What do people at BlackBerry think about the CEO? What do they do well and what can they improve?

The CEO has been focused on the overall value of the company. He is trying to grow the company in the software space without investing in marketing which it is very difficult (if not impossible). They have done a great job on keeping existing customer but they are struggling getting new customers. It is very difficult when prospects still see the company as a hardware provider and not as a software provider which is what they are.

Some people think the CEO wants to sell the company instead of grow it. The lack of investment in marketing is a sign of that. The company has done very little to get the word out about the new BlackBerry. Most prospects think the company is only a hardware company.