WHAT IS EMPLOYEE-GENERATED VIDEO?
The consumption of short video testimonials was on the rise on social media long before we settled into this post-pandemic “new normal,” where we’ve ended up leaning on video for most communications with our extended families and co-workers. In the world of social media, visual posts outperform text-based posts by a factor of 4x, with people looking at video posts five times as long as static content. More than 50% of consumers say seeing a product in motion in a video gives them more confidence in their eventual purchase. And almost two-thirds of people say they simply naturally respond to video, far outpacing any other kind of media.
When interested parties are offered a chance to learn about your company through text- or video-based content, it turns out that seeing is believing. In a world where we’re all outfitted with multiple video screens at nearly any given time, the preference for video is built-in and obvious. Increasingly, video is the way we learn about the world around us.
WHY YOU SHOULD DO IT
If we apply this thinking to the talent acquisition and candidate experience arenas, the proven conclusion is that top candidates are most likely gathering information about a given company via video pieces rather than by deep dives into text content.
And these candidates don’t want to hear from the executive board: when people want to learn about your company, they want to hear from the employees on the ground about what life at the company is like. With the internet, talent knows that information is out there, and the smartest, savviest job seekers are consuming information about companies at a faster pace than ever before. This means that a company that is putting an effort into getting those employee voices out there on video is a few steps ahead of the competition who are still perhaps relying on traditional – if more archaic – forms of disseminating info about a company.
Across the board, this kind of less polished, more spontaneous, more close-up communication is becoming the standard for the people a business most wants to reach: customers and the top talent. Letting employees speak for a company is all about building credibility and trust. These videos, when shared in social media posts, see their value supercharged: when one employee shares, another will feel compelled and encouraged to share as well, creating a ripple effect promoting powerful content.
HOW TO GET STARTED
Real employees telling real stories about their workplaces are a stellar asset in terms of generating trust and interest from customers and top talent. For this reason, Comparably set out to make a less expensive, easy-to-use tool for creating great employee-generate video content & testimonials.
The Employee Video Testimonials tool allows you to revamp your talent attraction strategy with real stories told through the eyes of your most valuable asset, your current employees. It’s an easy process:
- Collect: Share a link via email or Slack with the people who will happily share their thoughts about working at your company. Employees can record themselves answering the question you choose on their mobile or desktop.
- Create: Easily edit videos after they have been created by employees. Create and unify your brand experience by adding your logo, text boxes, images, and exporting your video for quick social media sharing.
- Amplify: Push finished videos directly to your corporate social channels, or push to your internal communication channels for easy employee social promotion.
Employee-generated Videos are just one of the valuable Employer Branding Solutions and Recruitment Marketing Tools that Comparably offers. This robust slate of tools can help organizations supercharge their brand, build trust with candidates, increase their reach, and amplify their message
