Welcome to the second part of our five-part series on recruitment marketing. Yesterday’s initial entry was Recruitment Marketing: Definition and Strategy. Today we’ll focus on a list of the best and most useful software tools and platforms that will continue to be part of the recruitment marketing lexicon in 2020.
Comparably is itself a recruit marketing platform, but we wanted to put the spotlight on several other worthy and essential software tools and platforms that can help streamline a company’s recruitment marketing campaign.
BambooHR – BambooHR’s cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS). Its software sets HR free to do great work and be more strategic, which helps the entire organization do the same.
Beamery – Beamery is the leading Talent Operating System, consolidating Talent CRM, Marketing, Compliance Automation & Management, and a Connected integration layer on one unified platform. It enables enterprises to attract, engage and retain candidates at scale.
Breezy HR – Breezy HR is end-to-end recruiting software designed to optimize recruiting process and delight the entire team. It’s a dead-simple, uniquely visual recruiting tool for small and medium-sized businesses. It allows companies to build a powerful hiring experience. For 2018, the company’s revenue base grew more than 150%.
Bullhorn – Serving both as an applicant tracking system (ATS) and as customer relationship management (CRM), Bullhorn was designed with recruiting and staffing agencies in mind. Bullhorn serves more than 10,000 clients and 350,000 users, and its software solutions are used by some of the world’s most prominent business services enterprises to help increase sales, improve service delivery, and streamline operations.
CareerBuilder – Sold to a private equity firm this year, popular external hiring source and job aggregator CareerBuilder is prized for their famed recruiter and job seeker surveys. The company has been at the forefront of innovation in the field for two decades by this point.
Greenhouse – Greenhouse Software is the fastest-growing provider of enterprise talent acquisition software. Thousands of the smartest and most successful companies like Cisco Meraki, Time Inc., and Airbnb use Greenhouse’s intelligent guidance to design and automate all aspects of hiring throughout their organizations, helping them compete and win for top talent.
HackerRank – HackerRank is a technology hiring platform that is the standard for assessing developer skills for over 2,000+ companies around the world. By enabling tech recruiters and hiring managers to objectively evaluate talent at every stage of the recruiting process, HackerRank helps companies hire skilled developers and innovate faster.
HireVue – HireVue helps global enterprises gain a competitive advantage in the modern talent marketplace with video interviewing software and pre-hire assessments. Its hiring intelligence platform combines video interviews with predictive, validated IO science and artificial intelligence. The company works with leading brands such as Vodafone, Tiffany & Co., Honeywell, Carnival Cruise Line, and 40% of Fortune’s Most Admired.
Indeed – Indeed is the #1 job site in the world with over 250 million unique visitors every month. Indeed strives to put job seekers first, giving them free access to search for jobs, post resumes, and research companies. In 2017, for instance, Indeed was said to be responsible for nearly 2/3rds of the interviews scheduled in the U.S. that year.
JazzHR – JazzHR is powerful, user-friendly, and affordable recruiting software that enables today’s greatest people to build tomorrow’s greatest companies. JazzHR is also the creator of Crowd, the HR industry’s first integrated crowd-sourcing, big data and predictive analytics initiative.
Lever – Lever’s Talent Acquisition Suite unifies organizations to source, nurture, interview, and hire top talent through effortless collaboration. Lever supports the hiring needs of over 2,000 companies around the globe including the teams at Netflix, Hot Topic, KPMG New Zealand, and Cirque du Soleil. With an overall gender ratio of 50:50, Lever is also fiercely committed to building a team culture that celebrates diversity and inclusion.
LinkedIn Recruitment Marketing – LinkedIn ‘s suite of recruitment marketing tools helps build company awareness to get candidates to apply faster and respond sooner. LinkedIn’s tools include Career Pages, Recruitment Ads, Sponsored Content, and a Pipeline Builder.
Ongig – Ongig transforms an organization’s job descriptions to attract the best talent faster. It’s a content management system that supercharges job descriptions through video, images, pictures, chat, social sharing, microsite creation, and much more. Jobs can be more easily found through Artificial Intelligence-based job search and all pages are Mobile and SEO optimized.
Phenom – Phenom delivers the Phenom Talent Experience Management (TXM) platform to transform the talent journey from interested candidates to thriving employees to enthusiastic brand advocates, while helping HR break the stereotype of being a cost center instead of a revenue generator.
pymterics – Declaring that job candidates shouldn’t be judged by their resumes alone, pymetrics’ behavioral assessments focus on collecting objective data on a candidate’s true potential rather than on backward-looking resumes or self-reported questionnaires.
SmashFly – SmashFly’s software uniquely combines recruitment CRM, web sourcing, job marketing, career site, employer brand management, mobile recruiting, social recruiting, employee referrals, email marketing, initiative recruiting and events, and recruiting analytics in one, unified SaaS solution.
Textio – Textio can write with you: just type a few words and press Tab. Textio Flow instantly transforms your ideas into effective writing using the best version of your company’s voice. Work that took hours will now take minutes. You don’t have to choose between good and fast writing anymore—you can have both with one keystroke.
VidCruiter – With a full suite of recruitment products that includes an applicant tracking system, live and pre-recorded video interviews, audio interviews, automated reference checking, assessments and automated scheduling, the VidCruiter platform allows clients to build a customized recruitment process that delivers the highest quality employees in the most efficient and cost-effective way.
Yello – Yello’s talent acquisition platform enables the world’s leading brands to deliver personalized candidate experiences to every job seeker, resulting in quality hires and faster fills. The centralized platform is easy to use, enabling recruiters to collaborate with one another to attract and engage top talent. Key recruiting metrics provide meaningful insights that lead to more informed, data-driven decisions while staying on budget.
Zoho Recruit – Zoho Recruit is a cloud based applicant tracking system that’s built to provide diverse, end-to-end hiring solutions for staffing agencies, corporate HRs and temporary workforce. With over 50 million users worldwide, Zoho’s 45+ products aid sales and marketing, support and collaboration, finance and recruitment needs.
If you’d like to learn more about us please visit Comparably to learn more about the company and the tools we offer.
Tomorrow, in part three of our five-part series on recruitment marketing, we’ll focus on best practices for social media.
We recently completed a 5-part series on employer branding. The parts of this series are available here: I: Employer Brand Definition, Strategy, & Benefits. II: 12 Examples of Great Employer Brands III: The Best Employer Branding Software Solutions. IV: New Employer Branding Ideas.V: Employer Brand vs Recruitment Marketing
