


Content is at the heart of all B2B marketing, yet the data most marketers collect about content engagement today is incredibly limited. It provides unreliable buying signals and insufficient insight into content performance. Without key insights about how buyers consume content along the path to purchase, delivering the right content to the right person at the right time is impossible. We believe Content Insight and Activation is the best way to make marketing better for both marketers and buyers.
PathFactory has 48 employees. 3 employees at PathFactory have reviewed PathFactory across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 3 PathFactory employees give their leadership a grade of A-, or Top 15% of similar size companies. This includes specific ratings of their executive team, CEO, and manager.

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I met the VPs of Marketing and Customer Experience, Director of Demand Gen, Art Director, and the co-founders (the CEO and Chief Product...
| 67% | Promoters |
|---|---|
| 33% | Passives |
| 0% | Detractors |






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