
Focus Pointe Global began thirty-plus years ago as a single-room focus group facility in Philadelphia. Since then, the company has expanded to research facilities strategically located across the United States. From the beginning, FPG has embraced technical advances to innovate new and better ways to manage and execute research. An early advocate of using digital and web-based technology in the qualitative space, FPG helped introduce the profession to new technologies, including web-streaming and digital recruiting methods. FPG was the first marketing research company to design and build an online project information system, RMS (Respondent Management System), that revolutionized the way we recruited and managed our respondent panel and recruiting operations. By embracing emerging technologies FPG was – and still is – a key player in changing how marketing research is conducted and reported. Read More
