

Among its major competitors, Sprouts Farmers Market is ranked in 3rd place for NPS while Whole Foods Market is 1st, and The Kraft Heinz Company is 2nd. Overall, Sprouts Farmers Market has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $3.12B
Sprouts Farmers Market's Net Promoter Score (NPS) is a 12 with 48% Promoters, 16% Passives, and 36% Detractors. Net Promoter Score tracks whether Sprouts Farmers Market's customers would recommend using the product based on a scale of -100 to 100.
| 48% | Promoters |
|---|---|
| 16% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 6 | Feb 2025 | 6 |
Mar 2025 6 | Mar 2025 | 6 |
Apr 2025 8 | Apr 2025 | 8 |
May 2025 8 | May 2025 | 8 |
Jun 2025 10 | Jun 2025 | 10 |
Jul 2025 10 | Jul 2025 | 10 |
Aug 2025 11 | Aug 2025 | 11 |
Sep 2025 11 | Sep 2025 | 11 |
Oct 2025 13 | Oct 2025 | 13 |
Nov 2025 12 | Nov 2025 | 12 |
Dec 2025 12 | Dec 2025 | 12 |
Jan 2026 12 | Jan 2026 | 12 |
Sprouts Farmers Market is ranked third for NPS among its competitors. Whole Foods Market and The Kraft Heinz Company come in first and second, with Natural Grocers by Vitamin Cottage coming in at #4. Among those competitors, it is the third most valued company behind The Kraft Heinz Company.
![]() Sprouts Farmers Market | ![]() Whole Foods Market | ![]() The Kraft Heinz Company | ![]() Natural Grocers by Vitamin Cottage | |
| Global Ranking | #- | #68 | #203 | #- |
| NPS | 12 | 19 | 13 | -18 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $3.12B | - | $48.93B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Sprouts Farmers Market's NPS 12 points higher than Male customers.
Sprouts Farmers Market's NPS was rated 8 by Male customers on Comparably.
Sprouts Farmers Market's NPS was rated 20 by Female customers on Comparably.
Sprouts Farmers Market's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 16 | Caucasian | 16 |
Hispanic or Latino -22 | Hispanic or Latino | -22 |
African American/Black 19 | African American/Black | 19 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Other 0 | Other | 0 |
Sprouts Farmers Market's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sprouts Farmers Market's NPS was rated the highest by customers who have used Sprouts Farmers Market's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -47 | Less than 1 Year | -47 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 32 | 2 to 5 Years | 32 |
5 to 10 Years 18 | 5 to 10 Years | 18 |
Over 10 Years 34 | Over 10 Years | 34 |
Compared to its competitors, Sprouts Farmers Market's NPS is rated right above Natural Grocers by Vitamin Cottage, and is preceded by The Kraft Heinz Company.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Whole Foods Market | 19 |
![]() | The Kraft Heinz Company | 13 |
![]() | Sprouts Farmers Market | 12 |
![]() | Natural Grocers by Vitamin Cottage | -18 |
![]() | Fry's Food | -41 |
![]() | Fare | -50 |
Out of the 27 Sprouts Farmers Market customer reviews 20 were positive and 7 were constructive. Sprouts Farmers Market customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Sprouts Farmers Market users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Sprouts Farmers Market's Customer Loyalty score 7% higher than Male customers.
Sprouts Farmers Market's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sprouts Farmers Market's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 70% | 36-40 | 70% |
41-45 55% | 41-45 | 55% |
46-50 72% | 46-50 | 72% |
51-55 64% | 51-55 | 64% |
56-60 88% | 56-60 | 88% |
61-65 87% | 61-65 | 87% |
66+ 82% | 66+ | 82% |
Sprouts Farmers Market's Customer Loyalty score was rated the highest by customers who have used Sprouts Farmers Market's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Sprouts Farmers Market's Customer Loyalty score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Sprouts Farmers Market's Customer Loyalty score is rated right above Natural Grocers by Vitamin Cottage, and is preceded by The Kraft Heinz Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Fry's Food | 92% |
![]() | Whole Foods Market | 78% |
![]() | The Kraft Heinz Company | 74% |
![]() | Sprouts Farmers Market | 74% |
![]() | Natural Grocers by Vitamin Cottage | 69% |
![]() | Fare | 55% |
Sprouts Farmers Market has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Sprouts Farmers Market's overall Product Quality score rated by its users and customers.
Sprouts Farmers Market’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Sprouts Farmers Market's product the highest. Reviewers from the Business and Consumer Services industry rated Sprouts Farmers Market the lowest at 3.5.
Sprouts Farmers Market's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Sprouts Farmers Market's Product Quality score 0.1 stars higher than Female customers.
Sprouts Farmers Market's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.8 | Other | 3.8 |
Sprouts Farmers Market's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.3 | 36-40 | 4.3 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.8 | 51-55 | 3.8 |
56-60 4.5 | 56-60 | 4.5 |
61-65 4 | 61-65 | 4 |
66+ 3.7 | 66+ | 3.7 |
Sprouts Farmers Market's Product Quality score was rated the highest by customers who have used Sprouts Farmers Market's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Sprouts Farmers Market's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Sprouts Farmers Market's Product Quality score is rated right above Natural Grocers by Vitamin Cottage, and is preceded by The Kraft Heinz Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Whole Foods Market | 4/5 |
![]() | The Kraft Heinz Company | 3.8/5 |
![]() | Sprouts Farmers Market | 3.8/5 |
![]() | Natural Grocers by Vitamin Cottage | 3.2/5 |
![]() | Fare | 2.7/5 |
![]() | Fry's Food | 2.5/5 |
Sprouts Farmers Market has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Sprouts Farmers Market's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Logistics and Supply Chain industry. The users from the Education industry think that they had the lowest ROI from Sprouts Farmers Market.
