If you could make changes, how would you improve the culture at Texas Instruments?

I think the balance at TI has shifted a bit too much in favor of efficiency and good financial returns. I think some of that focus should be shifted to more R&D investment in their growth sectors to improve the odds that they can continue to grow and compete in the future. TI has an edge in many market sectors because of their name, historical relationships, and their deep device catalogue. But that lead could erode over time if they are not willing to make similar R&D investments to their competitors. TI is pushing to hire great young engineers and they make an effort to reward performance. But they also need to make sure they are emphasizing growth and engineering as strongly as financial performance if they want to excite and entice those engineers to stick around.

Reporting to managers in local offices might make things easier.