GfK Mediamark Research & Intelligence Business Analyst Salaries in Madison, WI | Comparably
GfK Mediamark Research & Intelligence provides media and consumer research products and services in the United States. read more
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GfK Mediamark Research & Intelligence Business Analyst Salaries in Madison, WI

The average GfK Mediamark Research & Intelligence Business Analyst in Madison, WI earns an estimated $78,908 annually, which includes an estimated base salary of $68,908 with a $10,000 bonus. GfK Mediamark Research & Intelligence's Business Analyst compensation is $4,563 less than the US average for a Business Analyst.

In Madison, WI, The Marketing Department at GfK Mediamark Research & Intelligence earns $7,586 more on average than the Design Department.

Last updated 5 years ago.

$25k
$44k
$62k
$80k
$170k
$300k
$350k
$78,908
Average Compensation
$68,908
avg. base
$10,000
avg. bonus

Business Analyst Salaries at GfK Mediamark Research & Intelligence

In Madison, WI, Business Analysts earn $152 more than Business Analysts, and $2,837 less than Email Marketers.

Director of Marketing
$190k*
Senior Marketing Manager
$135k*
Marketing Operations
$111k*
Brand Manager
$111k*
Marketing Manager
$104k*
SEM Manager
$83k*
Data Analyst
$83k*
Email Marketer
$82k*
Business Analyst
$79k*
Copywriter
$79k*
Content Strategist
$78k*
Community Manager
$77k*
Content Manager
$74k*
Social Media Manager
$73k*
Marketing Associate
$58k*
* estimated salary

Compensation at GfK Mediamark Research & Intelligence by Department

In Madison, WI, The Marketing Department averages $7,586 more than the Design Department, and $10,979 less than the Engineering Department

Engineering
$124,547 Avg. total comp.
+$11k
Marketing
$113,568 Avg. total comp.
Design
$105,982 Avg. total comp.
-$8k

Business Analyst Compensation by Gender (All Companies)

The average female Business Analyst at companies similar size to GfK Mediamark Research & Intelligence reported making $85,427, while the average male Business Analyst at similar sized companies reported making $93,384.

Business Analyst Compensation by Ethnicity (All Companies)

The average Native American Business Analyst at companies similar size to GfK Mediamark Research & Intelligence reported making $97,000, while the average African American/Black Business Analyst at similar sized companies reported making $76,443.

How Business Analysts at GfK Mediamark Research & Intelligence Rate Their Compensation

The majority of Business Analysts at GfK Mediamark Research & Intelligence believe they're compensated fairly. 100% of Business Analysts at GfK Mediamark Research & Intelligence say they receive annual bonuses, and the vast majority (100%) are satisfied with their benefits. See more compensation ratings at GfK Mediamark Research & Intelligence

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