It is fairly informal and less intimidating.
Dogs. People get to bring their dogs to work and most of them love people giving them attention.
The company really tries to care about their employees first. Of course, profits matter but people matter a lot too.
They are open to talking to anyone and will make take for you. They work hard on their transparency as well.
We have fun! Sure, we work hard but there is always time for some fun, joking, shooting each other with nerf guns, etc.
There are a lot of perks to working at SparkFun. While the pay may be a bit lower, the perks more than make up for it.