GfK Mediamark Research & Intelligence VP of Marketing Salaries in Madison, WI | Comparably
Comparably
GfK Mediamark Research & Intelligence
GfK Mediamark Research & Intelligence provides media and consumer research products and services in the United States. read more
EMPLOYEE
PARTICIPANTS
5
TOTAL
RATINGS
114

GfK Mediamark Research & Intelligence VP of Marketing Salaries in Madison, WI

The average GfK Mediamark Research & Intelligence VP of Marketing in Madison, WI earns an estimated $249,796 annually, which includes an estimated base salary of $203,687 with a $46,109 bonus. GfK Mediamark Research & Intelligence's VP of Marketing compensation is $34,206 more than the US average for a VP of Marketing. VP of Marketing salaries at GfK Mediamark Research & Intelligence in Madison, WI can range from $117,000 - $450,000.

In Madison, WI, The Marketing Department at GfK Mediamark Research & Intelligence earns $7,586 more on average than the Design Department.

Last updated 5 years ago.

$50k
$105k
$157k
$210k
$358k
$515k
$650k
$249,796
Average Compensation
$203,687
avg. base
$46,109
avg. bonus

VP of Marketing Salaries at GfK Mediamark Research & Intelligence

In Madison, WI, VPs of Marketing earn $60,012 more than Directors of Marketing.

Director of Marketing
$190k*
Senior Marketing Manager
$135k*
Marketing Operations
$111k*
Brand Manager
$111k*
Marketing Manager
$104k*
SEM Manager
$83k*
Data Analyst
$83k*
Email Marketer
$82k*
Business Analyst
$79k*
Copywriter
$79k*
Content Strategist
$78k*
Community Manager
$77k*
Content Manager
$74k*
Social Media Manager
$73k*
Marketing Associate
$58k*
* estimated salary

Compensation at GfK Mediamark Research & Intelligence by Department

In Madison, WI, The Marketing Department averages $7,586 more than the Design Department, and $10,979 less than the Engineering Department

Engineering
$124,547 Avg. total comp.
+$11k
Marketing
$113,568 Avg. total comp.
Design
$105,982 Avg. total comp.
-$8k

VP of Marketing Compensation by Gender (All Companies)

The average female VP of Marketing at companies similar size to GfK Mediamark Research & Intelligence reported making $287,889, while the average male VP of Marketing at similar sized companies reported making $252,738.

VP of Marketing Compensation by Ethnicity (All Companies)

The average Hispanic or Latino VP of Marketing at companies similar size to GfK Mediamark Research & Intelligence reported making $310,000, while the average Asian or Pacific Islander VP of Marketing at similar sized companies reported making $209,000.

How VPs of Marketing at GfK Mediamark Research & Intelligence Rate Their Compensation

The majority of VPs of Marketing at GfK Mediamark Research & Intelligence believe they're compensated fairly. 100% of VPs of Marketing at GfK Mediamark Research & Intelligence say they receive annual bonuses, and the vast majority (100%) are satisfied with their benefits. See more compensation ratings at GfK Mediamark Research & Intelligence

Do you believe you're paid fairly?
75% Yes
75
Does your company give annual bonuses?
100% Yes
100
Are you satisfied with your Benefits?
100% Yes
100

See GfK Mediamark Research & Intelligence VP of Marketing Salaries in Other Cities

VP of Marketing Salaries at Similar Size Companies in Madison, WI

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