
Over the past few years Amica desperately wanted to grow (increase its policy count). Quality of the new business plummeted (for instance lots of minimum limit auto policies were written) and staffing was not increased to properly service the (significant) uptick in claims. Customer service suffered as did employee morale.
They are trying to attract yuppies to purchase policies due to an aging policyholder base, but are having problems with poor underwriting as reps try to generate enough revenue to keep their jobs.
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