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DAC Group Company Culture
DAC Group Culture
This score is derived from employee ratings & reviews2.5/5
DAC Group's Overall Culture is rated D
Top Rated Culture Dimensions
CEO Rating
BPerks & Benefits
C+eNPS
C+Gender
C-Leadership
C-DAC Group CEO
Top 25%Top 25% of Similar Size Companies
Norm Hagarty
73 /100
See More
Diversity at DAC Group
Bottom 5%Bottom 5% of Similar Size Companies
F
Diverse employees at DAC Group have rated CEO Rating, Environment, and Outlook as the highest categories they have scored
Women at DAC Group
Bottom 35%Bottom 35% of Similar Size Companies
C-
Women at DAC Group have rated Leadership, CEO Rating, and Work Culture as the highest categories they have scored
DAC Group eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 50%Top 50% of Similar Size Companies
Recommend to a Friend?
-9
DAC Group employees are -9% more likely to recommend DAC Group as a great place to work
| 32% | Promoters |
|---|---|
| 27% | Passives |
| 41% | Detractors |
Working at DAC Group
Working at DAC Group is rated below average by 30 employees, across various culture dimensions. DAC Group employees rate CEO Rating highest among all categories, and think that Office Culture and Meetings have the most room for improvement, putting DAC Group’s culture in the Bottom 15% compared to similar sized companies on Comparably. See below in detail how working at DAC Group was rated by employees.
Overall Company Culture at DAC Group
D
Overall Company Culture at DAC Group is rated D
Last updated months ago
Bottom
15%
DAC Group ranks in the Bottom 15% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score
DAC Group Employee Reviews
Out of 5 DAC Group employee reviews, 75% were positive. The remaining 25% were constructive reviews with the goal of helping DAC Group improve their work culture.
| Positive Reviews | 75% |
|---|---|
| Constructive Feedback | 25% |
Positive Reviews From DAC Group Employees
- What is the best part about your compensation package?Insurance and bonuses and vacations
- What is the best part about your compensation package?Flex, soft benefits (food, free parking). They pay above market rates
- What is most positive about the culture and environment at your company?Free food and beverages are a plus
Constructive Feedback From DAC Group Employees
- What does the leadership team need to get better at?Be more transparent with what is happening.
DAC Group Company Information
DAC Group Company Overview
DAC Group is an industry-leading digital agency, a technology-fueled directional marketing pioneer and a lead-generation powerhouse.
DAC Group was founded in 1972 and its current CEO is Norm Hagarty. Since its inception 54 years ago, DAC Group has grown to 300 employees.
DAC Group Mission, Vision & Values
DAC Group Mission Statement
DAC is a leader in the application of Performance Media founded on our core expertise in the local channels. It is a growth company with high quality, knowledgeable people leveraging unique expertise and technology to deliver against measurable client business objectives. DAC is committed to mastering the evolving Performance Media environment to enhance our core offering and finding new, innovative solutions. We are committed to delighting our clients in the development and delivery of these services.
DAC Group Values
- Enthusiasm
- Execution
- Courage
- Curiosity
| Headquarter | 1210 Sheppard Avenue East M2K1E3 Canada |
|---|---|
| Website | www.dacgroup.com/ |
| Founding Date | 1972 |
| Tel | 416-492-3214 |
| Company Status | Private |
| Jobs | www.dacgroup.com/careers |
| Social Sites |
DAC Group Competitors
DAC Group competitors include Taxi. DAC Group ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how DAC Group compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
Culture Video
DAC Group Employees
DAC Group has 300 employees. 30 employees at DAC Group have reviewed DAC Group across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 30 DAC Group employees give their leadership a grade of C-, or Bottom 35% of similar size companies. This includes specific ratings of their executive team, CEO, and manager.
Employees at DAC Group are not very pleased with their total compensation at DAC Group, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at DAC Group are not very pleased with their team. 30 Participants grade the quality of their coworkers a D. Less than half believe the meetings at DAC Group are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at DAC Group believe the environment at DAC Group is negative. Most Participants believe the pace of work at DAC Group is extremely fast. About 50% of the employees at DAC Group work 8 hours or less, while 10% of them have an extremely long day - longer than twelve hours.
