Employer brand is an area where every modern company needs to shine. This means that those companies need someone keeping the employer brand humming, someone who knows how to broker the happiest and most mutually beneficial outcomes between the companies they work for and the employees they depend on.
In that spirit, here are 18 stellar Employer Brand leaders from across the U.S. Southeast. They keep the employer brand flame burning night and day with their inspiring work. They write books and blogs and host or guest on podcasts to spread the word about their company, and the higher set of employee happiness standards now hitting the mainstream of U.S. workplaces.
Brett McCoyVP, International Recruitment Marketing, Employer Brand and Talent Channels
“I am a strategic thinker with a wealth of cross-functional experience from many of the world’s most respected companies. I’ve been fortunate to lead the strategic transformation for fortune 100 brands with a focus on innovative models, purpose driven brand strategies, disruptive communications models and efficient yet effective process engineering all built around engaging the right people anytime and anywhere.”
“Brett is a brilliant observer, analyst and thinker. He tirelessly monitors digital and social media trends as well as consumer behavior and thinking. His honesty and passion are evident every project. His abilities in research, planning and strategy result in brand experiences that foster not just customers, but brand followers.”
– Albert Banks, LinkedIn
Brittany McGuirtManager, Employer Brand
Before her role at The Home Depot, Tisha worked as Digital Marketing Project Manager for Nebo Agency and as Project Manager for Mercedes-Benz USA. She earned a BBA in Marketing from The University of Georgia in 2012.
The Home Depot employees rated their overall culture an A-.
Christy MommsenHead of Employer Brand
Mommsen has been responsible for leading teams of marketing and technology experts to drive marketing innovation for top global brands including Sonicare, Norelco, AVENT, Yoplait, American Express and now Amazon. Currently, she leads the Employer Brand team at Amazon Web Services where Mommsen utilizes her expertise in marketing life changing products to attract top talent to the most exciting and innovative employer in the world.
“She demonstrates a genuine sense of passion, commitment and care in her role, a strong marketing sense for the category and consumer, and is a natural leader that always brought a thoughtful, challenging perspective that always motivated me to deliver the best possible results.”
– Zeynep Urday, Linkedin
Ashleigh JoyceEmployer Brand and Marketing Lead
Before her career with Calendly, Joyce worked for Deloitte as Employer Brand and Marketing Lead and for Novelis as Global Talent Acquisition Lead, University Relations. She earned a BA in Psychology from the University of South Carolina-Columbia in 2009.
“People don’t join companies. They join people and that is what makes a company culture what it is. I am passionate about crafting stories of our people and culture that is authentic and exciting to job seekers that ultimately drives them to pursue a future here.”
– Ashleigh Joyce
Leeza ByersEmployer Brand Manager
“WARNING…I am not one that conforms to norms. So clients who work with me are prepared to do things differently. I engage ‘out-of-the-box’ thinking to maximize your goals.”
“Leeza is an employment branding expert. She is creative and has a knack for translating a company’s positive attributes intoengaging multimedia content to attract job seekers. She is highenergy and willing to do whatever it takes to accomplish hergoals.”
– Paul White, LinkedIn
Allison Bogart, MBAGlobal Head of Employer Brand and Recruitment Marketing
“With one degree in classical opera and another in business communications, some might think I chose between a passion for the arts and a “real” job. My approach? Be a business artist. Picasso said, “Learn the rules like a pro, so you can break them like an artist,” and I’ve adopted that as my mantra.”
“Allison has the rare gift of balancing innovative ideas and making them come to life ahead of schedule. I enjoyed Allison’s energy, creativity and results. Truly a business artist.”
– Mark Dessauer, LinkedIn
Meghan MagetteDirector, HR Employer Brand
Meghan began her career path at Hilton in 2010 in the role of Engagement Manager. Her most recent work for the company was as Director, Recruitment Operations, role she held for several years before being named Director, HR Employer Brand in 2020.
Hilton employees rated their perks and benefits among the top 25% of similar-sized companies in the U.S.
Shelley JeffcoatDirector, Employer Brand
Passionate and experienced professional with significant expertise in building and leading high profile initiatives and programs. Recognized as top performer for successfully completing Talent Channels integration (Org Design/Strategy/Execution/Leadership/MoC/Employer Branding).
“Shelley is one of the most versatile, talented, professional, kind and supportive people with whom I have ever worked. She has a big heart, great sense of humor and professional creativity that make her fit in any environment or situation. ”
– Dorota Goch-Miller, LinkedIn
Price PeacockGlobal Employment Brand Manager
Specialties: Employment Branding, Project Management, Creative Design and Ideation (Adobe InDesign and Photoshop), Print & Digital Advertising, Event Planning, Budget Management, Vendor Management, Employee and Candidate Relations. Peacock earned a BS in Communication and Advertising from University of Tennessee-Knoxville.
