
My department is made up with product managers (primarily) but also UX Designers, some Developers and Management staff (many of whom wear more than one hat). My Digital peers are great - very hardworking and as our team has grown we have been all intentionally developed into managers. Where challenges come into play is with the folks who we work for within the company-mainly the tradition business line product teams. Some of these folks have been engaged with Digital for a while, but some have only started to consider how their products show up digitally. Some (not all) can tend to be rude, resistant to change, ignorant of how Digital should fit into their overall business plan and defensive of getting help from the retail Digital team. It's a tough environment to keep design and product management staff members engaged on a day to day basis to complete necessary and critical digital transformation.
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