Overall, the employees at DAC Group are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
Joining DAC Group - Employee Onboarding
The prevailing opinion from Comparably users about their company is that it was very prepared on their first day. Employees concluded that their overall onboarding experience was positive. 73% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
DAC Group KPIs and OKRs
Employees’ understanding of DAC Group's KPIs and OKRs is essential for its success. Out of 2 DAC Group employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
DAC Group CEO & Leadership
DAC Group CEO - Norm Hagarty
73 /100
Norm’s approval rate is in the Top 25% of all CEOs of similar-sized companies on Comparably. DAC Group’s CEO is highly regarded especially by employees with Over 10 Years experience, Caucasian employees, and Female employees. However, employees in the Marketing department, African American/Black employees, and employees with 3 to 6 Years experience have a less favorable view of the CEO and believe there is room for improvement. Compared to DAC Group’s competitors, Norm Hagarty ranks right above Taxi CEO Redsun Ambigapathy. Under Hagarty’s leadership, DAC Group employee respondents are most happy about their Perks And Benefits and the company’s Leadership. Office Culture and Diversity are two areas, according to respondents, where DAC Group could stand to see real improvement.
DAC Group Leadership
The DAC Group Executive Team is rated a “C-” and led by CEO Norm Hagarty, Executive Director Jenny Mason, and VP, Digital Media Jenna Watson
Norm Hagarty CEO / President
Norm Hagarty serves as the CEO / President of DAC Group.
Jenny Mason Executive Director
Jenny Mason serves as the Executive Director for DAC Group. Jenny started at DAC Group in December of . Jenny is based... read more
Jenna Watson VP, Digital Media
Jenna Watson serves as the VP, Digital Media for DAC Group. Jenna started at DAC Group in February of 2017. Jenna is... read more
Brett Fritz Vice President
Brett Fritz serves as the Vice President of DAC Group. Brett currently resides in the Greater Chicago Area.
Mike Corak Vice President / General Manager - Digital Marketing Executive
Mike Corak serves as the Vice President / General Manager - Digital Marketing Executive of DAC Group. Mike currently... read more
Brian Blandford Vice President, Client Services
Brian Blandford serves as the Vice President, Client Services of DAC Group. Brian currently resides in the Louisville,... read more
Jared Hendrickson Vice President, General Manager
Jared Hendrickson serves as the Vice President, General Manager of DAC Group. Jared currently resides in the Greater New... read more
Mario Lemieux Partner, Head of Business Development, North America
Mario Lemieux serves as the Partner, Head of Business Development, North America of DAC Group.
DAC Group Salaries
How much does DAC Group pay?
How much do people at DAC Group get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at DAC Group is $113,944, or $54 per hour, while the estimated median salary is $117,115, or $56 per hour.
At DAC Group, the highest paid job is a General Counsel at $266,430 annually and the lowest is a CS Rep at $44,244 annually. Average DAC Group salaries by department include: Engineering at $122,623, IT at $94,403, Operations at $92,256, and Product at $138,215. Half of DAC Group salaries are above $117,115.
17 employees at DAC Group rank their Compensation in the Bottom 30% of similar sized companies (based on 53 ratings) while 15 employees at DAC Group rank their Perks And Benefits in the Top 50% of similar sized companies (based on 16 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $68k | $68k | 1st Percentile |
20th Percentile $90k | $90k | 20th Percentile |
40th Percentile $116k | $116k | 40th Percentile |
60th Percentile $194k | $194k | 60th Percentile |
80th Percentile $262k | $262k | 80th Percentile |
100th Percentile $354k | $354k | 100th Percentile |
$113,944*
Average Compensation
$117,115*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
DAC Group Salaries by Department
Diversity & Inclusion at DAC Group
Diverse employees at DAC Group score the company 38/100 across various culture categories, placing DAC Group in the Bottom 5% of companies on Comparably with 201-500 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at DAC Group across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
DAC Group Perks & Benefits
Health & Wellness
- Dental Insurance
- Vision Insurance
- Health Insurance
Paid Time Off
- PTO / Vacation Policy
- Paid Holidays
Financial Benefits
- 401K / Retirement Plan
- Tuition Reimbursement
DAC Group PTO
DAC Group's PTO and Vacation policy typically gives 15-20 days off a year. DAC Group's benefits and PTO Package averages to represent a less than $500 cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
DAC Group Careers
DAC Group Jobs
No Recent Jobs found for DAC Group on Comparably
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Frequently Asked Questions regarding DAC Group
What is DAC Group address?
DAC Group location is at 1210 Sheppard Avenue East
Who is the CEO of DAC Group?
DAC Group CEO is Norm Hagarty, their score by employees is 73
What is DAC Group eNPS?
The eNPS for DAC Group is -9
What is the salary for Sales Associate in DAC Group?
Sales Associate average salary in the US is 60k
What are the salaries in the Admin in DAC Group?
The average salaries for Admin in DAC Group is 54k
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