Alpha Culture | Comparably
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Alpha's consumer feedback platform enables you to rapidly research, test, and optimize future products. read more
EMPLOYEE
PARTICIPANTS
24
TOTAL
RATINGS
328

Alpha Company Culture

Alpha Culture

This score is derived from employee ratings & reviews
3.0/5
Alpha's Overall Culture is rated C-

Top Rated Culture Dimensions

Alpha CEO

Bottom 40%Bottom 40% of Similar Size Companies on Comparably
Rob Holland Alpha's CEO
Rob Holland
68 /100

Diversity at Alpha

Bottom 10%Bottom 10% of Similar Size Companies on Comparably
D-

Diverse employees at Alpha have rated Compensation, Happiness, and Work Culture as the highest categories they have scored

Women at Alpha

Bottom 35%Bottom 35% of Similar Size Companies on Comparably
C-

Women at Alpha have rated Manager, CEO Rating, and Leadership as the highest categories they have scored

Alpha eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Bottom 45%Bottom 45% of Similar Size Companies on Comparably

Recommend to a Friend?

10

Alpha employees are 10% more likely to recommend Alpha as a great place to work

45%Promoters
20%Passives
35%Detractors

Working at Alpha

Working at Alpha is rated below average by 24 employees, across various culture dimensions. Alpha employees rate Manager highest among all categories, and think that Meetings and Office Culture have the most room for improvement, putting Alpha’s culture in the Bottom 35% compared to similar sized companies on Comparably and in the Bottom 35% compared to other companies in New York. See below in detail how working at Alpha was rated by employees.

Overall Company Culture at Alpha

C-

Overall Company Culture at Alpha is rated C-

Last updated months ago

Bottom
35%

Alpha ranks in the Bottom 35% of other companies on Comparably with 51-200 Employees for Overall Company Culture Score

Alpha Employee Reviews

Out of 26 Alpha employee reviews, 78% were positive. The remaining 22% were constructive reviews with the goal of helping Alpha improve their work culture.

78%
22%
Positive Reviews78%
Constructive Feedback22%

Positive Reviews From Alpha Employees

  • What do you like best about the leadership team?
    Just I feel good things with the leadership team
  • What is the best part about your compensation package?
    it's fair and competitive in the market.
  • What did you like most about the interview process?
    thoroughness and fair, takes a while but you know when your hired you earned it

Constructive Feedback From Alpha Employees

  • What does the leadership team need to get better at?
    everything. the lowest performers on the mgmt team are all still here.
  • What does the leadership team need to get better at?
    getting unstuck from the same spot the company's been in for the last 12 months.
  • What's going wrong and how can it be improved?
    we've replaced leadership with an autocrat and ideas are stifled.

Alpha Company Information

Alpha Company Overview

Alpha's consumer feedback platform enables you to rapidly research, test, and optimize future products.

Alpha Mission, Vision & Values

Alpha Mission & Values

To create for our customers the fastest way to learn about their future customers.

Headquarter588 Broadway, Suite 503
New York City, NY 10012
United States of America
Websitealphahq.com/
Tel212-226-6430
Company StatusPrivate

Alpha Competitors

Alpha competitors include UserZoom, Zappi, and UserTesting. Alpha ranks 4th in Overall Culture Score on Comparably vs its competitors. See below how Alpha compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    UserZoom's Logo
    UserZoom
    4.8/5
  2. #2
    Zappi's Logo
    Zappi
    4.9/5
  3. #3
    UserTesting's Logo
    UserTesting
    4.1/5
  4. #4
    Alpha's Logo
    Alpha
    3.0/5
  • Culture Video

Alpha Employees

24 employees at Alpha have reviewed Alpha across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 24 Alpha employees give their leadership a grade of C, or Bottom 45% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Alpha are generally satisfied with their total compensation at Alpha, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Alpha are generally satisfied with their team. 24 Participants grade the quality of their coworkers a D+. Less than half believe the meetings at Alpha are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Alpha believe the environment at Alpha is positive. Most Participants believe the pace of work at Alpha is comfortably fast. About 77% of the employees at Alpha work 8 hours or less.

Overall, the employees at Alpha are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

A Day in the Life
A Day in the Life
Alpha employees generally work 8.3 hrs a day
Work Hours
A Day in the Life
Employees at Alpha report the work pace is comfortably fast
Work Pace
A Day in the Life
100% of Alpha employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Alpha employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
56% of Alpha employees call their work environment positive
Environment

Joining Alpha - Employee Onboarding

The prevailing opinion from employees about joining Alpha is that the company was somewhat prepared on their first day. Alpha employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Alpha KPIs and OKRs

At Alpha 50% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Alpha's KPIs and OKRs is essential for its success. Out of 7 Alpha employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 6 have said yes.

