-29
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
HSN
Marketing or Exec? Claim Your Free Account
About HSN's Brand
HSN is an online marketplace and community that sells clothes and provides a place to discuss fashion and life. Among its major competitors, HSN is ranked in 7th place for NPS while H E B is 1st, and Amazon is 2nd.Their current market cap is $3.03B
Brand at a Glance
75%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
2.6/5
Customer Service
HSN Ranking
- #3 / 4 of its competitors
HSN NPS
HSN's Net Promoter Score (NPS) is a -29 with 31% Promoters, 9% Passives, and 60% Detractors. Net Promoter Score tracks whether HSN's customers would recommend using the product based on a scale of -100 to 100.
HSN Overall NPS
| 31% | Promoters |
|---|---|
| 9% | Passives |
| 60% | Detractors |
HSN NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 -26 | Oct 2024 | -26 |
Nov 2024 -26 | Nov 2024 | -26 |
Dec 2024 -27 | Dec 2024 | -27 |
Jan 2025 -27 | Jan 2025 | -27 |
Feb 2025 -27 | Feb 2025 | -27 |
Mar 2025 -28 | Mar 2025 | -28 |
Apr 2025 -30 | Apr 2025 | -30 |
Aug 2025 -28 | Aug 2025 | -28 |
Oct 2025 -28 | Oct 2025 | -28 |
Nov 2025 -30 | Nov 2025 | -30 |
Jan 2026 -30 | Jan 2026 | -30 |
Mar 2026 -30 | Mar 2026 | -30 |
How Other Brands Compare
HSN is ranked third for NPS among its competitors. Amazon and Uniqlo come in first and second, with QVC coming in at #4. Among those competitors, it is the third most valued company behind Amazon.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
HSN NPS by Gender
Female customers rated HSN's NPS 17 points higher than Male customers.
Male
-50
HSN's NPS was rated -50 by Male customers on Comparably.
8%
Promoters
34%
Passives
58%
Detractors
Female
-33
HSN's NPS was rated -33 by Female customers on Comparably.
32%
Promoters
3%
Passives
65%
Detractors
HSN NPS by Ethnicity
HSN's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -56 | Caucasian | -56 |
African American/Black -66 | African American/Black | -66 |
Asian or Pacific Islander 86 | Asian or Pacific Islander | 86 |
Other -72 | Other | -72 |
HSN NPS by Age
HSN's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
HSN NPS by Usage
HSN's NPS was rated the highest by customers who have used HSN's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -55 | Less than 1 Year | -55 |
1 to 2 Years -40 | 1 to 2 Years | -40 |
2 to 5 Years -64 | 2 to 5 Years | -64 |
5 to 10 Years -28 | 5 to 10 Years | -28 |
Over 10 Years -27 | Over 10 Years | -27 |
HSN Customer Reviews
Out of the 21 HSN customer reviews 9 were positive and 12 were constructive. HSN customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
HSN Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of HSN users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
HSN Customer Loyalty Score by Gender
Female customers rated HSN's Customer Loyalty score 15% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of HSN.
Male
63%
Yes
Female
78%
Yes
HSN Customer Loyalty Score by Ethnicity
HSN's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of HSN.
71
out of 100
Caucasian
85
out of 100
African American/Black
94
out of 100
Asian or Pacific Islander
61
out of 100
Other
HSN Customer Loyalty Score by Age
HSN's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of HSN.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 78% | 41-45 | 78% |
46-50 100% | 46-50 | 100% |
51-55 44% | 51-55 | 44% |
56-60 66% | 56-60 | 66% |
61-65 73% | 61-65 | 73% |
66+ 83% | 66+ | 83% |
HSN Customer Loyalty Score by Usage
HSN's Customer Loyalty score was rated the highest by customers who have used HSN's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
HSN Customer Loyalty Score by Industry
HSN's Customer Loyalty score was rated the highest by Consumer Goods industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
HSN Customer Loyalty vs. Competitors
Compared to its competitors, HSN's Customer Loyalty score is rated right above FRONTGATE, and is preceded by Macy's.
