Mr. Jeffrey R. Hennion, also known as Jeff, has been Chief Executive Officer at JEG's Automotive, Inc. since October 16, 2017. Mr. Hennion has been Consultant of GNC Holdings, Inc. since June 1, 2017. Mr. Hennion serves as an Advisor at Compound. He serves as a Senior Advisor to Consigliere Brand Capital. He is an experienced leader, bringing nearly 30 years of corporate and e-commerce experience. He served as Chief Marketing & E-commerce Officer and Executive Vice President at GNC Holdings, Inc. from September 18, 2014 to June 1, 2017. Mr. Hennion served as the President at Branding Brand, Inc. since October 15, 2012 and served as its Chief Financial Officer. He served as the Chief Marketing Officer of GNC Holdings, Inc. from July 12, 2011 to October 10, 2012 and was responsible for the marketing team and its Executive Vice President from January 2011 to October 10, 2012, where he was responsible for e-commerce business. He served as the Chief Branding Officer of GNC Holdings Inc. from January 2011 to July 12, 2011. Prior to GNC, he spent 11 years at Dick's Sporting Goods, Inc. From January 2005 to September 24, 2010, he served as the Chief Marketing Officer, Chief E-Commerce Officer and Executive Vice President at Dick's Sporting Goods, Inc. and was responsible for its 's marketing activities and from 2008 to 2010, marketing and e-commerce activities. From 2004 to 2005, he served as a Senior Vice President of Strategic Planning at Dick's Sporting Goods Inc. and was responsible for its growth and merger and acquisition strategies. From 2002 to 2004, he served as a Vice President of Finance at Dick's Sporting Goods, Inc., during the time of its initial public offering and from 2000 to 2002, he served as a Vice President and Treasurer and served as its Senior Vice President since 2005. He joined Dick's when it was a privately held, regional player and left it as a public, $5 billion national brand. Prior to his tenure at Dick's Sporting Goods, he spent 11 years at Alcoa Inc. and served a variety of finance and treasury roles, including Assistant Treasurer of Global Banking and Corporate Finance and Director of Investor Relations. He has been an Independent Director of Briggs & Stratton Corporation since August 12, 2015. He serves as a Member of Advisory Board at Branding Brand, LLC. Previously, he served on the Board of the Pittsburgh Penguins foundation, the Pittsburgh Marathon and the Carnegie Museum. He is one of the visionary leaders of the intersection of marketing and commerce, with a focus on e-commerce and multi-channel strategies. He taught as an Adjunct Professor at Duquesne University. Mr. Hennion holds an M.B.A. in Finance, graduating with highest honors, from Duquesne University and a B.A. in Economics from Northwestern University.