price, service, brand, experience and consistency
They can begin acting like an AIRLINE. When you enter a contract to provide air travel and departure at a certain time, fulfill it. Of course, the only thing worse than a CPA as a CEO is a lawyer so I shouldn't be surprised. Worse yet, one that gets hammered at JB's.
I would like to see that the company is interested in its employees. the feeling that you are not part of the company is one present among the employees.
relation with customers is very good.
Customer interaction and the way the Gate Agents treat paying consumers