11
NPS
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The Fresh Market
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About The Fresh Market's Brand
The Fresh Market Your neighborhood food market & premium quality local produce store. Among its major competitors, The Fresh Market is ranked in 4th place for NPS while Publix Super Markets is 1st, and Whole Foods Market is 2nd. Overall, The Fresh Market has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
77%
Customer Loyalty
3.4/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
The Fresh Market CMO
Mary Kellmanson
Mary Kellmanson serves as the Chief Marketing Officer of The Fresh Market. Mary started at The Fresh Market in November of 2017. Mary currently resides in Jacksonville, Florida Area.
The Fresh Market Ranking
- #4 / 4 of its competitors
The Fresh Market NPS
The Fresh Market's Net Promoter Score (NPS) is a 11 with 47% Promoters, 17% Passives, and 36% Detractors. Net Promoter Score tracks whether The Fresh Market's customers would recommend using the product based on a scale of -100 to 100.
The Fresh Market Overall NPS
| 47% | Promoters |
|---|---|
| 17% | Passives |
| 36% | Detractors |
The Fresh Market NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 8 | Nov 2024 | 8 |
Dec 2024 8 | Dec 2024 | 8 |
Jan 2025 8 | Jan 2025 | 8 |
Feb 2025 8 | Feb 2025 | 8 |
Mar 2025 10 | Mar 2025 | 10 |
Apr 2025 10 | Apr 2025 | 10 |
Jun 2025 10 | Jun 2025 | 10 |
Jul 2025 10 | Jul 2025 | 10 |
Sep 2025 10 | Sep 2025 | 10 |
Oct 2025 10 | Oct 2025 | 10 |
Nov 2025 10 | Nov 2025 | 10 |
Dec 2025 12 | Dec 2025 | 12 |
How Other Brands Compare
The Fresh Market is ranked #4 for NPS among its competitors. Publix Super Markets and Whole Foods Market come in first and second, with ezCater coming in at third.
The Fresh Market |  Whole Foods Market |  Publix Super Markets |  ezCater | |
| Global Ranking | #- | #68 | #246 | #- |
| NPS | 11 | 19 | 35 | 15 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | - | $1.25B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Fresh Market NPS by Gender
Male customers rated The Fresh Market's NPS 46 points higher than Female customers.
Male
24
The Fresh Market's NPS was rated 24 by Male customers on Comparably.
57%
Promoters
10%
Passives
33%
Detractors
Female
-22
The Fresh Market's NPS was rated -22 by Female customers on Comparably.
29%
Promoters
20%
Passives
51%
Detractors
The Fresh Market NPS by Ethnicity
The Fresh Market's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -5 | Caucasian | -5 |
Hispanic or Latino -17 | Hispanic or Latino | -17 |
African American/Black -51 | African American/Black | -51 |
Other -30 | Other | -30 |
The Fresh Market NPS by Age
The Fresh Market's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
The Fresh Market NPS by Usage
The Fresh Market's NPS was rated the highest by customers who have used The Fresh Market's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 6 | 1 to 2 Years | 6 |
2 to 5 Years -30 | 2 to 5 Years | -30 |
5 to 10 Years -51 | 5 to 10 Years | -51 |
Over 10 Years 13 | Over 10 Years | 13 |
The Fresh Market NPS vs. Competitors
Compared to its competitors, The Fresh Market's NPS is rated right above Shop Your Way, and is preceded by ezCater.
| COMPANY | NPS Score | |
|---|---|---|
| Publix Super Markets | 35 |
| Whole Foods Market | 19 |
| ezCater | 15 |
| The Fresh Market | 11 |
 | Shop Your Way | 0 |
 | A.G. Barr | N/A |
 | Finsbury Food Group | N/A |
 | Harris Teeter | -9 |
The Fresh Market Customer Reviews
Out of the 14 The Fresh Market customer reviews 10 were positive and 4 were constructive. The Fresh Market customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
The Fresh Market Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of The Fresh Market users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Fresh Market Customer Loyalty Score by Gender
Female customers rated The Fresh Market's Customer Loyalty score 3% higher than Male customers.
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Male
79%
Yes
Female
82%
Yes
The Fresh Market Customer Loyalty Score by Ethnicity
The Fresh Market's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Fresh Market.
88
out of 100
Caucasian
70
out of 100
Hispanic or Latino
85
out of 100
African American/Black
64
out of 100
Other
The Fresh Market Customer Loyalty Score by Age
The Fresh Market's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 60% | 18-25 | 60% |
36-40 55% | 36-40 | 55% |
41-45 89% | 41-45 | 89% |
46-50 33% | 46-50 | 33% |
51-55 100% | 51-55 | 100% |
56-60 74% | 56-60 | 74% |
61-65 93% | 61-65 | 93% |
66+ 100% | 66+ | 100% |
The Fresh Market Customer Loyalty Score by Usage
The Fresh Market's Customer Loyalty score was rated the highest by customers who have used The Fresh Market's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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The Fresh Market Customer Loyalty Score by Industry
The Fresh Market's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Consulting industry customers.
