Nearly every company in North America has to be either considering a digital transformation, already be working on one, or have a digital plan firmly in place. Even before the COVID pandemic scrambled processes from coast to coast, most businesses were aware – especially consumer-facing ones – that there was a need to meet the people where they are. And where people shop and work and communicate these days is in the digital realm. Here’s what five companies, large and small, learned as they each figured digital processes out in their own way, and for their own needs.
When was LG North America’s digital transformation? What prompted the change?
LG’s DX (yes that’s what we call it at LG) is all about our ongoing journey towards becoming a D2C company. To use data and digital-first thinking to engage with the folks who love and own our products. I can’t point to just one thing that triggered this change. It was many, many things. But I am able to identify the moment it accelerated; it was when we first ran our digital-first campaign, and we saw its results coming in! (sometimes seeing is believing I suppose)
Can you share with us 2-3 things your company learned during that transformation that might help other companies currently going through a similar transformation?
DX is by definition peppered with complex math and technology – a lot of acronyms to learn. But technology and data sciences do not drive DX success. Ultimately, the KSF for DX is cultural – how we embrace customer-first thinking, how we recalibrate our KPIs, the talent we embrace, etc. More than anything, talent is at the center of DX. When it comes to talent with high digital IQ, LG no longer competes with its traditional set of companies, but rather with Google, Amazon, and the like. If you were a hotshot programmer, why would you work for LG? Like any change management, the existing way of doing things is the biggest barrier to succeeding in DX. There’s a limit to a top > down style of management It has to be combined with an equal amount of bottom-up consensus.
Check Out LG North America’s Careers Page Here!
Our focus to ensure employee safety during the COVID-19 pandemic fueled our efforts to transition our office-based employees to a remote workday around the world. We invested in cloud-based technology to strengthen connections with teams and customers, expanded internal communications efforts to keep employees informed, conducted surveys to keep a pulse on employee feedback, and introduced flexible work arrangement guidelines to support the needs of our teams. We are proud to say that even post-pandemic, we have made the decision to allow for flexible and remote work options for employees ongoing.
Can you share with us 2-3 things you learned during that transformation that might help other companies currently going through a similar transformation?
Our learning continues, but this transformation has shown that productivity is not location-dependent; many teams have reported increased productivity and workplace satisfaction with a remote environment. Similarly, we’ve seen that live connections – however they can safely occur – are critical to our workplace culture and personal wellbeing. We are focused on building a sustainable hybrid solution to keep productivity and workplace satisfaction strong.
The lending industry has historically been fraught with manual, cumbersome, and confusing processes for customers. In 2018, we began our digital transformation with the private lending industry’s first digital platform, Origin8™, for account executives, brokers, and customers. Today, nearly 90% of our loans begin in Origin8, streamlining the process and improving customer satisfaction.
Can you share with us 2-3 things you learned during that transformation that might help other companies currently going through a similar transformation?
Automating a process that works will highlight its efficiencies. Automating a process that is not working will highlight its flaws. Master your manual processes before attempting to transform them into the digital sphere. Start with the end in mind and work backward and challenge yourself to eliminate any step that does not add value in the process.
Deem is currently in the midst of digital transformation, which started two years ago. Change was prompted by two aspects: – The need to offer more high-quality, scalable solutions that deploy and perform faster, empowering us to make more innovative changes that support current business conditions and possible future scenarios. – Be at the forefront of innovation in travel and modernize the traveler experience; for example, we unveiled Etta, our mobile-first platform that makes booking and managing business travel easier
Can you share with us 2-3 things you learned during that transformation that might help other companies currently going through a similar transformation?
– A proactive and ongoing educational component is crucial to travelers embracing a new digital experience
– In order to become our industry’s change agents, we need to transform to meet the evolving needs of business.
Since the inception of our organization, we have been operating as a primarily digital company. As the world shifts to a digital age, we have recognized this trend and its needs and set out to establish new digital solutions in conducting our business.
Can you share with us 2-3 things you learned during that transformation that might help other companies currently going through a similar transformation?
Check Out VoteBash’s Careers Page Here!