Sprouts Farmers Market's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Education industry.
Male customers rated Sprouts Farmers Market's ROI score 0.2 stars higher than Female customers.
Sprouts Farmers Market's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.5 | Other | 3.5 |
Sprouts Farmers Market's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3 | 46-50 | 3 |
51-55 3.2 | 51-55 | 3.2 |
56-60 4 | 56-60 | 4 |
61-65 3.6 | 61-65 | 3.6 |
66+ 3.3 | 66+ | 3.3 |
Sprouts Farmers Market's ROI score was rated the highest by customers who have used Sprouts Farmers Market's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Sprouts Farmers Market's ROI score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Sprouts Farmers Market's ROI score is rated right above Natural Grocers by Vitamin Cottage, and is preceded by Whole Foods Market.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | The Kraft Heinz Company | 3.6/5 |
![]() | Whole Foods Market | 3.6/5 |
![]() | Sprouts Farmers Market | 3.5/5 |
![]() | Natural Grocers by Vitamin Cottage | 2.7/5 |
![]() | Fry's Food | 2.4/5 |
![]() | Fare | 2.2/5 |
Sprouts Farmers Market has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sprouts Farmers Market's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated Sprouts Farmers Market's Customer Satisfaction score 14 points higher than Male customers.
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 3% | |
Very Dissatisfied | 26% |
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
Sprouts Farmers Market's Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.
Sprouts Farmers Market's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
Sprouts Farmers Market's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
Sprouts Farmers Market's Customer Satisfaction (CSAT) score was rated 76% according to Asian or Pacific Islander users and customers.
Sprouts Farmers Market's Customer Satisfaction (CSAT) score was rated 64% according to Other users and customers.
Sprouts Farmers Market's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 84% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 60% | |||||||||||||||
| 46-50 | 54% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 85% | |||||||||||||||
| 61-65 | 57% | |||||||||||||||
| 66+ | 88% |
Sprouts Farmers Market's Customer Satisfaction score was rated the highest by customers who have used Sprouts Farmers Market's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Sprouts Farmers Market's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Sprouts Farmers Market Customer Satisfaction Score by Industry",
"text": "Sprouts Farmers Market's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 63,
"stars": 0,
"csatScore": 63,
"text": "Sprouts Farmers Market's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 63
},
{
"label": "Accounting",
"groupId": 495,
"score": 73,
"stars": 0,
"csatScore": 73,
"text": "Sprouts Farmers Market's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 73
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Sprouts Farmers Market's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 75
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Sprouts Farmers Market's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Sprouts Farmers Market's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 75
},
{
"label": "Education",
"groupId": 515,
"score": 51,
"stars": 0,
"csatScore": 51,
"text": "Sprouts Farmers Market's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 51
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Sprouts Farmers Market's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Sprouts Farmers Market's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 75
},
{
"label": "Retail",
"groupId": 559,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Sprouts Farmers Market's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 75
}
]
}Compared to its competitors, Sprouts Farmers Market's Customer Satisfaction score is rated right above Whole Foods Market, and is preceded by The Kraft Heinz Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Kraft Heinz Company | 74% |
![]() | Sprouts Farmers Market | 68% |
![]() | Whole Foods Market | 64% |
![]() | Natural Grocers by Vitamin Cottage | 46% |
![]() | Fry's Food | 27% |
![]() | Fare | 0% |
Sprouts Farmers Market has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Sprouts Farmers Market's overall Customer Service score rated by its users and customers.
http://www.sprouts.com
(480) 814-8016
Sprouts Farmers Market's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers who have used Sprouts Farmers Market's products/services for Less than 1 Year.
Female customers rated Sprouts Farmers Market's Customer Service score 0.2 stars higher than Male customers.
Sprouts Farmers Market's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.5 | Other | 3.5 |
Sprouts Farmers Market's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3 | 26-30 | 3 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.2 | 41-45 | 3.2 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.3 | 51-55 | 3.3 |
56-60 4.3 | 56-60 | 4.3 |
61-65 3.3 | 61-65 | 3.3 |
66+ 3.3 | 66+ | 3.3 |
Sprouts Farmers Market's Customer Service score was rated the highest by customers who have used Sprouts Farmers Market's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Sprouts Farmers Market's Customer Service score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Sprouts Farmers Market's Customer Service score is rated right above Natural Grocers by Vitamin Cottage, and is preceded by The Kraft Heinz Company.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Whole Foods Market | 3.8/5 |
![]() | The Kraft Heinz Company | 3.6/5 |
![]() | Sprouts Farmers Market | 3.5/5 |
![]() | Natural Grocers by Vitamin Cottage | 2.8/5 |
![]() | Fry's Food | 2.2/5 |
![]() | Fare | 2.2/5 |
Sprouts Farmers Market has a 2.3/5 stars for its overall company culture rated by their employees

In the Bottom 5% of Similar Sized Companies on Comparably.
Sprouts Farmers Market scored a 12 for Net Promoter Score and a -47 for Employee Net Promoter Score. NPS gauges how likely a customer of Sprouts Farmers Market would recommend the brand to a friend. ENPS measures how likely Sprouts Farmers Market employees would recommend working at Sprouts Farmers Market to a friend.
| 48% | Promoters |
|---|---|
| 16% | Passive |
| 36% | Detractors |
| 19% | Promoters |
|---|---|
| 15% | Passive |
| 66% | Detractors |