Today we present the third part in our five-part series on employer branding. Earlier this week we covered Employer Brand Definition, Strategy, & Benefits and 12 Examples of Great Employer Brands in action. Today we focus on the best and most to touted employer brand software. These tools can help build and maintain a vibrant and cutting-edge employer brand.
BambooHR – Bamboo HR’s award-winning recruiting software gives employers an easy way to keep all applicant information organized through every phase of hiring. This includes onboarding new employees, managing compensation, and developing company culture. PCMag wrote, “BambooHR’s solid feature set and user-friendly interface push it to the top of our list, earning it our Editors’ Choice for general HR software,” adding, “It is easy to get up and running with open APIs that offer lots of potential for integration with HR tech vendors.”
Comparably – Comparably’s mission is to make workplaces transparent and rewarding for both employees and employers. Comparably reveals company cultures & market compensation (as contributed by real employees), and showcases the most fair and accurate display of employer brands. Comparably’s marketing, employer branding, and recruiting solutions allow users to build an accurate company reputation, be seen by millions of job seekers and key stakeholders, increase their candidate conversion by up to 5%, create custom content from dedicated employer branding experts, and get metrics on employee sentiment and benchmark salaries
Greenhouse – Greenhouse lets companies create a uniform interview procedure so candidates can be judged based on the same rubric. It aggregates a candidate’s resumes and interview feedback for comparison with the job opening’s specifications. Thousands of companies like Cisco Meraki, Time Inc., and Airbnb use Greenhouse’s intelligent guidance to design and automate all aspects of hiring throughout their organizations, helping them compete and win for top talent. Greenhouse has won numerous awards including the Forbes Cloud 100, and Talent Acquisition FrontRunner leader by Software Advice.
Jobvite – Jobvite is a comprehensive talent acquisition-focused software suite that powers a marketing-inspired recruiting approach. Jobvite enables recruitment teams to personalize the candidate experience with a full-scale talent platform that accelerates and simplifies the entire talent acquisition process for the entire hiring process. Its web-based service enables its clientele to create job invitations, known as “jobvites,” for business associates and employees, or on social networking sites.
The Muse – The Muse is a New York-based online career platform. Organizations use The Muse to attract and hire some of the more than 75 million people each year who use the resource to help them find jobs and win at work. The Muse creates in-depth profiles of companies seeking top talent, showcasing their brand through behind-the-scenes videos of the office and team culture, interviews with employees, and current job openings.
Ontame.io – This company’s data analytics software allows integration of various recruitment marketing platforms and job boards. Collecting data from multiple sources using its tracking and prediction engine, Ontame’s technology extracts relevant data so organizations can arrive at valuable correlations and find better opportunities for effective employee branding. “We created Ontame with the goal of being Google Analytics for recruiters, allowing recruiters to measure all their traffic channels from first interaction to ultimate hire of a candidate,” co-founder Jens Reimer Olesen told TechCrunch.
Papirfly – Papirfly streamlines the creation of high-quality assets for digital platforms via the company’s proprietary Brand Activation Management (BAM) platform, offering templates for emails and other forms of employer branding assets. The company’s software also assists with crafting strong visual identity and heightening company EVP. Papirfly advertises that it can “power your team to create market-ready assets independently.”
PathMotion – PathMotion is a branded discussion platform where employee insiders share their career stories to answer candidates’ questions. The company’s software helps optimize this self-generated content with the use of SEO intelligence; It generates persuasive content to help build an organization’s employer brand that’s visible across all recruitment channels. “PathMotion was born when we realized that the best way to decide which organization to work or study at is by speaking to an ‘insider’ at these organizations. I chose my first job after a great call with an employee at that firm, who later became a seed investor in PathMotion,” says co-founder David Rivel.
Phenom People – This company’s Talent Experience Management (TXM) connects every interaction throughout the talent lifecycle. The result is a hyper-personalized experience for everyone that guarantee candidates find the right jobs, recruiters become more productive, employees can evolve, and management gets the insights they need. Earlier this year, Phenom People raised $30 million for its third venture-capital round. The funds will be used to expand and market its hiring software platform used by recruiters at Southwest Airlines, Hershey, NFI Industries, and 300 other large companies.
Social Seeder – Social Seeder combines a digital platform and proven methodology to enable companies to energize employees and activate communication throughout their networks. The software can be used to monitor engagement, launch recruitment marketing campaigns, and harvest employee stories. The software delivers A-to-Z employer branding support and maximizes the effectiveness of an organization’s social media presence.
Vercida – Vercida analyzes how candidates are responding to an employee brand, and connects diverse organizations with candidates. It combines the tracking of user behavior and gathered data to give diverse companies a chance to strengthen their position on diversity via SEO, social media, and email campaigns. “Jobseekers are much more likely to find an employer that wishes to increase the representation of their group or community by searching for the right type of employer in the first place,” said Ben Chalcraft, the company’s Operations Director.
Virgin Pulse– Virgin’s flexible, culture-first employee well-being solution advertises that it can lead to a reduction in healthcare costs, improved business performance, the building of a great company culture, and integration & optimization of benefits and HR investments. Virgin Pulse’s mobile-first tech solutions infuse wellbeing into the DNA of any organization. “A partnership between your business and Virgin Pulse can only benefit you and your employees,” writes FutureFuel’s Will Rose.
Workable – When you submit a job, Workable’s hiring platform automatically posts it to 200+ job sites to ensure it shows up wherever people search for work, including Google, Facebook, LinkedIn, and more. As applications come in, the company’s software collects and organizes them, then adds them to your Workable pipeline. Business News Daily recommended Workable as the best recruiting software available for small businesses, saying, “Workable wins because it comes with a full set of features, and instead charges you based on the number of active positions you have to fill. This is a more cost-effective model for a small business, since you’re probably not constantly hiring several employees at a time, like large businesses do.”
This article is the third part in a 5-part series on employer branding. I: Employer Brand Definition, Strategy, & Benefits II: 12 Examples of Great Employer Brands IV: New Employer Brand Ideas V: Employer Brand Vs. Recruitment Marketing
