Category: Learn More

As an employer, you offer everything a job searcher might want. Your company pays competitive wages, new employees are eligible for an array of attractive benefits, and professional development opportunities exist from day one. Even better, the work is rewarding. You’ve worked hard to build a company culture that emphasizes collaboration, diversity, and autonomy. Despite … Read full-story

Sentiment analysis is the process of determining the overall feeling that people have about your employer brand. Essentially, it lets you know whether you are perceived in a generally positive or negative way by: Your current team members Ex-employees Job candidates Business partners The general public Sentiment analysis is also called opinion mining. The process … Read full-story

If you are dedicated to having an inclusive workplace, you have to pay attention to things that may appear to be small details at first glance.  However, what you will come to understand is that things you may have initially dismissed as being trivial truly do have an impact on the work environment and how … Read full-story

Campus recruiting is nothing new. Companies have always targeted college students for recruiting. What’s notable is that these efforts have increased significantly over the past year. In fact, the amount of attention college students are receiving is unprecedented. What’s going on? Why are brands so focused on students when this population is generally less experienced?  … Read full-story

Why are people leaving their jobs during the Great Resignation? Compensation matters, but it isn’t the number-one reason. The most significant factor in losing workers is toxic work culture. The culture you create also impacts whether you can attract new talent. How do you create a positive culture that retains employees? Sadly, many companies mistake … Read full-story

The current hiring climate is intense, to say the least. Companies are going to great lengths to recruit and hire talent to meet their staffing needs. Many hiring managers are even increasing their recruiting budgets to pay for sponsored recruiting ads or hire outside recruiting services. There’s nothing wrong with these strategies. The problem is … Read full-story

Not long ago, it seemed as if the mantra “work-life balance” was replaced with “work is life.” Many people seemed to build their entire identity around what they did for a living and how much time they dedicated to it.  That overbearing mentality was so intense that people even felt guilty if they came home … Read full-story

How do you define your employer brand? On the one hand, it’s a very abstract concept. It’s the sum total of your reputation, identity, values, culture, and purpose as contextualized by your role as an employer.  On the other hand, it’s imperative that you have a very clear vision of your employer brand in order … Read full-story

It’s difficult to give less-than-positive feedback in any circumstance. You want to encourage employees to improve performance, not leave them feeling demoralized or insulted. It’s even more challenging in these stressful times when your constructive criticism may just be one of many negatives an employee is trying to process. When your team works remotely, things … Read full-story

When it comes to determining whether your recruitment marketing efforts are working, your candidate conversion rate is a key metric. This rate measures the percentage of candidates hired vs. advertised job openings in a specified period of time.  In addition to revealing how successful your recruiting efforts are, this number also reveals information about your … Read full-story

If your company has been impacted by the Great Resignation, you’re not alone. It wouldn’t be such a newsworthy thing if it weren’t widespread. Fortunately, the Great Resignation is a problem that most organizations can address. You simply have to identify the reasons you are struggling with employee retention. To do that, you have to … Read full-story

The Great Resignation is here, but is it a negative thing for every company? This phenomenon has indeed created a job market that favors candidates quite heavily. Your company may even be experiencing an unprecedented number of open positions.  At the same time, the Great Resignation has brought with it some great opportunities. There are … Read full-story

The Covid lockdown and gig startups accelerated the Great Resignation movement, where talented employees started leaving their well-paying full-time employment. When respective governments imposed the lockdown, employees could not travel to their workplace. They had to work from the comfort of their homes. This comfort made many realize that gig startups are not that bad, … Read full-story

The world of work is rapidly changing. The landscape, once familiar, is becoming far more uncharted, sophisticated, and nuanced. Employers are scrambling to make their workforce the best, most efficient force there is. Unfortunately, for most organizations, this remains a pipe dream. A clear understanding of the unique abilities and traits that each individual within … Read full-story

Distributed teams held little general relevance before the pandemic. While they existed within many sectors and businesses, they were few and far between. With hybrid and remote work becoming the new norm, businesses are looking at permanent work solutions that reduce cost and improve productivity. Fully distributed teams have emerged as a possible permanent setup … Read full-story

The return to office is once again in jeopardy considering the current climate, and tech companies are looking at possible measures they can take to maintain safety.  … Read full-story

With remote work the new norm, businesses have struggled coming up with new ways to manage employees. As a return to office looks more uncertain, employers are looking at ways they can amp up productivity, efficiency and overall work quality. Remote work itself has seen massive increases in productivity and motivation for employees, allowing better … Read full-story

Technology businesses are still under the misconception that they can easily attract top tech talent through a high salary. Numerous applicants with proven track records have started turning down roles because they want more than just a competitive paycheck. Even when they have multiple offers, businesses fail to hire them.  In 2021, the average tech … Read full-story

The COVID-19 pandemic has had an impact on just about every aspect of life — from how people socialize to how businesses operate. The impact has been especially significant in workplaces.  Many companies around the world moved to fully online operations at the beginning of March 2020. While some have reopened their doors, others are … Read full-story

There are a number of software programs available to improve traditional human resource processes. These tools will continue to reshape HR departments in the next few years. Let’s examine a few ways things are set to change. … Read full-story

If you ask workers why working remotely appeals to them, you’ll get a variety of answers. However, one of the most common will be, “I can work from anywhere!” Likewise, as an employer, you may be attracted to the ability to recruit workers who live in other states. That’s true, but doing this may be … Read full-story

Remote growth is not an easy task. However, the following tips should help you scale your business while remaining fully remote. … Read full-story

The news has been abuzz in recent months concerning a growing trend among workers known as the Great Resignation. During 2021, a record number of Americans quit their jobs. During July of 2021, over 4 million people quit. As of September of 2021, the trend showed no signs of stopping, as an additional 4.4 million … Read full-story

In the two years since its grand entrance, COVID-19 has changed how the world operates in more ways than you can count. During this time, people around the world have witnessed some truly awful things.  However, there is one area that has added some positivity to the gloom of the pandemic: the ability to work … Read full-story

Thousands of businesses have been forced to alter their operations as a result of the Covid-19 pandemic. In addition, millions of workers have been forced to relocate out of the office and into a remote working environment. Although we are all currently working primarily in this remote setting, it is anticipated that many organizations will … Read full-story

The Covid-19 pandemic has had long-term effects on society and human lives. However, how offices and workplaces operate and the nature of work itself may have been the most affected in the last year and a half. With remote work becoming more common, there has been a lot of discussion on how the “new normal” … Read full-story

It is almost impossible to scroll through your Instagram or Facebook feed without seeing some sort of influencer marketing. Every social networking platform is filled with influencers showing off their latest outfits, makeup brands, restaurant recommendations, and much more. From conventional posts on feeds to prominent Instagram and TikTok stories, influencers keep finding ways to … Read full-story

Companies have struggled with a shrinking talent pool in the past few years. With the coming of the pandemic, the job market entirely transformed, and even now, it is evolving rapidly in front of our eyes. This is the era where boomers retire, and career nomads are looking for new opportunities.  Today, the traditional physical … Read full-story

The current job market is more candidate-driven than it has ever been. Professionals with varying levels of expertise in numerous industries are in high demand, which means they have a pool of options to consider when choosing an employer. The availability of options, along with increased employee negotiating power, has pushed candidate experience to the … Read full-story