Mr. Michael D. Hershberger, also known as Mike, has been the Chief Financial Officer of Health Insurance Innovations, Inc. since September 2015. Mr. Hershberger has been Secretary and Treasurer at Health Insurance Innovations, Inc., since September 19, 2015 and served as its Executive Vice President. Mr. Hershberger served as a Senior Vice President of Business Development at Health Insurance Innovations, Inc., until September 19, 2015 and its Interim Chief Financial Officer from March 30, 2015 to September 19, 2015. He served as Senior Vice President of Finance and Business Development at Health Insurance Innovations, Inc. He served as Senior Vice President of Finance and Business Development at Health Insurance Innovations, Inc., since November 13, 2013 and served as its interim Chief Financial Officer from August 5, 2014 to September 2, 2014. He served as the Chief Financial Officer of Health Insurance Innovations, Inc. since 2011 and served as its Treasurer and Secretary. Mr. Hershberger served as Senior Manager at Baker Tilly, a full service accounting and advisory firm, from 2005 to 2011, where he was responsible for managing housing research. He joined Health Insurance Innovations, Inc. in 2011. He also served as president of Med-Sense Guaranteed Association, a non-profit association that provides membership benefits to individuals and gives members access to certain of its products since 2009. from 1996 to 2012, he served as President of Urban Solutions, Inc. (formerly Hersh Group, Ltd), a real-estate advisory consulting firm. Prior to 2005, he served as chief financial officer of HPA from 1992 to 2002, where he was responsible for oversight of financial reporting and financial operations of certain third-party insurance administrators. From 1988 to 1992, he served as commercial loan officer at Draper & Kramer. He served as senior accountant at Coopers & Lybrand from 1985 to 1987. Mr. Hershberger holds a bachelor of science degree in accounting from Augustana College and earned his masters of science degree in urban land economics/finance from the University of Wisconsin Graduate School of Business. He is a Certified Public Accountant in the State of Illinois.