To create a responsible business, Gucci has unveiled an innovative sustainability plan to propel the House into the next century.
In 2013, Gucci launched CHIME FOR CHANGE, a global campaign to convene, unite and strengthen the voices speaking out for girls and women around the world, with a focus on using innovative approaches to raise funds and awareness for Education, Health and Justice projects. In 2015, CHIME announced a long-term partnership with Global Citizen, a movement to end extreme poverty by 2030. Together CHIME FOR CHANGE and Global Citizen are joining forces to promote gender equality.