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AdAdapted Company Culture
AdAdapted Culture
This score is derived from employee ratings & reviews3.2/5
AdAdapted's Overall Culture is rated C
Top Rated Culture Dimensions
CEO Rating
BMeetings
B-Environment
C+Executive Team
C+Leadership
C+AdAdapted CEO
Top 35%Top 35% of Similar Size Companies on Comparably
Michael Pedersen
74 /100
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Diversity at AdAdapted
N/A
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Anonymously Rate Your Experience & Make Work BetterWomen at AdAdapted
N/A
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Anonymously Rate Your Experience & Make Work BetterAdAdapted eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Bottom 30%Bottom 30% of Similar Size Companies on Comparably
Recommend to a Friend?
-20
AdAdapted employees are -20% more likely to recommend AdAdapted as a great place to work
| 40% | Promoters |
|---|---|
| 0% | Passives |
| 60% | Detractors |
Working at AdAdapted
Working at AdAdapted is rated below average by 6 employees, across various culture dimensions. AdAdapted employees rate CEO Rating highest among all categories, and think that Outlook and Retention have the most room for improvement, putting AdAdapted’s culture in the Bottom 40% compared to similar sized companies on Comparably and in the Top 35% compared to other companies in Flint, MI. See below in detail how working at AdAdapted was rated by employees.
Overall Company Culture at AdAdapted
C
Overall Company Culture at AdAdapted is rated C
Last updated months ago
Bottom
40%
AdAdapted ranks in the Bottom 40% of other companies on Comparably with 11-50 Employees for Overall Company Culture Score
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Anonymously Rate Your Experience & Make Work BetterAdAdapted Company Information
AdAdapted Company Overview
AdAdapted helps brands understand and engage consumers in the world’s most popular form of media: mobile apps.
AdAdapted Mission, Vision & Values
AdAdapted Vision Statement
Consumers are spread across an ever changing landscape of mobile apps that power planning and shopping decisions.
| Headquarter | 330 East Liberty, Fourth Floor Ann Arbor, MI 48104 United States of America |
|---|---|
| Website | www.adadapted.com |
| Founding Date | 2012 |
| Tel | 734-780-5001 |
| Company Status | Private |
Culture Video
AdAdapted Employees
6 employees at AdAdapted have reviewed AdAdapted across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 6 AdAdapted employees give their leadership a grade of C+, or Top 50% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at AdAdapted are not very pleased with their total compensation at AdAdapted, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at AdAdapted are generally satisfied with their team. 6 Participants grade the quality of their coworkers a C-. The majority believe the meetings at AdAdapted are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at AdAdapted believe the environment at AdAdapted is positive. Most Participants believe the pace of work at AdAdapted is comfortably fast. About 80% of the employees at AdAdapted work 8 hours or less.
Overall, the employees at AdAdapted are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
Joining AdAdapted - Employee Onboarding
The prevailing opinion from Comparably users in Flint, MI about their company is that it was very prepared on their first day. Flint, MI employees concluded that their overall onboarding experience was positive. 66% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
AdAdapted KPIs and OKRs
At this moment no AdAdapted employees have provided insight into whether or not they clearly understand AdAdapted's KPIs and OKRs.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
AdAdapted CEO & Leadership
AdAdapted CEO - Michael Pedersen
74 /100
AdAdapted’s CEO Michael Pedersen started in this role in 2012. Michael’s approval rate is just above average, putting Michael in the Top 35% of all CEOs of similar-sized companies on Comparably, and in the Top 20% compared to the CEOs of all other companies in Flint, MI. Michael Pedersen is well regarded by employees for the Meetings AdAdapted offers, and ranks among the Top 40% of CEOs by employees in that category. With Michael’s leadership, AdAdapted employee respondents are most happy about their Meetings and Environment. Michael was rated slightly below average for Outlook.
AdAdapted Leadership
The AdAdapted Executive Team is rated a “C+” and led by CEO Michael Pedersen, Founder | Chief Revenue Officer Molly McFarland, and VP of Sales & Business Development Dan Rector
Michael Pedersen CEO / President
Michael Pedersen serves as the CEO / President of AdAdapted.
Molly McFarland Founder | Chief Revenue Officer
Molly McFarland serves as the Founder | Chief Revenue Officer of AdAdapted. Molly started at AdAdapted in May of 2012.... read more
Dan Rector VP of Sales & Business Development
Dan Rector serves as the VP of Sales & Business Development of AdAdapted. Dan started at AdAdapted in November of 2016.... read more
Drew Stirton VP Sales
Drew Stirton serves as the VP Sales of AdAdapted. Drew started at AdAdapted in May of 2018. Drew currently resides in... read more
Diversity & Inclusion at AdAdapted
The Diversity score provides insights into how diverse employees feel and rate their work experience at AdAdapted across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
AdAdapted PTO
AdAdapted PTO policy is a critical component of the benefits package offered to employees.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
AdAdapted Careers
AdAdapted Jobs
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Overview of Candidates Interested in AdAdapted on Comparably
Candidates By Department
All Industries | 50% | |
|---|---|---|
Engineering | 13% | |
Product | 13% | |
Business Development | 13% | |
HR | 13% |
Candidates By Location
Ann Arbor | 38% | |
|---|---|---|
Detroit | 13% | |
Royal Oak | 13% | |
Other | 38% |
Frequently Asked Questions regarding AdAdapted
What is AdAdapted address?
AdAdapted location is at 330 East Liberty, Fourth Floor
Who is the CEO of AdAdapted?
AdAdapted CEO is Michael Pedersen, their score by employees is 74
What is AdAdapted eNPS?
The eNPS for AdAdapted is -20
Who is AdAdapted leadership?
Molly Mcfarland, Dan Rector & Drew Stirton are part of AdAdapted leadership, Michael Pedersen is the CEO
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