Great people, great brand, great customers, great artists--all of which the leadership values.
They understand that the long-term success of a company isn't by exploiting employees and contributors, but by doing what it takes so they can succeed.
People were down-to-earth, respectful. Practicing DEI not just in terms of superficial qualities, but looking for diversity in terms of things like personalities, approaches, backgrounds, philosophies.
They may not pay top dollar compared to others in the industry, but the healthy culture and mental health benefits far outweigh a few more dollars. "Better is a dry morsel with quiet than a house full of feasting with strife".
From the top down, an attitude of respect and transparency. The leaders don't step on their employees to feed their ambitions, they go out of their way to make sure their employees are successful--wise enough to realize that this is the key to their and the company's success.