do you agree with the overall marketing strategy there?
1 Answers from Employees at Indeed.com
- 0Helpful
An integral part of the company's early success was due to very effective sem and seo work. We've since tacked on things like branding and whatnot. For those efforts, it's much harder to prove impact - marketing attribution is a famously difficult problem. Unfortunately, I think a lot of the initiatives that the marketing department works on come from external marketing culture "Well at company x, we did y, so I think Indeed should do y," or "Big brands don't do z, so Indeed will not do z." Indeed has a strong product driven culture that enjoys testing and iteration, and I think that in general our marketing strategy and operation does not reflect that.
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