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The Fresh Market Customer Loyalty vs. Competitors
Compared to its competitors, The Fresh Market's Customer Loyalty score is rated right above Shop Your Way, and is preceded by ezCater.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Publix Super Markets | 87% |
| Harris Teeter | 81% |
| Whole Foods Market | 78% |
| ezCater | 78% |
| The Fresh Market | 77% |
| Shop Your Way | N/A |
| A.G. Barr | N/A |
| Finsbury Food Group | N/A |
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The Fresh Market Product Quality
3.4/5
The Fresh Market has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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The Fresh Market Product Information
The Fresh Market’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated The Fresh Market's product the highest. Reviewers from the Banking and Financial Services industry rated The Fresh Market the lowest at 2.1.
- Company Size
- 5,001-10,000 Employees
Industry
Ecommerce and Marketplaces
Marketplaces
Quick Insights into The Fresh Market Product Quality
The Fresh Market's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by African American/Black customers.
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Ranked The Fresh Market Product Quality the Highest
Ranked The Fresh Market Product Quality the Lowest
The Fresh Market Product Quality Score by Gender
Male customers rated The Fresh Market's Product Quality score 0.2 stars higher than Female customers.
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Male
3.3/5
Female
3.1/5
The Fresh Market Product Quality Score by Ethnicity
The Fresh Market's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Fresh Market.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 1.7 | African American/Black | 1.7 |
Other 2.8 | Other | 2.8 |
The Fresh Market Product Quality Score by Age
The Fresh Market's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.2 | 41-45 | 3.2 |
46-50 2.1 | 46-50 | 2.1 |
51-55 4 | 51-55 | 4 |
56-60 4 | 56-60 | 4 |
61-65 2.7 | 61-65 | 2.7 |
66+ 3 | 66+ | 3 |
The Fresh Market Product Quality Score by Usage
The Fresh Market's Product Quality score was rated the highest by customers who have used The Fresh Market's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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The Fresh Market Product Quality Score by Industry
The Fresh Market's Product Quality score was rated the highest by Retail industry customers, and the lowest by Banking and Financial Services industry customers.
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The Fresh Market Product Quality vs. Competitors
Compared to its competitors, The Fresh Market's Product Quality score is rated right above Harris Teeter, and is preceded by ezCater.
| COMPANY | Product Quality Score | |
|---|---|---|
| Publix Super Markets | 4/5 |
| Whole Foods Market | 4/5 |
| Shop Your Way | 4/5 |
| ezCater | 3.5/5 |
| The Fresh Market | 3.4/5 |
| Harris Teeter | 3.2/5 |
| A.G. Barr | N/A |
| Finsbury Food Group | N/A |
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The Fresh Market Pricing
The Fresh Market ROI & Value For Money
3.3/5
The Fresh Market has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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The Fresh Market Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from The Fresh Market.
Quick Insights into The Fresh Market ROI
The Fresh Market's ROI score was rated highest by customers from the Retail industry, and rated lowest by Other customers.
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Ranked The Fresh Market ROI the Highest
Ranked The Fresh Market ROI the Lowest
The Fresh Market ROI Score by Gender
Male customers rated The Fresh Market's ROI score 0.3 stars higher than Female customers.
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Male
3.3/5
Female
3/5
The Fresh Market ROI Score by Ethnicity
The Fresh Market's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Fresh Market.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 2.6 | African American/Black | 2.6 |
Other 2.1 | Other | 2.1 |
The Fresh Market ROI Score by Age
The Fresh Market's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3 | 41-45 | 3 |
46-50 2.1 | 46-50 | 2.1 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3.1 | 61-65 | 3.1 |
66+ 2.6 | 66+ | 2.6 |
The Fresh Market ROI Score by Usage
The Fresh Market's ROI score was rated the highest by customers who have used The Fresh Market's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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The Fresh Market ROI Score by Industry
The Fresh Market's ROI score was rated the highest by Retail industry customers, and the lowest by Banking and Financial Services industry customers.
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The Fresh Market Pricing vs. Competitors
Compared to its competitors, The Fresh Market's ROI score is rated right above Harris Teeter, and is preceded by Shop Your Way.
| COMPANY | Pricing Score | |
|---|---|---|
| ezCater | 4/5 |
| Publix Super Markets | 3.7/5 |
| Whole Foods Market | 3.6/5 |
| Shop Your Way | 3.5/5 |
| The Fresh Market | 3.3/5 |
| Harris Teeter | 3/5 |
| A.G. Barr | N/A |
| Finsbury Food Group | N/A |
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The Fresh Market Customer Satisfaction (CSAT)
The Fresh Market Customer Satisfaction (CSAT) Score
61 / 100
The Fresh Market has an overall Customer Satisfaction score of 61 rated by its users and customers.
