Good follow-up and communication from HR.
Opportunities for advancement. Inclusion in the conversation, rather than being treated like a production worker (who has an advanced degree and years of experience.)
It's extremely difficult for a woman to get promoted or find a spot on the leadership team. Raising your hand or "leaning in" bears no fruit. Promotions seem to come to those who are willing to remain in the same position for 5 - 10 years.
There is a lot to fix at Rakuten Marketing. Too many people were put in decision-making roles that shouldn't have been there in the first place. End result is poor customer service, promises we can't deliver on, outdated tech, nonsensical amounts of admin work, and poor succession planning.
New leadership has inherited some directors, sr directors, and VPs who have no business being in the positions they are in. They are blocking progress. Cleaning up the mess that was created by incompetent people. Providing an opportunity to be a part of the conversation / solution.
The company likes to give shout outs. Who cares? The company likes to encourage you to work more to hit Q4 goals, leads you to believe you are hitting those goals, then turns around and cuts your bonus when it's time to reward employees. It's unfair. Not to mention I'm paid 15% under market.