“Knowing that my individual contributions (even in stressful and life altering times) are helping create positive change for businesses and the broader community, and that my family’s well-being is always kept in mind, is what keeps me coming to virtually work at VMware each day.”
– Price Peacock, LinkedIn
Holland McCueSr Manager, Employer Brand
Results-driven marketing and talent attraction leader committed to creating human-centered experiences. Prior to her role at Delta, McCue was Marketing Communications Manger, B2B Sales Enablement for Cox Communications. She earned a B.S. in Marketing and Communications from Florida State University College of Business.
“I’ve been called a Pollyanna a few times in my career, and while it’s often intended as a dis, I’ve never taken offense to it. I’m mostly an optimist and feel you have to be to a degree to avoid getting eaten up by the world around you.”
– LinkedIn is Democratizing Post Engagement: Do You Have a Playbook For That?
Annie GottshalkEmployer Brand Manager
Proven marketing professional with 10+ years of experience in strategy and branding, project management, business development, and operations. Problem solver with the ability to influence and lead cross-functional teams. Detail-oriented, organized, analytical, and creative.
Lance BloombergVice President, Employer Brand and Communications
Marketing leader with more than 15 years experience growing world class brands through creative ideas, innovative thinking and a disciplined financial approach. Motivated teams to achieve industry award winning performance.Managed a team with Profit & Loss responsibility for a $150 million business.
Frans MahieuDirector Employer Branding
“I’m a passionate and pragmatic global marketer. I build employer brands and have managed health care, consumer and B-2-B brands working effectively with all regions across the globe.
Started new role of Employer Branding Director at AECOM, a leading global infrastructure company.”
“Even though I reported to Frans, it always felt more like a partnership, and because of that it made me want to do that much more for him. He’s a great leader, a nonconformist original thinker, and an overall class act.”
– Robert Pirri, LinkedIn
Karen NeovGlobal Internal Communications & Employer Branding Lead
“I help companies scale culture and attract and retain top talent globally. My experience is mostly in high growth, high tech organizations, from startup to Fortune 10. Key Skills: employer branding, talent acquisition strategy, internal communications, employee engagement, diversity and inclusion initiatives, multinational university recruitment program management, recruiting team management, full lifecycle recruitment, executive recruitment, writing and editing.”
“One of her greatest strengths is understanding the unique skill set and potential of every member of her team and working to fully utilize those gifts and passions.”
– Susan Gravatt, LinkedIn
Mohammad Ghannam, SPHRHead of Talent Acquisition, Employer Brand, and Diversity
“People connector… Human Resources Leader… Jack of all trades… SPHR… Hiring the right people, in the right place, at the right time…. and keeping them engaged. Experienced in HR Technology, ATS implementation, and data-based decision making.”
“Working with Mohammad was truly a highlight of my career. He provided me with structure, guidance, and confidence to perform my role to the best of my ability. Everyone flourishes is their own way and he is able to adapt to whatever the needs are for the people on his team. He also focused on professional development and doing what it takes to get you to the next step.”
Alana Adams, LinkedIn
Aaron GallowayVP Employer Brand and Talent Acquisition
Experienced marketing, sales and human resource executive with a history of success in the highly regulated banking, finance and automotive industries. Skilled in project management, quantified decision making, process improvement, media production, marketing and sales. Able to find success with diverse teams through a commitment to inclusion.
Leah EvertDirector, Global Employer Brand & Associate Wellbeing
Prior to taking over the Director, Employer Brand rold, Evert served as Global Wellbeing Advisor for the company. Before her Marriott career, she served as Senior Director, Business Development for Wellness Corporate Solutions, LLC. She earned a MBA at Georgetown University’s McDonough School of Businessa.
“It’s great to see all the different ways our properties are taking steps to make their location a happier and healthier workplace such as having healthy snacks available, being involved in their local communities, and promoting career development for their associates.”
– “Marriott International Announces Expanded Wellbeing Certificate Program”
Marriott employees rated their overall culture an A-.
Kristi RainesGlobal Lead, Employee Experience
“It’s my goal to bring the culture of Sonoco to life through the stories of our hardworking, strong-willed and dedicated employees. To differentiate our brand reputation from that of others with similar names. To showcase our proud history of being a ‘career employer’ for those wanting to challenge themselves across multiple fictions, disciplines and businesses.”
“Favorite part of the job is sharing stories about the Sonoco culture that are authentic and true to who we are at our very core.”
– Kristi Raines, LinkedIn