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Very Satisfied
36%
Satisfied
25%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
8%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Fresh Market Customer Satisfaction
The Fresh Market's Customer Satisfaction score was rated highest by customers from the Retail industry, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked The Fresh Market Customer Satisfaction the Highest
Ranked The Fresh Market Customer Satisfaction the Lowest
The Fresh Market Customer Satisfaction Score by Gender
Male customers rated The Fresh Market's Customer Satisfaction score 3 points higher than Female customers.
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50 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 0% | |
Very Dissatisfied | 31% |
47 / 100
FemaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 16% | |
Very Dissatisfied | 23% |
The Fresh Market Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Fresh Market's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
19%
Very Dissatisfied
20%
CSAT according to Hispanic or Latino
The Fresh Market's Customer Satisfaction (CSAT) score was rated 60% according to Hispanic or Latino users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to African American/Black
The Fresh Market's Customer Satisfaction (CSAT) score was rated 17% according to African American/Black users and customers.
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17 / 100
Very Satisfied
0%
Satisfied
17%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
The Fresh Market's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
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40 / 100
Very Satisfied
10%
Satisfied
30%
Neither Satisfied nor Dissatisfied
30%
Dissatisfied
0%
Very Dissatisfied
30%
The Fresh Market Customer Satisfaction Score by Age
The Fresh Market's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 44% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 34% | |||||||||||||||
| 46-50 | 25% | |||||||||||||||
| 51-55 | 66% | |||||||||||||||
| 56-60 | 71% | |||||||||||||||
| 61-65 | 34% | |||||||||||||||
| 66+ | 50% |
The Fresh Market Customer Satisfaction Score by Usage
The Fresh Market's Customer Satisfaction score was rated the highest by customers who have used The Fresh Market's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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The Fresh Market Customer Satisfaction Score by Industry
The Fresh Market's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Banking and Financial Services industry customers.
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}The Fresh Market Customer Satisfaction vs. Competitors
Compared to its competitors, The Fresh Market's Customer Satisfaction score is rated right above Harris Teeter, and is preceded by Whole Foods Market.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Shop Your Way | 100% |
| Publix Super Markets | 73% |
| ezCater | 68% |
| Whole Foods Market | 64% |
| The Fresh Market | 61% |
| Harris Teeter | 50% |
| A.G. Barr | 0% |
| Finsbury Food Group | 0% |
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The Fresh Market Customer Service
3.4/5
The Fresh Market has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About The Fresh Market's Customer Service
Address
Greensboro, NC
Website
http://www.thefreshmarket.com/
Phone Number
3362721338
Quick Insights into The Fresh Market Customer Service
The Fresh Market's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by African American/Black customers.
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Ranked The Fresh Market Customer Service the Highest
Ranked The Fresh Market Customer Service the Lowest
The Fresh Market Customer Service Score by Gender
Male customers rated The Fresh Market's Customer Service score 0.1 stars higher than Female customers.
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Male
3.2/5
Female
3.1/5
The Fresh Market Customer Service Score by Ethnicity
The Fresh Market's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Fresh Market.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 1.7 | African American/Black | 1.7 |
Other 2.5 | Other | 2.5 |
The Fresh Market Customer Service Score by Age
The Fresh Market's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
36-40 3.1 | 36-40 | 3.1 |
41-45 3 | 41-45 | 3 |
46-50 1.9 | 46-50 | 1.9 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.9 | 56-60 | 3.9 |
61-65 2.6 | 61-65 | 2.6 |
66+ 3.2 | 66+ | 3.2 |
The Fresh Market Customer Service Score by Usage
The Fresh Market's Customer Service score was rated the highest by customers who have used The Fresh Market's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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The Fresh Market Customer Service Score by Industry
The Fresh Market's Customer Service score was rated the highest by Retail industry customers, and the lowest by Banking and Financial Services industry customers.
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The Fresh Market Customer Service vs. Competitors
Compared to its competitors, The Fresh Market's Customer Service score is rated right above Harris Teeter, and is preceded by ezCater.
| COMPANY | Customer Service Score | |
|---|---|---|
| Publix Super Markets | 3.9/5 |
| Whole Foods Market | 3.8/5 |
| ezCater | 3.8/5 |
| The Fresh Market | 3.4/5 |
| Harris Teeter | 3/5 |
| Shop Your Way | 2.5/5 |
| A.G. Barr | N/A |
| Finsbury Food Group | N/A |
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The Fresh Market as an Employer
2.5/5
The Fresh Market has a 2.5/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
The Fresh Market scored a 11 for Net Promoter Score and a -33 for Employee Net Promoter Score. NPS gauges how likely a customer of The Fresh Market would recommend the brand to a friend. ENPS measures how likely The Fresh Market employees would recommend working at The Fresh Market to a friend.
Net Promoter Score
11
NPS Score
| 47% | Promoters |
|---|---|
| 17% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-33
eNPS Score
| 27% | Promoters |
|---|---|
| 13% | Passive |
| 60% | Detractors |
