NielsenIQ Claimed Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit?NIQ.com. read more

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TOTAL RATINGS: 56

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NielsenIQ Brand Manager Salaries in Lansing, MI

The average NielsenIQ Brand Manager in Lansing, MI earns an estimated $115,234 annually, which includes an estimated base salary of $102,698 with a $12,537 bonus. NielsenIQ's Brand Manager compensation is $16,619 more than the US average for a Brand Manager. Brand Manager salaries at NielsenIQ in Lansing, MI can range from $50,000 - $179,000.

In Lansing, MI, The Marketing Department at NielsenIQ earns $5,589 more on average than the Communications Department.

Last updated a year ago.

$18

$35k

$62k

$92k

$250k

$500k

$115,234

Average Compensation

$102,698: avg. base

$12,537: avg. bonus

Brand Manager Salaries at NielsenIQ

In Lansing, MI, Brand Managers earn $1,017 more than Brand Managers, and $486 less than Marketing Managers.

Director of Marketing

$191k*

Senior Marketing Manager

$157k*

Global Marketing Manager

$151k*

Marketing Manager

$116k*

Brand Manager

$114k*

Marketing Operations

$107k*

Business Analyst

$92k*

Copywriter

$83k*

Marketing Associate

$73k*

SEO Specialist

$73k*

* estimated salary

Compensation at NielsenIQ by Department

In Lansing, MI, The Marketing Department averages $5,589 more than the Communications Department, and $2,131 less than the Sales Department

Sales

$101,937 Avg. total comp.

+$2k

Marketing

$99,806 Avg. total comp.

Communications

$94,217 Avg. total comp.

-$6k

Brand Manager Compensation by Gender (All Companies)

The average female Brand Manager at companies similar size to NielsenIQ reported making $111,303, while the average male Brand Manager at similar sized companies reported making $117,246.

Brand Manager Compensation by Ethnicity (All Companies)

The average African American/Black Brand Manager at companies similar size to NielsenIQ reported making $121,000, while the average Asian or Pacific Islander Brand Manager at similar sized companies reported making $108,541.

How Brand Managers at NielsenIQ Rate Their Compensation

The majority of Brand Managers at NielsenIQ believe they're not compensated fairly. The vast majority (100%) of Brand Managers at NielsenIQ are satisfied with their benefits. See more compensation ratings at NielsenIQ

Do you believe you're paid fairly?

50% Yes

Are you satisfied with your Benefits?

100% Yes

100

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