GfK Mediamark Research & Intelligence Media Planner Salaries in Madison, WI | Comparably
GfK Mediamark Research & Intelligence provides media and consumer research products and services in the United States. read more
EMPLOYEE
PARTICIPANTS
5
TOTAL
RATINGS
114

GfK Mediamark Research & Intelligence Media Planner Salaries in Madison, WI

The average GfK Mediamark Research & Intelligence Media Planner in Madison, WI earns an estimated $54,949 annually. GfK Mediamark Research & Intelligence's Media Planner compensation is $5,295 less than the US average for a Media Planner.

In Madison, WI, The Marketing Department at GfK Mediamark Research & Intelligence earns $7,586 more on average than the Design Department.

Last updated 5 years ago.

$28k
$37k
$46k
$55k
$90k
$132k
$155k
$54,949
Average Compensation
$54,949
avg. base

Media Planner Salaries at GfK Mediamark Research & Intelligence

In Madison, WI, Media Planners earn $3,442 less than Marketing Associates.

Director of Marketing
$190k*
Senior Marketing Manager
$135k*
Marketing Operations
$111k*
Brand Manager
$111k*
Marketing Manager
$104k*
SEM Manager
$83k*
Data Analyst
$83k*
Email Marketer
$82k*
Business Analyst
$79k*
Copywriter
$79k*
Content Strategist
$78k*
Community Manager
$77k*
Content Manager
$74k*
Social Media Manager
$73k*
Marketing Associate
$58k*
* estimated salary

Compensation at GfK Mediamark Research & Intelligence by Department

In Madison, WI, The Marketing Department averages $7,586 more than the Design Department, and $10,979 less than the Engineering Department

Engineering
$124,547 Avg. total comp.
+$11k
Marketing
$113,568 Avg. total comp.
Design
$105,982 Avg. total comp.
-$8k

Media Planner Compensation by Gender (All Companies)

The average female Media Planner at companies similar size to GfK Mediamark Research & Intelligence reported making $59,250, while the average male Media Planner at similar sized companies reported making $72,000.

Media Planner Compensation by Ethnicity (All Companies)

The average Caucasian Media Planner at companies similar size to GfK Mediamark Research & Intelligence reported making $75,667, while the average Asian or Pacific Islander Media Planner at similar sized companies reported making $41,000.

How Media Planners at GfK Mediamark Research & Intelligence Rate Their Compensation

The majority of Media Planners at GfK Mediamark Research & Intelligence believe they're compensated fairly. 100% of Media Planners at GfK Mediamark Research & Intelligence say they receive annual bonuses, and the vast majority (100%) are satisfied with their benefits. See more compensation ratings at GfK Mediamark Research & Intelligence

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