mile, Off Hosur Road, Kudlu Gate, Krishna Reddy Industrial Area, Garebhavipalya, Singasandra, Bengaluru, Karnataka 560068, 560068 India
Website
http://www.myntra.com
Phone Number
9036107105
Quick Insights into Myntra Customer Service
Myntra's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers ages 36-40.
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Ranked Myntra Customer Service the Highest
Ranked Myntra Customer Service the Lowest
Myntra Customer Service Score by Gender
Male customers rated Myntra's Customer Service score 0.4 stars higher than Female customers.
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Male
3.2/5
Female
2.8/5
Myntra Customer Service Score by Ethnicity
Myntra's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Myntra.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 2.9 | Other | 2.9 |
Myntra Customer Service Score by Age
Myntra's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Myntra.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2.8 | 31-35 | 2.8 |
36-40 1.7 | 36-40 | 1.7 |
41-45 1.8 | 41-45 | 1.8 |
Myntra Customer Service Score by Usage
Myntra's Customer Service score was rated the highest by customers who have used Myntra's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Myntra Customer Service Score by Industry
Myntra's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Banking and Financial Services industry customers.
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Myntra Customer Service vs. Competitors
Compared to its competitors, Myntra's Customer Service score is rated right above Snapdeal, and is preceded by Amazon.
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Myntra as an Employer
3.8/5
Myntra has a 3.8/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Myntra scored a 4 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Myntra would recommend the brand to a friend. ENPS measures how likely Myntra employees would recommend working at Myntra to a friend.
Net Promoter Score
4
NPS Score
| 45% | Promoters |
|---|---|
| 14% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
-7
eNPS Score
| 37% | Promoters |
|---|---|
| 19% | Passive |
| 44% | Detractors |
