7
NPS
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Brand Page
Daraz.pk
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About Daraz.pk's Brand
"Daraz is an online marketplace for clothes, accessories, bags, sports goods, electronics and home appliances."
Brand at a Glance
85%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
Daraz.pk NPS
Daraz.pk's Net Promoter Score (NPS) is a 7 with 43% Promoters, 21% Passives, and 36% Detractors. Net Promoter Score tracks whether Daraz.pk's customers would recommend using the product based on a scale of -100 to 100.
Daraz.pk Overall NPS
| 43% | Promoters |
|---|---|
| 21% | Passives |
| 36% | Detractors |
Daraz.pk NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 8 | Apr 2024 | 8 |
May 2024 8 | May 2024 | 8 |
Jun 2024 8 | Jun 2024 | 8 |
Jul 2024 6 | Jul 2024 | 6 |
Aug 2024 6 | Aug 2024 | 6 |
Oct 2024 6 | Oct 2024 | 6 |
Nov 2024 6 | Nov 2024 | 6 |
Jan 2025 5 | Jan 2025 | 5 |
Mar 2025 6 | Mar 2025 | 6 |
Jun 2025 6 | Jun 2025 | 6 |
Aug 2025 6 | Aug 2025 | 6 |
Sep 2025 6 | Sep 2025 | 6 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Daraz.pk NPS by Gender
Female customers rated Daraz.pk's NPS 8 points higher than Male customers.
Male
-2
Daraz.pk's NPS was rated -2 by Male customers on Comparably.
37%
Promoters
24%
Passives
39%
Detractors
Female
6
Daraz.pk's NPS was rated 6 by Female customers on Comparably.
35%
Promoters
36%
Passives
29%
Detractors
Daraz.pk NPS by Ethnicity
Daraz.pk's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander -10 | Asian or Pacific Islander | -10 |
Other 19 | Other | 19 |
Daraz.pk NPS by Age
Daraz.pk's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
Daraz.pk NPS by Usage
Daraz.pk's NPS was rated the highest by customers who have used Daraz.pk's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 15 | Less than 1 Year | 15 |
1 to 2 Years -12 | 1 to 2 Years | -12 |
2 to 5 Years -6 | 2 to 5 Years | -6 |
5 to 10 Years -14 | 5 to 10 Years | -14 |
Over 10 Years 60 | Over 10 Years | 60 |
Daraz.pk Customer Reviews
Out of the 20 Daraz.pk customer reviews 13 were positive and 7 were constructive. Daraz.pk customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Daraz.pk Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Daraz.pk users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Daraz.pk Customer Loyalty Score by Gender
Male customers rated Daraz.pk's Customer Loyalty score 14% higher than Female customers.
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Male
90%
Yes
Female
76%
Yes
Daraz.pk Customer Loyalty Score by Ethnicity
Daraz.pk's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Daraz.pk.
83
out of 100
Asian or Pacific Islander
90
out of 100
Other
Daraz.pk Customer Loyalty Score by Age
Daraz.pk's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Daraz.pk.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 86% | 26-30 | 86% |
31-35 93% | 31-35 | 93% |
36-40 100% | 36-40 | 100% |
41-45 82% | 41-45 | 82% |
Daraz.pk Customer Loyalty Score by Usage
Daraz.pk's Customer Loyalty score was rated the highest by customers who have used Daraz.pk's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Daraz.pk Customer Loyalty Score by Industry
Daraz.pk's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Daraz.pk Product Quality
3.8/5
Daraz.pk has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Daraz.pk Product Information
Daraz.pk’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Daraz.pk's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Daraz.pk the lowest at 2.8.
- Website
- daraz.pk
- Company Size
- 51-200 Employees
Industry
Tech
Ecommerce and Marketplaces
Quick Insights into Daraz.pk Product Quality
Daraz.pk's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Daraz.pk Product Quality the Highest
Ranked Daraz.pk Product Quality the Lowest
Daraz.pk Product Quality Score by Gender
Female customers rated Daraz.pk's Product Quality score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Daraz.pk.
Male
3.9/5
Female
4/5
Daraz.pk Product Quality Score by Ethnicity
Daraz.pk's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Daraz.pk.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.3 | Other | 4.3 |
Daraz.pk Product Quality Score by Age
Daraz.pk's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Daraz.pk.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3 | 36-40 | 3 |
41-45 4.6 | 41-45 | 4.6 |
Daraz.pk Product Quality Score by Usage
Daraz.pk's Product Quality score was rated the highest by customers who have used Daraz.pk's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Daraz.pk Product Quality Score by Industry
Daraz.pk's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Daraz.pk Pricing
Daraz.pk ROI & Value For Money
3.5/5
Daraz.pk has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Daraz.pk's overall ROI score rated by its users and customers.
Daraz.pk Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Daraz.pk.
