Amazon Employer Brand
75% of employees are proud to be part of the Amazon brand while 77% of employees believe they work in a positive work environment. Amazon's Employer Brand is comprised of a B rating for Retention, a C+ rating for Office Culture, and a B+ rating for Happiness. Employer Branding is an important aspect for companies looking to obtain and retain talent.
Amazon is in the Top 25% of Similar Size Companies on Comparably
Amazon is in the Top 50% of Similar Size Companies on Comparably
Amazon is in the Top 20% of Similar Size Companies on Comparably
Employer Brand by Department
Amazon's Culture score is a collective aggregate of employee feedback across categories like Environment, Compensation, and Leadership. Below the culture score, happiness score, & eNPS help demonstrate Amazon's Employer Brand at the department level.
| Culture Score | Happiness | Employee Satisfaction (eNPS) Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?" | |
|---|---|---|---|
| Marketing | A+ | A+ | 31 |
| Sales | A+ | A | 28 |
| Engineering | A- | A- | 21 |
| Design | B+ | B | 7 |
| Product | B | B | 11 |
| Operations | B | B | 15 |
| Admin | A+ | A+ | 37 |
| Business Development | A+ | A+ | 48 |
| Finance | A- | A | 29 |
| Communications | A | A | 20 |
| Customer Support | A- | A- | 24 |
| HR | B+ | A | 25 |
| IT | A+ | A+ | 48 |
| Legal | B | B | -4 |
| Customer Success | C- | B | -19 |
Amazon Employee Perception
Employee Perception represents the core of Amazon's Employer Brand. We have broken perception into three categories: Amazon Retention (Overall Grade: B), Amazon Office Culture (Overall Grade: C+), and Amazon Happiness (Overall Grade: B+).
Amazon Retention
We asked Amazon employees questions about their pay, coworker quality, and much more. For Retention, Amazon ranks in the Top 50% of other companies in Seattle and Top 25% of similar sized companies on Comparably.
Amazon Office Culture
Amazon employees were asked to rate their office vibes, business climate, and other critical Amazon culture questions. For Office Culture, Amazon ranks in the Bottom 30% of other companies in Seattle and Top 50% of similar sized companies on Comparably.
Amazon Happiness
Amazon employees were asked a range of questions to gauge their overall happiness at the company. For Happiness, Amazon ranks in the Top 50% of other companies in Seattle and Top 20% of similar sized companies on Comparably.
