-18
NPS
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Natural Grocers by Vitamin Cottage
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About Natural Grocers by Vitamin Cottage's Brand
Brand at a Glance
69%
Customer Loyalty
3.2/5
Product Quality
2.7/5
Pricing
2.8/5
Customer Service
Natural Grocers by Vitamin Cottage NPS
Natural Grocers by Vitamin Cottage's Net Promoter Score (NPS) is a -18 with 41% Promoters, 0% Passives, and 59% Detractors. Net Promoter Score tracks whether Natural Grocers by Vitamin Cottage's customers would recommend using the product based on a scale of -100 to 100.
Natural Grocers by Vitamin Cottage Overall NPS
| 41% | Promoters |
|---|---|
| 0% | Passives |
| 59% | Detractors |
Natural Grocers by Vitamin Cottage NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 -33 | Nov 2021 | -33 |
Feb 2022 -60 | Feb 2022 | -60 |
May 2022 -33 | May 2022 | -33 |
Jul 2022 -25 | Jul 2022 | -25 |
Aug 2022 -33 | Aug 2022 | -33 |
Jan 2023 -40 | Jan 2023 | -40 |
Feb 2023 -27 | Feb 2023 | -27 |
Jan 2024 -17 | Jan 2024 | -17 |
Mar 2024 -23 | Mar 2024 | -23 |
Apr 2024 -15 | Apr 2024 | -15 |
Dec 2024 -20 | Dec 2024 | -20 |
Oct 2025 -17 | Oct 2025 | -17 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Natural Grocers by Vitamin Cottage Customer Reviews
Out of the 2 Natural Grocers by Vitamin Cottage customer reviews 2 were positive and 0 were constructive. Natural Grocers by Vitamin Cottage customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Natural Grocers by Vitamin Cottage Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Natural Grocers by Vitamin Cottage users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Natural Grocers by Vitamin Cottage Product Quality
3.2/5
Natural Grocers by Vitamin Cottage has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Natural Grocers by Vitamin Cottage Product Information
Natural Grocers by Vitamin Cottage’s product quality score is a 3.2 out of 5 as rated by its users and customers.
Natural Grocers by Vitamin Cottage Pricing
Natural Grocers by Vitamin Cottage ROI & Value For Money
2.7/5
Natural Grocers by Vitamin Cottage has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Natural Grocers by Vitamin Cottage Customer Satisfaction (CSAT)
Natural Grocers by Vitamin Cottage Customer Satisfaction (CSAT) Score
47 / 100
Natural Grocers by Vitamin Cottage has an overall Customer Satisfaction score of 47 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
23%
Satisfied
24%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
23%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Natural Grocers by Vitamin Cottage Customer Service
2.8/5
Natural Grocers by Vitamin Cottage has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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Natural Grocers by Vitamin Cottage as an Employer
2.7/5
Natural Grocers by Vitamin Cottage has a 2.7/5 stars for its overall company culture rated by their employees
bottom
10%
CEO of Natural Grocers by Vitamin Cottage
In the Bottom 10% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Natural Grocers by Vitamin Cottage scored a -18 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Natural Grocers by Vitamin Cottage would recommend the brand to a friend. ENPS measures how likely Natural Grocers by Vitamin Cottage employees would recommend working at Natural Grocers by Vitamin Cottage to a friend.
Net Promoter Score
-18
NPS Score
| 41% | Promoters |
|---|---|
| 0% | Passive |
| 59% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 20% | Promoters |
|---|---|
| 10% | Passive |
| 70% | Detractors |