Quick Insights into Daraz.pk ROI
Daraz.pk's ROI score was rated highest by customers who have used Daraz.pk's products/services for Over 10 Years, and rated lowest by customers from the Business and Consumer Services industry.
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Ranked Daraz.pk ROI the Highest
Ranked Daraz.pk ROI the Lowest
Daraz.pk ROI Score by Gender
Female customers rated Daraz.pk's ROI score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Daraz.pk.
Male
3.5/5
Female
3.6/5
Daraz.pk ROI Score by Ethnicity
Daraz.pk's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Daraz.pk.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.7 | Other | 3.7 |
Daraz.pk ROI Score by Age
Daraz.pk's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Daraz.pk.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4 | 26-30 | 4 |
31-35 3.4 | 31-35 | 3.4 |
36-40 2.9 | 36-40 | 2.9 |
41-45 3.9 | 41-45 | 3.9 |
Daraz.pk ROI Score by Usage
Daraz.pk's ROI score was rated the highest by customers who have used Daraz.pk's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Daraz.pk ROI Score by Industry
Daraz.pk's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Daraz.pk Customer Satisfaction (CSAT)
Daraz.pk Customer Satisfaction (CSAT) Score
81 / 100
Daraz.pk has an overall Customer Satisfaction score of 81 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
35%
Satisfied
46%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Daraz.pk Customer Satisfaction
Daraz.pk's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers who have used Daraz.pk's products/services for 5 to 10 Years.
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Ranked Daraz.pk Customer Satisfaction the Highest
Ranked Daraz.pk Customer Satisfaction the Lowest
Daraz.pk Customer Satisfaction Score by Gender
Female customers rated Daraz.pk's Customer Satisfaction score 12 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Daraz.pk.
78 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 47% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 4% | |
Very Dissatisfied | 5% |
90 / 100
FemaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 53% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 0% | |
Very Dissatisfied | 7% |
Daraz.pk Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Daraz.pk's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Daraz.pk.
82 / 100
Very Satisfied
15%
Satisfied
67%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
1%
Very Dissatisfied
4%
CSAT according to Other
Daraz.pk's Customer Satisfaction (CSAT) score was rated 88% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Daraz.pk.
88 / 100
Very Satisfied
58%
Satisfied
30%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
3%
Very Dissatisfied
6%
Daraz.pk Customer Satisfaction Score by Age
Daraz.pk's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Daraz.pk.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 87% | |||||||||||||||
| 26-30 | 94% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 58% |
Daraz.pk Customer Satisfaction Score by Usage
Daraz.pk's Customer Satisfaction score was rated the highest by customers who have used Daraz.pk's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Daraz.pk Customer Satisfaction Score by Industry
Daraz.pk's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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{
"title": "Daraz.pk Customer Satisfaction Score by Industry",
"text": "Daraz.pk's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 76,
"stars": 0,
"csatScore": 76,
"text": "Daraz.pk's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 76
},
{
"label": "Accounting",
"groupId": 495,
"score": 93,
"stars": 0,
"csatScore": 93,
"text": "Daraz.pk's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 93
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "Daraz.pk's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 80
}
]
}Daraz.pk Customer Service
3.6/5
Daraz.pk has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Daraz.pk's overall Customer Service score rated by its users and customers.
About Daraz.pk's Customer Service
Address
South Shore, SD Pakistan
Website
daraz.pk
Quick Insights into Daraz.pk Customer Service
Daraz.pk's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Marketing, Advertising and Research industry.
Sign Up to unlock insights into how customers have ranked Daraz.pk's Customer Service score.
Ranked Daraz.pk Customer Service the Highest
Ranked Daraz.pk Customer Service the Lowest
Daraz.pk Customer Service Score by Gender
Female customers rated Daraz.pk's Customer Service score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Daraz.pk.
Male
3.5/5
Female
3.7/5
Daraz.pk Customer Service Score by Ethnicity
Daraz.pk's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Daraz.pk.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.5 | Other | 3.5 |
Daraz.pk Customer Service Score by Age
Daraz.pk's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Daraz.pk.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3 | 36-40 | 3 |
41-45 3.5 | 41-45 | 3.5 |
Daraz.pk Customer Service Score by Usage
Daraz.pk's Customer Service score was rated the highest by customers who have used Daraz.pk's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Daraz.pk Customer Service Score by Industry
Daraz.pk's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Daraz.pk as an Employer
3.9/5
Daraz.pk has a 3.9/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Daraz.pk scored a 7 for Net Promoter Score and a -3 for Employee Net Promoter Score. NPS gauges how likely a customer of Daraz.pk would recommend the brand to a friend. ENPS measures how likely Daraz.pk employees would recommend working at Daraz.pk to a friend.
Net Promoter Score
7
NPS Score
| 43% | Promoters |
|---|---|
| 21% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-3
eNPS Score
| 43% | Promoters |
|---|---|
| 11% | Passive |
| 46% | Detractors |