AnswerPercent
Yes86%
No14%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes50%
No50%
Are the KPIs/OKRs for your department clear?

Alpha CEO & Leadership

Alpha CEO - Rob Holland

Rob Holland Alpha's CEO
68 /100

Alpha’s CEO Rob Holland started in this role in 2014. Rob’s approval rate is lower compared to CEOs at similar sized companies, putting Rob in the Bottom 40% of all CEOs of similar-sized companies on Comparably, and in the Top 50% compared to CEOs of all other companies in New York. Rob Holland’s employees rank Alpha in the Top 40% for Manager, in the Top 50% for Professional Development, and in the Bottom 45% for Compensation. Holland is generally unpopular with Alpha employees, but ranks especially low with employees with the company for Less than 1 Year, and by Male employees and employees with the company for 5 to 10 Years. However, Female employees have a slightly more favorable view of the CEO. When compared to Alpha’s competitors, Rob Holland ranks below both UserTesting CEO Andy MacMillan and Zappi CEO Aaron Kechley.

Alpha Leadership

The Alpha Executive Team is rated a “D” and led by CEO Rob Holland and Executive Director Daniel Martinez

  • Rob Holland  CEO / President

    Rob Holland CEO / President

    Rob Holland serves as the CEO / President of Alpha.

  • Daniel Martinez Executive Director

    Daniel Martinez serves as the Executive Director of Alpha.

Alpha Salaries

How much does Alpha pay?

How much do people at Alpha get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Alpha is $104,644, or $50 per hour, while the estimated median salary is $113,513, or $54 per hour.

At Alpha, the highest paid job is a Director of Engineering at $172,643 annually and the lowest is an Admin Assistant at $45,122 annually. Average Alpha salaries by department include: Sales at $234,611, Design at $89,072, Admin at $53,540, and Finance at $74,372. Half of Alpha salaries are above $113,513.

16 employees at Alpha rank their Compensation in the Bottom 45% of similar sized companies in the US (based on 49 ratings) while 13 employees at Alpha rank their Perks And Benefits in the Bottom 30% of similar sized companies in the US (based on 16 ratings).

Last updated months ago.

1st Percentile
$59k
$59k1st Percentile
20th Percentile
$88k
$88k20th Percentile
40th Percentile
$111k
$111k40th Percentile
60th Percentile
$177k
$177k60th Percentile
80th Percentile
$207k
$207k80th Percentile
100th Percentile
$328k
$328k100th Percentile
$104,644*
Average Compensation
$113,513*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Alpha Salaries by Department

Explore Alpha Salaries

Diversity & Inclusion at Alpha

Diverse employees at Alpha score the company 52/100 across various culture categories, placing Alpha in the Bottom 10% of companies on Comparably with 51-200 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Alpha across various culture dimensions.

Ranked Culture the Highest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100

Ranked Culture the Lowest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100

Alpha PTO

Alpha's PTO and Vacation policy typically gives 0-10 days off a year. Paid Time Off is Alpha's most important benefit besides Healthcare when ranked by employees, with 50% of employees saying it is the most important benefit. Alpha's benefits and PTO Package averages to represent a $1500 - $2500 cash value per month.

AnswerPercent
Flex Time0%
Vacation Policy50%
Office Meals50%
401k Contribution0%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No100%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo33%
$1500 - $2500/mo34%
$1000 -$1500/mo0%
$500 -$1000/mo33%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Alpha Careers

Alpha Jobs

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H1B Visa

In 2019, Alpha applied for 6 H1B visas. Of the work permits applied for, 100% were approved.

Work Permit Application Outcome

6
Total Applied
  • 100% Granted (6 out of 6)
  • 0% Denied ( out of 6)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 6)
  • 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 6)

This data was calculated using publicly sourced data from OFLC Performance Data

Let Alpha Know You Want To Work There

Overview of Candidates Interested in Alpha on Comparably

Candidates By Department

Marketing
100%

Candidates By Location

New York City
100%

Frequently Asked Questions regarding Alpha

What is Alpha address?

Alpha location is at 588 Broadway, Suite 503

Who is the CEO of Alpha?

Alpha CEO is Rob Holland, their score by employees is 68

What is Alpha eNPS?

The eNPS for Alpha is 10

What is the salary for Senior Developer in Alpha?

Senior Developer average salary in the US is 131k

What are the salaries in the Engineering in Alpha?

The average salaries for Engineering in Alpha is 117k

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