Unlock HSN Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full HSN Customer Loyalty vs. Competitors data and gain insights into your customers today.
HSN Product Quality
2.7/5
HSN has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock HSN's overall Product Quality score rated by its users and customers.
HSN Product Information
HSN’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated HSN's product the highest. Reviewers from the Banking and Financial Services industry rated HSN the lowest at 1.5.
- Website
- http://www.hsn.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Fashion and Beauty
Ecommerce and Marketplaces
Marketplaces
Quick Insights into HSN Product Quality
HSN's Product Quality score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked HSN's Product Quality.
Ranked HSN Product Quality the Highest
Ranked HSN Product Quality the Lowest
HSN Product Quality Score by Gender
Female customers rated HSN's Product Quality score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of HSN.
Male
1.9/5
Female
2.6/5
HSN Product Quality Score by Ethnicity
HSN's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of HSN.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 1.5 | Other | 1.5 |
HSN Product Quality Score by Age
HSN's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of HSN.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.4 | 41-45 | 4.4 |
46-50 4.6 | 46-50 | 4.6 |
51-55 1.6 | 51-55 | 1.6 |
56-60 2 | 56-60 | 2 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.8 | 66+ | 1.8 |
HSN Product Quality Score by Usage
HSN's Product Quality score was rated the highest by customers who have used HSN's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
HSN Product Quality Score by Industry
HSN's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
HSN Product Quality vs. Competitors
Compared to its competitors, HSN's Product Quality score is rated right above QVC, and is preceded by Macy's.
Unlock HSN Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full HSN Product Quality vs. Competitors data and gain insights into your customers today.
HSN Pricing
HSN ROI & Value For Money
2.7/5
HSN has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock HSN's overall ROI score rated by its users and customers.
HSN Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from HSN.
Quick Insights into HSN ROI
HSN's ROI score was rated highest by customers ages 41-45, and rated lowest by customers from the Business and Consumer Services industry.
Sign Up to unlock insights into how customers have ranked HSN's ROI score.
Ranked HSN ROI the Highest
Ranked HSN ROI the Lowest
HSN ROI Score by Gender
Female customers rated HSN's ROI score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of HSN.
Male
2.4/5
Female
2.6/5
HSN ROI Score by Ethnicity
HSN's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of HSN.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 1.8 | Other | 1.8 |
HSN ROI Score by Age
HSN's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of HSN.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.7 | 41-45 | 4.7 |
46-50 4.3 | 46-50 | 4.3 |
51-55 2 | 51-55 | 2 |
56-60 2.4 | 56-60 | 2.4 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.1 | 66+ | 2.1 |
HSN ROI Score by Usage
HSN's ROI score was rated the highest by customers who have used HSN's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
HSN ROI Score by Industry
HSN's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
HSN Pricing vs. Competitors
Compared to its competitors, HSN's ROI score is rated right above QVC, and is preceded by Macy's.
Unlock HSN ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full HSN ROI vs. Competitors data and gain insights into your customers today.
HSN Customer Satisfaction (CSAT)
HSN Customer Satisfaction (CSAT) Score
42 / 100
HSN has an overall Customer Satisfaction score of 42 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
32%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into HSN Customer Satisfaction
HSN's Customer Satisfaction score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Banking and Financial Services industry.
Sign Up to unlock insights into how customers have ranked HSN's Customer Satisfaction.
Ranked HSN Customer Satisfaction the Highest
Ranked HSN Customer Satisfaction the Lowest
HSN Customer Satisfaction Score by Gender
HSN's Customer Satisfaction score was rated 36 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of HSN.
36 / 100
MaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 0% | |
Very Dissatisfied | 46% |
36 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 2% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 13% | |
Very Dissatisfied | 45% |
HSN Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
HSN's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of HSN.
