Mattel’s Corporate Responsibility mission is to act with integrity in all we do to bring the world safe toys that grown-ups trust and children love. We are committed to positively impacting our people, our products and our world by Playing Responsibly. Weiterlesen
If Mattel wanted to focus on innovative toys more, would you let it happen, help it happen or oppose? why or why not? (EX: No, because I don't like the CEO.)
1 Answers from Employees at Mattel, Inc.
- 0Helpful
I would be all in, but the CEO doesn't understand the toy industry specifically, and has no background in consumer packaged goods, so it's not going to happen in the foreseeable future. Also making this highly desirable result unlikely is the fact that we don't do enough market research into what kids and parents like. Product ideas come most often from marketing and based on what the legions of marketing people have seen other companies do.
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