I'm paid under market value - a $5-10k base salary raise would make a big difference.
Culture of empowerment and collaboration, and recognition in the form of publicly congratulating and "shouting out" achievements.
The freedom to try new things and be trusted to work how I know works best for me. Inane processes are minimal.
Updating & curating our public image and branding. It's impossible to explain what we do, and we don't have a consistent brand image/voice.