25 / 100
Very Satisfied
18%
Satisfied
7%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
59%
CSAT according to African American/Black
HSN's Customer Satisfaction (CSAT) score was rated 34% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of HSN.
34 / 100
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
HSN's Customer Satisfaction (CSAT) score was rated 93% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of HSN.
93 / 100
Very Satisfied
93%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
7%
CSAT according to Other
HSN's Customer Satisfaction (CSAT) score was rated 14% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of HSN.
14 / 100
Very Satisfied
7%
Satisfied
7%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
14%
Very Dissatisfied
51%
HSN Customer Satisfaction Score by Age
HSN's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of HSN.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 75% | |||||||||||||||
| 46-50 | 93% | |||||||||||||||
| 51-55 | 14% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 61-65 | 6% | |||||||||||||||
| 66+ | 23% |
HSN Customer Satisfaction Score by Usage
HSN's Customer Satisfaction score was rated the highest by customers who have used HSN's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
HSN Customer Satisfaction Score by Industry
HSN's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "HSN Customer Satisfaction Score by Industry",
"text": "HSN's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Banking and Financial Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "HSN's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Accounting",
"groupId": 495,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "HSN's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Fashion and Beauty",
"groupId": 497,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "HSN's Customer Satisfaction score is rated by Fashion and Beauty customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "HSN's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 17,
"stars": 0,
"csatScore": 17,
"text": "HSN's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 17
},
{
"label": "Consumer Goods",
"groupId": 513,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "HSN's Customer Satisfaction score is rated by Consumer Goods customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 30,
"stars": 0,
"csatScore": 30,
"text": "HSN's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 30
},
{
"label": "Retail",
"groupId": 559,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "HSN's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
}
]
}HSN Customer Satisfaction vs. Competitors
Compared to its competitors, HSN's Customer Satisfaction score is rated right above QVC, and is preceded by Macy's.
Unlock HSN Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full HSN Customer Satisfaction vs. Competitors data and gain insights into your customers today.
HSN Customer Service
2.6/5
HSN has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock HSN's overall Customer Service score rated by its users and customers.
About HSN's Customer Service
Address
1 HSN Drive, Saint Petersburg, FL 33729
Website
http://www.hsn.com
Phone Number
727-872-1000
Quick Insights into HSN Customer Service
HSN's Customer Service score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Business and Consumer Services industry.
Sign Up to unlock insights into how customers have ranked HSN's Customer Service score.
Ranked HSN Customer Service the Highest
Ranked HSN Customer Service the Lowest
HSN Customer Service Score by Gender
Female customers rated HSN's Customer Service score 0.5 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of HSN.
Male
1.9/5
Female
2.4/5
HSN Customer Service Score by Ethnicity
HSN's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of HSN.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 1.8 | Other | 1.8 |
HSN Customer Service Score by Age
HSN's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of HSN.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 4.1 | 41-45 | 4.1 |
46-50 4.5 | 46-50 | 4.5 |
51-55 1.8 | 51-55 | 1.8 |
56-60 2.2 | 56-60 | 2.2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
HSN Customer Service Score by Usage
HSN's Customer Service score was rated the highest by customers who have used HSN's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
HSN Customer Service Score by Industry
HSN's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
HSN Customer Service vs. Competitors
Compared to its competitors, HSN's Customer Service score is rated right above QVC, and is preceded by Macy's.
Unlock HSN Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full HSN Customer Service vs. Competitors data and gain insights into your customers today.
HSN as an Employer
3.2/5
HSN has a 3.2/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
HSN scored a -29 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of HSN would recommend the brand to a friend. ENPS measures how likely HSN employees would recommend working at HSN to a friend.
Net Promoter Score
-29
NPS Score
| 31% | Promoters |
|---|---|
| 9% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 33% | Promoters |
|---|---|
| 21% | Passive |
| 46% | Detractors |
