Efficient Frontier Company Culture

Ms. Robin Smith has been Senior Vice President of Account Development of Efficient Frontier, Inc. since November 2007. Ms. Smith is responsible for expanding the global account development organization and ensuring continued client success as Efficient Frontier expands into new markets. Prior she joined Efficient Frontier, Ms. Smith served as an Executive in both the online and offline marketing industries for over 20 years, helping create and implement advertising strategies for some of the world's largest companies. Ms. Smith served as Vice President and Director of client services of Internet marketing agency Avenue A/Razorfish, where she led teams of technologists to launch new Internet products and created online marketing plans that leveraged emerging Web 2.0 technology. Ms. Smith also served as General Manager of USWeb/CKS, where she then served as Managing Partner responsible for building marketing and e-commerce strategies for clients such as Apple, Visa, Levi's and Williams-Sonoma. She has also worked at Young & Rubicam/WPP and Ogilvy & Mather. Ms. Smith holds BA in History from Smith College. .

Chris Zaharias serves as the VP Sales & BizDev of Efficient Frontier. Chris currently resides in the San Francisco Bay Area.