
Measuring success and growth in the Sales Department at SF are oxymorons. The company has seen its business shrink the last couple of years. Management is out of touch with the marketplace and stares too much at its navel. However they paid themselves big bonuses for losing about 1.5 million auto policies in 2017. Sad state of affairs.
Leadership continues to “measure” success by focusing on unit numbers instead of premium generated, all the while disregarding the quality of the household relationships being booked. No wonder the company racks up losses year after year in its auto business.
Unfortunately in the wrong way: by looking at unit sales instead of premium or revenue from sales.
By units instead of premiums. Ridiculous
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