21
NPS
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Figma
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About Figma's Brand
Figma is a design platform for teams who build products together. Born on the Web, Figma helps teams create, share, test, and ship better designs from start to finish. Companies like Microsoft, Google, and Slack use Figma to boost creative productivity while keeping everyone on the same page. We’re multiplayer people who live by our values, celebrate our differences, and care deeply about each other and our users. Making design accessible to all is a lofty goal. We’re just getting started and could use your help—join us! Among its major competitors, Figma is ranked in 5th place for NPS while InVision is 1st, and MURAL is 2nd. Overall, Figma has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $200.00M
Brand at a Glance
72%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Figma Ranking
- #3 / 4 of its competitors
Figma NPS
Figma's Net Promoter Score (NPS) is a 21 with 54% Promoters, 13% Passives, and 33% Detractors. Net Promoter Score tracks whether Figma's customers would recommend using the product based on a scale of -100 to 100.
Figma Overall NPS
| 54% | Promoters |
|---|---|
| 13% | Passives |
| 33% | Detractors |
Figma NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 34 | Jun 2024 | 34 |
Jul 2024 37 | Jul 2024 | 37 |
Aug 2024 39 | Aug 2024 | 39 |
Oct 2024 41 | Oct 2024 | 41 |
Nov 2024 37 | Nov 2024 | 37 |
Dec 2024 34 | Dec 2024 | 34 |
Jan 2025 33 | Jan 2025 | 33 |
Apr 2025 29 | Apr 2025 | 29 |
Jun 2025 29 | Jun 2025 | 29 |
Jul 2025 26 | Jul 2025 | 26 |
Dec 2025 24 | Dec 2025 | 24 |
Mar 2026 22 | Mar 2026 | 22 |
How Other Brands Compare
Figma is ranked third for NPS among its competitors. InVision and Adobe come in first and second, with Miro coming in at #4. Among those competitors, it is the third most valued company behind Adobe.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Figma NPS by Gender
Figma's NPS was rated 100 by Male customers on Comparably.
Male
100
Figma's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
N/A
Figma's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Figma NPS by Age
Figma's NPS was rated 100 points by customers ages 26-30 on Comparably.
Figma Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Figma users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Figma Customer Loyalty Score by Gender
Figma's Customer Loyalty score was rated 82 by Male customers on Comparably.
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Male
82%
Yes
Female
N/A
Yes
Figma Customer Loyalty Score by Age
Figma's Customer Loyalty score was rated 70% by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Figma.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
Figma Customer Loyalty Score by Industry
Figma's Customer Loyalty score was rated 70% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Figma Customer Loyalty vs. Competitors
Compared to its competitors, Figma's Customer Loyalty score is rated right above Proto.io, and is preceded by Adobe.
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Figma Product Quality
3.8/5
Figma has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Figma Product Information
Figma’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Figma's product the highest.
- Website
- http://figma.com
- Company Size
- 201-500 Employees
Industry
Tech
Enterprise
Productivity
SaaS
Quick Insights into Figma Product Quality
Figma's Product Quality score was rated highest by Male customers.
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Ranked Figma Product Quality the Highest
Figma Product Quality Score by Gender
Figma's Product Quality score was rated 4.8 by Male customers on Comparably.
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Male
4.8/5
Female
N/A
Figma Product Quality Score by Age
Figma's Product Quality score was rated 4.6 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Figma.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
Figma Product Quality Score by Industry
Figma's Product Quality score was rated 4.6 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Figma Product Quality vs. Competitors
Compared to its competitors, Figma's Product Quality score is rated right below Proto.io.
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VS
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Figma Pricing
Figma ROI & Value For Money
3.7/5
Figma has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Figma Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Figma ROI
Figma's ROI score was rated highest by customers ages 26-30.
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Ranked Figma ROI the Highest
Figma ROI Score by Gender
Figma's ROI score was rated 4.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Figma.
Male
4.4/5
Female
N/A
Figma ROI Score by Age
Figma's ROI score was rated 4.5 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Figma.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.5 | 26-30 | 4.5 |
Figma ROI Score by Industry
Figma's ROI score was rated 4.1 stars by Tech industry customers.
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Figma Pricing vs. Competitors
Compared to its competitors, Figma's ROI score is rated right above Adobe, and is preceded by MURAL.
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Figma Customer Satisfaction (CSAT)
Figma Customer Satisfaction (CSAT) Score
65 / 100
Figma has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
47%
Satisfied
18%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
6%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Figma Customer Satisfaction
Figma's Customer Satisfaction score was rated highest by Male customers.
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Ranked Figma Customer Satisfaction the Highest
Figma Customer Satisfaction Score by Gender
Figma's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Figma.
100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Figma Customer Satisfaction Score by Industry
Figma's Customer Satisfaction score was rated 100 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Figma Customer Satisfaction vs. Competitors
Compared to its competitors, Figma's Customer Satisfaction score is rated right above Adobe, and is preceded by MURAL.
Unlock Figma Customer Satisfaction vs. Competitors Data
VS
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Figma Customer Service
3.7/5
Figma has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Figma's Customer Service
Address
116 New Montgomery St, San Francisco, CA 94105
Website
http://figma.com
Phone Number
17076344620
Figma's Social Links
Quick Insights into Figma Customer Service
Figma's Customer Service score was rated highest by customers ages 26-30.
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Ranked Figma Customer Service the Highest
Figma Customer Service Score by Gender
Figma's Customer Service score was rated 4.3 by Male customers on Comparably.
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Male
4.3/5
Female
N/A
Figma Customer Service Score by Age
Figma's Customer Service score was rated 4.3 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Figma.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.3 | 26-30 | 4.3 |
Figma Customer Service Score by Industry
Figma's Customer Service score was rated 4 stars by Tech industry customers.
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Figma Customer Service vs. Competitors
Compared to its competitors, Figma's Customer Service score is rated right above Adobe, and is preceded by Proto.io.
Unlock Figma Customer Service vs. Competitors Data
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Figma as an Employer
4.5/5
Figma has a 4.5/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Figma scored a 21 for Net Promoter Score and a 66 for Employee Net Promoter Score. NPS gauges how likely a customer of Figma would recommend the brand to a friend. ENPS measures how likely Figma employees would recommend working at Figma to a friend.
Net Promoter Score
21
NPS Score
| 54% | Promoters |
|---|---|
| 13% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
66
eNPS Score
| 71% | Promoters |
|---|---|
| 24% | Passive |
| 5% | Detractors |
